The Dos Equis “Most Interesting Show in the World” Comes to the Mezzanine Oct. 20th 2009

[UPDATE: Uh oh, the show in San Francisco is now sold out – even though (or especially because) it’s free, it’s sold out. Sorry. Stay thirsty, my friends!]

[REUPDATE: The San Francsico show was a hit.]

Hey, you know what you ought to be doing next week on the evening of Tuesday, October 20? You ought to be going to the Mezzanine at Triple Four Jessie in the SoMA to see The Most Interesting Show in the World.

Why’s that? Because it’s an “Upscale, Offbeat Variety Show” inspired by the iconic and controversial “Most Interesting Man in the World” campaign for Dos Equis beer.

People, the price is right on this one – the only question is how much work it’s going to be for you to get in. The whole shebang will be run by this buzz-saw-wielding fellow, Jim Rose:

Jim Rose Circus

And you’ll get to see the versatile Melody Sweets – probably not as Tina Turner…

2500818873_279afc4eb7_o copy

via 3DGorillaBob

…nor as a luau dancer…


…but you know Melody will most likely be more in a burlesque mode, if this article from Austinist last year is any indication.

How do you get tickets? I don’t know, but figuring that out will be something to work on this week, in’nt?

All the deets so far: 

Dos Equis’ Most Interesting Show in the World Returns With 16-City Nationwide Tour

Upscale, Offbeat Variety Show is Inspired by the Iconic ‘The Most Interesting Man in the World’ Campaign

Dos Equis today announced the return of “The Most Interesting Show in the World” tour (MISW), a one-of-a-kind, touring upscale, offbeat variety show inspired by the award-winning “The Most Interesting Man in the World” campaign.  This year’s MISW will once again feature a menagerie of multinational performers, including acrobats, beatboxers, burlesque performers, contortionists, crossbow marksmen and daredevils that will excite and delight audiences in 16 cities from coast to coast.

“We had great consumer response to the launch of the Most Interesting Show in the World last year and are focused on building upon that success to create an even more dynamic and unique brand experience,” said Paul Smailes, brand director for Dos Equis.  “We’re bringing together engaging new entertainers and previous fan favorites to thrill consumers and continue to reinforce Dos Equis as the champion of interesting.”

Angelo Moore, poet, spoken word performer, saxophonist and founding member of the influential punk rock band “Fishbone,” will serve as the show’s host and MC.

Beginning with San Francisco on Oct. 20, the MISW will travel from the West Coast to the East Coast and make 16 tour stops, including shows in Atlanta, Chicago, Dallas, Los Angeles and New York, enthralling audiences at upscale nightlife venues across the country with a unique blend of humor, seductiveness and visual entertainment.

New York-based Mirrorball is the experiential marketing agency in charge of the development and implementation of the multi-award winning MISW tour.

The show is written and produced by Randy Weiner and Weiner Entertainment Group.  Weiner is the creator of the “The Donkey Show,” a variety program that has toured New York, London, Madrid and Seoul, as well as the Las Vegas show “Beacher’s Madhouse.”

The MISW tour will be supported by online media and local in-market promotions.

 All MISW attendees must be 21 or over.

 For more information, please visit


 Oct. 20        San Francisco        Mezzanine
 Oct. 21        Los Angeles          Avalon
 Oct. 22        San Diego            4th and B
 Oct. 23        Scottsdale           Venue of Scottsdale
 Oct. 26        Denver               Cervantes Masterpiece Ballroom
 Oct. 29        Houston              Warehouse Live!
 Oct. 30        San Antonio          Scout Bar
 Oct. 31        Dallas               Granada Theater
 Nov. 1         Austin               La Zona Rosa
 Nov. 2         Austin               La Zona Rosa
 Nov. 6         Chicago              Park West
 Nov. 10        Atlanta              Variety Playhouse
 Nov. 11        Charlotte            The Visulite Theater
 Nov. 12        Baltimore            Recher Theater
 Nov. 13        New York             Webster Hall
 Nov. 18        Tampa Bay            Skipper’s Smokehouse
 Nov. 19        Ft. Lauderdale       Revolution Live

About Heineken USA

Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew.  Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico.  Please visit

See you there!

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