So, this coming Tuesday, August 3rd, you can start lining up at the Macy’s at 170 O’Farrell to get one of 200 free bandeau tops and a gift card and maybe even an autographed Madonna T-shirt if you can pull off a proper Material Girl get-up.
Appears as if Taylor Momsen won’t need too much help to get to an MG look. Anyway, look for her to model la coleccion starting next week:
See? Same lipstick:
“The collection launches next week, on 8.3.10, at Macy’s Union Square, and this location is throwing two launch parties on Tuesday to celebrate! The first event will start promptly at 10 a.m, as the first 200 customers to line up at Macy’s in Union Square at this hour will receive a free bandeau top from the Material Girl collection and a $10 gift card valid only on August 3. At 11 a.m., show up in your best Madonna look for a chance to win an autographed Madonna t-shirt. Then, later in the day (at 3:00), everyone is invited to a shopping party at Macy’s!”
Ever more deets, after the jump
Be one of the first to shop the bold fashion and accessories that the “Material Girl” collection from Madonna and daughter Lola offers.
The first 200 customers to line up at The Macy’s Union Square Geary Street entrance at 10 AM will receive a free bandeau top from the “Material Girl” collection and a $10 gift card valid only on August 3.
Arrive dressed at Macy’s Union Square between 10 AM and 11 AM in your best Madonna look for a chance to win an autographed Madonna t-shirt.
If you can’t make it in the morning, there will be another special event at 3pm to celebrate the launch. Shop the bold new Material Girl Collection Shop and enjoy delicious treats while the DJ spins your favorite Madonna hits!
Tuesday, August 3 at 10:00 am and 3:00 pm
Macy’s Junior’s Department, 4th Floor
About Material Girl:
The “Material Girl” collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group’s in-house fashion department. In addition to the back-to-school apparel collection, “Material Girl” will also launch in multiple categories including footwear, handbags and jewelry. The collection will retail from $12.00 to $40.00, comparative with pricing strategies at junior specialty stores. The strategy for growth will include additional categories in the lifestyle and beauty sectors, including fragrance, beginning 2011 as well as a rollout into additional Macy’s stores.
Macy's Material Girl Launch Party / Giveaway Locations include: MACY'S DADELAND 7303 S.W. 88TH ST MIAMI, FL 33156 305-662-3400 MACY'S GLENDALE 2100 GLENDALE GALLERIA GLENDALE, CA 91210 818-240-8411 MACY'S HERALD SQUARE 151 W. 34TH STREET NEW YORK, NY 10001 212-695-4400 MACY'S STATE STREET 111 NORTH STATE STREET CHICAGO, IL 60602 312-781-1000 MACY'S UNION SQUARE 170 O'FARRELL ST SAN FRANCISCO, CA 94102 415-397-3333 MACY'S SOUTH COAST PLAZA 3333 BEAR ST COSTA MESA, CA 92626 714-708-3333 (Macy's South Coast Plaza will NOT have Madonna autographed t-shirts)
Tags: 2010, accessories, bay area, california, clothing, collection, fashion, footwear, handbags, Iconix, jewelry, junior, juniors, Lola, Lourdes, macy's, Madge, Madonna, Material Girl, Material World, o'farrell, Powell, purses, San Francisco, shopping, stockton, street, Taylor Momsen, teen, trend, trendy, union square