Learn How to Turn Spin Into Win – “Meet the Press” of the NYT, SF Chronicle

Hey bay area marketers, watcha doing tomorrow night at 6:30PM? Why not scrape up 16 bones and consider attending “Meet the Press – NY Times, SF Chronicle, SF Business Times.” It can’t hoit.

See, if you do it right, you can get ink for your product without having to pay for costly “marketing and advertising strategies,” or for whatever some people pay (or do, or whatever - “corporate marketing?”) to get featured on Channel 2 KTVU’s Malou Review featuring Malou Nubla.

Here’s yo chance to press the flesh and meet the press, or you can just check out the attendee list [cough, stalker!, cough] to see who plans on going. FTW!

 

San Francisco Chronicle 

 

“Forget costly marketing and advertising strategies – what you need is to use the power of the Press. A newspaper article or radio mention is a poweful endorsement and can go a long way to get you more clients, better credibility and even more press.

 

Meet our speakers:

 

Jesse McKinley, bureau chief, New York Times

Andrew Ross, business columnist, San Francisco Chronicle

Mike Consol, associate publisher, San Francisco Business Times

Myles Weissleder, founder, Mylermedia and SF New Tech

 

This is a great chance to meet journalists face to face and learn:

  • What NY Times, SF Chronicle and SF Business Times look for
  • How to pitch them
  • How to build relationships with the press
  • Do you really need a press release?
  • Other PR tips

We’ll have snacks and wine!  

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One Response to “Learn How to Turn Spin Into Win – “Meet the Press” of the NYT, SF Chronicle”

  1. Liz says:

    Well, if I lived in California, I’d be there. As a PR consultant who’s having difficult days I would LOVE to hear what newspaper people would say about today’s (to me) very difficult market. SO many papers are cutting staff that it’s hard to know if anyone is left to do any work. It seems to be a fragmented market out there.

    I find people are increasingly skipping print/media people entirely, and, at least some of the time, publishing their own books in order to get noticed, build credibility and build business, too. A colleague and I are doing this. We are using, for help and a good blueprint, a great book by Sophfronia Scott, “Doing Business By the Book.” It’s telling us everything we need to write our business book: how to get started, how to get this thing written, published and marketed. I think it will be a good addition to our PR marketing strategy to be talked about by the media people.