Supervisor Eric Mar Introduces “Healthy Meal Incentive” Legislation for Happy Meals

If your meal comes with a toy, then it could be affected by the Healthy Meal Incentive legislation that was introduced by Supervisor Eric Mar and co-sponsored by Board of Supervisors President David Chiu and Supervisor David Campos.

Here’s a summary of today’s bill:

“Supervisor Mar introduces Healthy Meal Incentive legislation, which sets nutritional standards for restaurant food that is accompanied by toys or other youth focused incentive items. This legislation is aimed at promoting healthy eating habits and to address issues related to childhood obesity.  Fast food restaurants target children and youth by offering toys and other incentive items.  The Healthy Meal Incentive legislation would encourage restaurants to provide healthier meal options. To provide an incentive item, meals must contain fruits and vegetables, not exceed 600 calories or 200 calories for a single food item and must not have beverages that have excessive fat or sugar.”

The kind of Happy Meal swag that would activate HMI:

Via Andagi

And here’s the gritty nitty:

Healthy restaurant meals

Healthy restaurant incentives

Well, there’s blowback already. They’re calling this legislation a “toy ban.”

Check it out, after the jump.

SAN FRANCISCO, CA – recently reviewed The Center of Consumer Freedom’s Nanny of the Month nomination: San Francisco Mayor Gavin Newsom for limiting consumer choices. Eric Mar, member of the Board of Supervisors for the City and County of San Francisco, is also drafting legislation to limit parental rights.

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Bob Cutler, CEO of Creative Consumer Concepts (C3), said that these blatant attempts to limit consumer choices are outrageous. “It is a person’s right to eat or drink what he or she chooses. To infer that consumers create costs or liabilities to the general public is a false and misleading argument that will erode the rights of all consumers if left unchallenged. It’s not the government’s right to interfere with choices that violate our constitutional rights as Americans. The government clearly thinks that individuals are incapable of making decisions for themselves and their families,” said Cutler.

The Center for Consumer Freedom nominated Mayor Newsom for his attempts to ban bottled water on city property, stop the sale of pets and rid calorically sweetened soda from vending machines on city property. In May, Santa Clara County Officials fast-tracked legislation and passed The Kids’ Meal Toy Ban. Shortly thereafter Mar requested legislation to ban kids’ meal toys in San Francisco. is for anyone who wants to choose what they eat! Twitter: @ChooseMeals for more information about what you can do to protect consumer choice. is a place for discussion regarding the childhood obesity battle, why we need solutions and why we don’t need more issues about what we choose to eat.

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3 Responses to “Supervisor Eric Mar Introduces “Healthy Meal Incentive” Legislation for Happy Meals”

  1. Harry says:

    Funny thing is that Santa Clara already passed this legislation, a fact that could not have escaped Eric Mar.

    On the other hand, one wonders what sort of moron would have taken his daughter to Burger King and McDonalds. No wonder he supports astroturfing and barely opposed privatizing the Arboretum!

  2. […] lack of restraint when it comes to regulating the citizenry. In this case, it appears a lunatic somehow broke into a meeting of the city’s board of supervisors and introduced legislation to …. Supervisor Mar introduces Healthy Meal Incentive legislation, which sets nutritional standards for […]

  3. […] offering toys may be changed for good in San Francisco. Legislation called the Healthy Meal Incentive prevents fast food restaurants from selling meals with toys (incentives) if the following issue […]