Was Our Shut-Down Mervyn’s a Fire Station, or Something, Before? The Crazy Structure Atop the Mall at Masonic and Geary

What’s the point of this tower / 100%-windowed office space atop the Great Mall of Masonic?

You can see the tower part for miles – it’s a landmark, of sorts, now. See? It looks like the drying towers our fire stations had/have for drying out hoses.

Anyway, I’m baffled:

Click to expand

[UPDATE: Per the somewhat-cheeky information department of Sears Department Stores (see Comments), the Great Tower of Masonic was made just to hold up a giant Sears sign. It was a kind of architectural tail-fin to match the cars of the day, I s'pose. Wonder if it's hollow inside. That still doesn't explain the air traffic center up there with the tinted windows. You can see half of town up there. Maybe there are two dozen Federales in there keeping an eye on us with huge Nikon binoculars...]

The More You Know…

Now personally, I think we should put this icon back to work. How about the Great Eye of Sauron – it’s probably looking for a gig these days:

Or Target, they’re just as evil as “the chief lieutenant of the first Dark Lord, Morgoth,” right, NIMBY’s?

Let’s just do something with Our Empty Mall, Our Brokedown Palace. Oh what’s that? You don’t mind the Target all that much but you just want to shake down a large corporation for 7 or 8 figures while you have the chance? Well, if that’s the case, go right ahead.

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4 Responses to “Was Our Shut-Down Mervyn’s a Fire Station, or Something, Before? The Crazy Structure Atop the Mall at Masonic and Geary”

  1. sears says:

    For the “Sears” logo. You’re new here, aren’t you?

    http://webbie1.sfpl.org/multimedia/sfphotos/AAC-7423.jpg

  2. sfcitizen says:

    I’ll have you know that I was born and raised in

    somewhere else.

  3. Jason Bentley says:

    Sign towers like those are a holdover from the days before signage ordinances (see the GIGANTOR sign slab on the Travelodge at the 380-101 Interchange in South San Francisco). Most ordinances made them illegal to build, and even some ordinances disallow signage on legacy towers (though I don’t know if that was the case for Mervyn’s).

    Leftover sign towers are a lot more common down in Southern California, though. San Francisco was always more modest in that regard.

  4. sfcitizen says:

    Did not know that. I’ll look for the Travelodge sign. Muchas.