Divisadero Streetscape Improvements Kick Off – Cafe Mojo Parklet Officially Christened

Here’s the scene this morning at the official ceremony kicking off all the Divisadero Streetscape Improvements and the Cafe Mojo Parklet at 639 Divisidero betwixt Hayes and Grove.

BIKE NOPA has all the deets for the new parklet in front of popular Mojo Bicycle Cafe, where you are beseeched to “ride in – hang out – get your fix – ride on.”

Of course District 5 Supervisor Ross Mirkarimiwas there* – he was working the crowd and expressing his appreciation for improved bicycle and pedestrian safety on the Divisadero Corridor. He also pointed out the success of the nearby Divisadero Farmer’s Market, which is no longer seasonal. It’s open every Sunday from 10:00 AM to 2:00 PM year-round these days.

Mayor Gavin Newsom addressing a large crowd on the tiny parklet:

Click to expand

And all the while, the honking yellow Hummer of Main Contractor Synergy Project Management was discretely parked across the street, as discretely as possible given that it’s a honking yellow Hummer:

I’m on the record as not being a big fan of all the changes, but oh well.

SocketSite has more info about Divis and Curbed SF has all the history, as you’d expect.

Brand new median trees and old-school streetlamps for as far as the eye can see:

These days, it’s Mojo a gogo. A fixie bike mounted outdoors as art:


Welcome to the New Divisidero.

*Wearing the same drip-dry suit he was wearing at the recent opening of the Hamilton Recreation Center and Pool.

All the deets, after the jump


San Francisco, CA— Mayor Gavin Newsom today announced the completion of the
Divisadero Streetscape Improvement Project, located on Divisadero Street
between Waller and Geary. The Project is part of the San Francisco Great
Streets Program, which improves neighborhood streets across the city by
demonstrating best practices in design, landscaping, lighting and
pedestrian safety. Of the nine total Great Streets Projects, three have
been completed at Divisadero, San Bruno Avenue and Lower Polk Street, three
are in construction at Van Ness, Leland Avenue, Valencia, and three are in
design planning at Balboa Street, Cesar Chavez and 19th Avenue.

Mayor Newsom today also officially opened the City’s first ‘Parklet,’
located on Divisadero between Hayes and Grove. The ‘Parklet’ is a project
of San Francisco’s Pavement to Parks program, which seeks to temporarily
reclaim underutilized pavements and quickly and inexpensively turn them
into new public plazas and parks. ‘Parklets’ build out a platform so that
the grade of the sidewalk gets carried out into the parking lane. On the
platform, benches, planters, landscaping, bike parking, and café tables and
chairs provide a welcoming new public space. In order to ensure that the
space is kept clean and well maintained, the City enters into a partnership
with a fronting business owner or another entity to provide for daily

“Improving the quality of our streets is particularly challenging during
this tough economic climate, but with the San Francisco Great Streets
Project, and our Pavement to Parks initiative, we demonstrate there are
simple and low cost solutions to benefit our neighborhoods,” said Mayor

The Divisadero Streetscape Improvement Project planted 109 trees on the
median, 140 trees on sidewalks, converted 19,500 sq. ft. feet of hardscape
into planting areas, added pedestrian refuges at medians, added six
bus/pedestrian bulbouts, new trash receptacles and light fixtures, and
built 86 accessible curb ramps. The project was completed six months early,
which was made possible with close coordination between the City’s
Department of Public Works (DPW), Office of Economic and Workforce
Development (OEWD), San Francisco Municipal Transportation Agency (SFMTA),
and Synergy Contractors Inc.

“The Department of Public Works is providing citywide leadership in
designing and building beautiful, highly functional and sustainable
streetscapes that create a more inviting atmosphere for all users of our
streets,” said Ed Reiskin, Director of Public Works. “DPW delivered the
Divisadero Great Streets Project early and under budget cementing our role
as the provider of choice for delivering complex capital projects.”
Last month, the Mayor’s office announced plans for the construction of 12
new Pavement to Parks locations in 2010. These include a new plaza at the
intersection of 24th Street and Noe Street in Noe Valley, and parklets on
22nd Street in the Mission, Columbus Avenue, and Clement Street in the

City officials will evaluate use of the Pavement to Parks locations over a
trial period and consider possible extensions. They will consider traffic
flow, pedestrian and bike use, foot traffic, public response, crime and
sanitation. After the trial period, this temporary closure could be made
permanent with community support.

Mayor Newsom thanked RG-Architecture and Studio Upwell for providing
designs services free of charge, and volunteers organized by the San
Francisco Great Streets Project, a local group which aims to catalyze
public realms as the center of civic life. Donated materials that made the
construction of the ‘Parklet’ possible were provided by Bison Innovative
Products, Berenio Lumber, Feeney Inc., and Flora Grubb Nurseries.

The Divisadero Streetscape Improvement Project is one of six projects
funded this year from the 2009/10 American Recovery and Reinvestment Act
(ARRA). This is in addition to federal funding received through
Transportation for Livable Communities (TLC) and the San Francisco Public
Utilities Commission (SFPUC) sewer improvement funds.


Divisadero Streetscape Improvement Project 

The Divisadero Streetscape Improvement Project is a Great Streets Project and occurred on Divisadero Street between Waller and Geary. Construction began in September 2009 and will be substantially complete in March 2010 months ahead of schedule. The streetscape project is funded through a combination of a Transportation for Livable Communities (TLC) federal grant with local matching funds to total $3.3 million. Roadway repaving was funded through the American Recovery and Reinvestment Act (ARRA) to total $3.2 million.


Project Information
In 2007, the Divisadero community, in coordination with the Department of Public Works, Municipal Transportation Agency and Mayor’s Office of Economic & Workforce Development, created a vision for the Divisadero corridor between Waller Street and Geary Boulevard.

Divisadero is a highly traveled roadway that connects people to neighborhoods. The improvement and enhancement features  include new bus bulb-outs, median widening with trees, landscaping and irrigation, lighting fixture upgrades, new street trees, site furnishings, and street resurfacing These new elements will help promote economic vitality by making the neighborhood more attractive for people that visit and frequent the restaurants and retail establishments along this corridor.

This is part of the Great Streets Program; which improves and enhances the experience for people visiting this corridor. The goal is to reinvigorate the public realm so that the neighborhood will attract residents to stay and enjoy restaurants and other retail shops Divisadero Street has to offer.  The renovation provides a safe environment with the installation of special traffic calming features for pedestrians and transit riders.

Download a workshop presentation about the Divisadero Streetscape Improvement here.

Download a copy of the Divisadero Streetscape Improvement Project factsheet here.

Kris Opbroek
Great Streets Program Manager
(415) 558-4045

Synergy Project Management, Inc.

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3 Responses to “Divisadero Streetscape Improvements Kick Off – Cafe Mojo Parklet Officially Christened”

  1. Andrew says:

    And there I am, ducking behind the shoulder of the gentleman in the straw hat and yellow sweater. Speaking of which, any idea who he is? I see him around the neighborhood all the time.

  2. sfcitizen says:

    I noticed him – thought he was in a yellow suit with a matching yellow hat. (Way back in teh 1990’s I paid $50 for a Dick Tracy outfit to attend a costume party that just happened to be on the same day that the Madonna / Warren Beatty version of Dick Tracy debuted in theatres nationwide – that’s how old I am.)

    Anwho, don’t know him.

    Looking forward to your report on the affair…

  3. […] keeps an eye on Synergy’s Honking Yellow Hummer that was parked across the street the whole […]