Do you think these guys going past the Academy of Art University on Mission were simply:
1. Delivering useless phone books; or
2. Marching to return the useless phone books from whence they came as so many have done before them; or
3. Performing some of that performance art to make you wonder about What It All Means?
Well, my vote is for option 3:
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What those phone book companies ought to do is to deliver them direct to your recycling bin and then you could fish them out if you actually wanted them.
That would save a lot of trouble…