You certainly can say bicycle riding is a la mode these days in the 415, right?
But when fashionable people start hitting the streets, they find that wearing a helmet can become a burden.
So all you can do is just sling the thing over your shoulder with all your other accessories and then ride, ride, ride.
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The Helmet Issue is a toughie for those who want a vast increase in the number of bikes on the Streets of San Francisco. In France, when a casual rider on a rental bike like a Velib gets killed for want of a helmet, people go ces’t la vie.
In America, people go to a lawyer and sue, sue, sue the city. And the county.