The Noe Valley Whole Foods Boycott Begins Tomorrow, September 30th at 9:45 AM

Oh, it’s going to be on tomorrow morning at the Grand Opening of the new Whole Foods at 3950 24th Street in The Valley. San Francisco’s fifth WF will start the sacred Bread Baking Ceremony at the same time protesters arrive to raise a ruckus about health care reform and CEO John Mackey, mkay?

Everyone is welcome to the store and the protest – highly unlike the invite-only events Whole Foods has recently held for the fearsome neighborhood groups. It’s called outreach or something. Whole Foods just ought to put these neighborhood associations on the payroll the way Sutro Tower, Inc. pays money to neighborhood groups around Mount Sutro to shut them up. A little payola (or granola in a huge goodie bag) can go a long way when you’re trying to placate the NIMBYs, of course.

Anywho, be there at 9:45 AM tomorrow to see San Francisco’s upscale version of Harlan County, USA

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And just think, after the boycott, “You’ll feel proud to come in and get food to serve to your family, friends, and neighbors.” Remember how embarrassed you were serving up that slop from the old Bell Market? Those days are over, soon as the boycott ends.

And if you’re not boycotting, sign up for the store tour on Tuesday, October 6th:

Tuesday Tours: A Taste of Whole Foods Market

10-11am Please sign up in advance, but the tour is FREE and limited in size. | Details

Both seasoned shoppers and new customers can benefit from a guided store tour, especially with so many unique choices available! In this tour, we’ll showcase what we mean when we say we offer all-natural, real food, at the best possible price. This is your chance to ask, listen and learn everything you want to know about our market. Please sign up in advance, but the tour is FREE and limited in size.

And here’s the bacchanalia you were excluded from:

“We are eagerly awaiting our opening next week on Wednesday, September 30th ! We have been working hard and are so delighted that we’re almost there! Further, we feel incredibly grateful for the support, well wishes, humor, smiles and hospitality that our new community has shown us! As a very small token of our thanks, we’d like to invite you to join us at our very own “Whole Foods Market Tapas Truck” on Saturday, September 26th from 11a-2p (really it’s a Taco Truck, but we’ll be serving Spanish Tapas—but you can’t miss it in our parking lot.)
Marketing Team Leader
Whole Foods Market, Noe Valley”

This is a special invitation ONLY event for our neighbors in the associations that we have been working with.

Have a look at the attached & either print a copy of this to bring with you or contact me so that I can get you printed copies that I have here at the store.

Any question, please ask—we’ll see you very soon!

Best regards,

Jennifer Dobrowolski”

Choose your side and get on out there!

Dead and wounded on either side/
You know it’s only a matter of time

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5 Responses to “The Noe Valley Whole Foods Boycott Begins Tomorrow, September 30th at 9:45 AM”

  1. Bill says:

    Funny thing about boycotting Whole Foods is that in order to be a “boycott” it means you’re they type who would shop there in the first place. There’s something almost self-loathing about it.

  2. Fred says:

    If the crowds inside today and the tiny, tiny number of activists are any indication, the boycott is a non-starter.

  3. DaveO says:

    There were hundreds in the store when I dropped by this morning. And about a half-dozen protesters outside.

    Advantage: Whole Foods.

  4. Silliness says:

    There weren’t any activists protesting because they all were busy at their day jobs, serving Starbucks customers and stocking shelves at Whole Foods and folding Tee’s at American Apparel.

  5. henry says:

    Also, I bet you a 1000 vegan quinoa seaweed burritos that the protestors don’t know the first thing about Mackey’s thoughts on health care. While I don’t necessarily agree with him, he is bringing thoughful practical issues to the debate on health care reform, not just rhetoric and mudslinging. Read and think before you whine and march.