It’s game over man, game over! Remember Costco (not Cosco, that’s wholly different), the place where you can stock up on heavily discounted sugary, corn syrup-free Mexican Coke? Well brace yourself, because now you can get Zegna shirts for just $159.99 and Diesel Jeans for just $117.99 at America’s favorite big box store. Does that sound cheap to you? It should.
When you are used to competing with Gucci, Fendi, Prada, Versace, and Armani, it must be tough to have your prized products heavily discounted and left sitting atop wooden pallets with nothing but a cyclone fence and a cold bare floor to keep them separate from those, those people lining up for $1.50 Polish sausages.
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San Francisco definitely has an ambivalent attitude towards the sometimes-hated and sometimes-loved Costco in the SOMA. But one thing’s for sure – our local Secret Millionaire and fashion trend-setter Gurbaksh “G” Chahal won’t be filling his closet (BAM!) with these brands anytime soon.
Sic transit gloria.
Sub sodium natrium lux lucis, sic transit gloria mundi.