Brace Yourselves: “New Neighborhood” of “Yerba Buena” to be Unveiled this Saturday – It’s SoMA From 2nd to 5th

Don’t you think we need more micro-neighborhoods about town? Sure, why not?

So get ready to party this Saturday, October 16th, 2010, when you can officially start calling the area bounded by Market, Harrison, 2nd and 5th “Yerba Buena.”

People haven’t called it that for 163 years, so it’s about time.

And if you live on Yerba Buena Island and you’re worried about place name confusion, we’ll you can just go pound salt.

Learn It, Love It, Live It:

There’ll be some party too – the Yerba Buena Neighborhood Fair

And, if you’re in the media, you can get all the deets personally.

Campaign to Benefit Local Businesses and Brand Yerba Buena as New Neighborhood to be Unveiled.

Major Contributions to Neighborhood Nonprofits also to be Announced
 
Date:                     Saturday, October 16, 2010
Time:                    11:15 a.m.
Place:                    SOMA Room, Metreon, Enter at Garden Entrance, Mission Street, Between 3rd and 4th Streets
 
What:                   The Yerba Buena Community Benefit District will unveil a comprehensive campaign to establish and promote Yerba Buena as San Francisco’s newest neighborhood and announce its first Community Benefit Fund grantees at a media briefing at Metreon held in conjunction with the first Yerba Buena Neighborhood Fair. The campaign is designed to benefit neighborhood businesses and establish a sense of place for this burgeoning district that has seen rapid growth in its eclectic residential and business base. These efforts supplement YBCBD’s recently enacted services that foster a safer and more secure community, create a cleaner and greener neighborhood, and reinforce the viability of its economic base.
 
Who: 

Heather Almond, Chairman, Yerba Buena Community Benefit District
Barbara Kaufman, Director, San Francisco Office of the Governor
Representatives from the San Francisco Redevelopment Agency
Nonprofits receiving grants
YBCBD board members and community leaders

See you in the YB!

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3 Responses to “Brace Yourselves: “New Neighborhood” of “Yerba Buena” to be Unveiled this Saturday – It’s SoMA From 2nd to 5th”

  1. Don't forget Yerba Buena says:

    This is a travesty. There is nothing to celebrate here. The history of this area befor Moscone Center is what is deserving of the name. What is there now completely razed it and the rich community it once was free from corporatism.

    The ‘Yerba Buena land grab’ as Chester Hartman pegged it in his book of the same phrase, is the true history of the area. To try and rewrite history, as I said, is a travesty.

  2. Peter says:

    Yes, skid row was a vibrant and verdant community.

  3. Harry says:

    Barbara Kaufman? Bleech! We always knew she was a Republican!