OMG, It’s the 2011 Northern California Soy & Tofu Festival this Saturday! Discover the Joy of Soy in J-Town

I don’t know, this cartoon tofu looks a little evil to me, but anyway, why don’t you come out for the first annual Northern California Soy & Tofu Festival this Saturday, June 11, 2011, 11 a.m. to 4 p.m?

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See you there for “Soy Education!”

“Come out for the 2011 Northern California Soy & Tofu Festival – Come Discover the Joy of Soy!

* Tofu Dessert Competition

* Soy and Tofu Food Booths

* Live Performances

* Soy Education

* Raffle

* Free Samples”


SAN FRANCISCO — The Nichi Bei Foundation is planning to launch an exciting, new event called the Northern California Soy and Tofu Festival: Discover the Joy of Soy, on Saturday, June 11, 2011, 11 a.m. to 4 p.m., in San Francisco Japantown’s Peace Plaza, at Post and Buchanan streets. This innovative day-long festival will focus on the health benefits of soy and tofu, feature various soy-related vendors, and center around a Tofu Dessert Competition. There will be live performances, audience participation games and a raffle as well.

The event will be emceed by NBC Bay Area reporter George Kiriyama and KTVU-2 reporter Jana Katsuyama, with the Tofu Dessert Competition emceed by Kara Tsuboi, the Oakland A’s in-game host and contributor to CBS News.

Ever more deets, after the jump

“This festival is essentially a tribute to the all mighty soybean, truly one of the most versatile food products in Asian culture, if not the world,” said Kenji G. Taguma, president of the Nichi Bei Foundation. “We’re excited about creating a new, fun venue to celebrate and learn about the benefits of soy and tofu.”

Food vendors will include Kikkoman, Hodo Soy Beanery, Traveling Takoyaki, Tofu Yu, San Jose Tofu, Megumi Natto and the JapaCurry food truck. There will also be a Food Booth run by Nakayoshi Young Professionals featuring Tofu Sushi, Tofu Salad, Garlic Edamame and Mabo Dofu. North American Food Distributing Co., Inc., Mori-Nu Tofu, Sacramento Tofu and Aloha Shoyu will be donating products as well.

Performers include San Francisco Taiko Dojo Rising Stars, guitarist Michael Sasaki (Cold Blood/ Hiroshima) and band leader George Yoshida, Genyukai Berkeley (Okinawa sanshin), Halau Ka Liko Pua O Kalaniakea (hula), Kaa’la Carmack (ukelele) and the Asian American rap group Scojourners.

Proceeds from sponsorships, vendors and some food sales help the Nichi Bei Foundation continue to keep the Japanese American and Asian American community connected, informed and empowered through the publication of the Nichi Bei Weekly — the first nonprofit ethnic community newspaper of its kind in the country — and its Website,

The event is patterned after the Los Angeles Tofu Festival, which was held for 12 years by the Little Tokyo Service Center, and is similar to a smaller event held by the Nichi Bei Times in 2009.

Major sponsors include PG&E, Kikkoman and Union Bank. Media sponsors are KTSF, Nichi Bei Weekly and SportsJ.

For more information, please visit:

About the Nichi Bei Foundation

As the Nichi Bei Times board of directors decided to close the historic newspaper after 63 years in September of 2009, a group of Nichi Bei Times staff and contributing writers, media professionals and community leaders — encouraged and supported by the Japanese American community — rebuilt a news organization in the spirit of immigrant pioneers. They established the Nichi Bei Foundation as a means to support community organizations, shed light on community issues and document the community’s history.

Born in one of the worst economic climates in decades, with virtually no seed money, the pioneering rebirth of the Nichi Bei Foundation and the Nichi Bei Weekly has become one of the most inspired community movements in recent memory.

This effort was inspired by a historical legacy that goes back to the founding of the Nichi Bei Shimbun in 1899 by Kyutaro Abiko, and continued in the postwar era by the founders of the Nichi Bei Times including Shichinosuke Asano, who used the newspaper to raise awareness and funds for postwar relief for Japan.

The Nichi Bei Foundation and the Nichi Bei Weekly have a simple yet profound mission: to keep the community connected, informed and empowered.


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