Trader Joe’s Wants You to Move Up from Two Buck Chuck Wine.

Charles Shaw, everybody’s favorite brand of extreme value wine, has been a mainstay at Trader Joe’s for a good long time. But the folks over at TJ’s would like you to step up from the Two Buck Chuck, which is still only $1.99 (but maybe a little higher depending on how much you get victimized by the archaic, mafia-like, middleman-friendly, “three-tier system for alcohol distribution). Anyway, it’s the “one constant in their wine selection.”

To help you with improving your life, TJ’s has a nice 5-page catalogue of wines that are more in keeping with your upscale life. Check out Edition One of the Wine Journal, if you want.

The Busiest TJ’s in teh World. It’s just another day at the Trader Joe’s on Masonic:
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Now speaking of Two Buck Chuck, the UFW is urging consumers to take action in response to the recent death of pregnant 17-year-old Maria Isabel Vasquez Jimenez. The United Farm Workers want you to Tell Trader Joe’s to Chuck the Excuses. Here are some more details.

Your choice.

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