How on Earth Can WalMart.com Afford to Sell a Decent “On Guard” U-Lock System for Your Bike for $15?

I’ll tell you, back in the day, back in the 1990′s the law school I ‘tended was so notorious for bike theft, a lock company decided to test its products there.

Something like “BONZ” was the name of the outfit – the locks had cross-braces (the namesake bones, I s’pose) to make sure the little monsters didn’t crank the things open with stolen Volvo car jacks. Ah memories.

Now, the new canine-themed bike lock company out there is called On Guard, competing with Kryptonite and what have you. Fine, but here’s how they get you, they’re selling a Chinese-made U-Lock with a security cable for just $15. See?

This thing feels like a toy compared with my old school New York Lock (the kind with the pre-9/11 World Trade Center skyline logo – they said wouldn’t change the design but they did, oh well) but it doesn’t look too much different from the real deal.

Of course, with the Wal-Mart version, you only get two keys instead of five and there’s no key number for getting a replacement key and there’s no warranty on bike theft, but, in mitigation, this set-up would probably make the average San Francisco bike thief move on for easier pickings.

Anyway, if you see these locks on sale in SoMA (and you will if you look) that’s why these decontented-but-still-usable locks are so cheap.

And remember, it’s in the way that you use it.

As seen in SoMA:

Tags: , , , , , , , , , , , , ,

One Response to “How on Earth Can WalMart.com Afford to Sell a Decent “On Guard” U-Lock System for Your Bike for $15?”

  1. [...] You’re seeing office spaces marketed with bike rooms, which is pretty awesome.” How to properly lock the [...]