Our 102-Year-Old Roxie Theatre Explains Why It Applied for Permission to Start Serving Smooth, Refreshing Beer

I don’t know, do you think the Roxie should be able to serve beer?

(I don’t care. Sure, why not?)

Things didn’t work out a half-decade back, back in aught-six:

Soon to be offering BEER!  You heard it here first. Always interesting programming of flicks not found in the ubiquitous multiplex.  Even if I’ve never visited without wishing I could power wash the interior, who wouldn’t love a good movie and a BEER?”

The NIMBYs put the kibosh on that effort.

Here’s an update this AM, straight from the Roxie Theatre itself:

Cold Beer At The Roxie Theater!

At a spry 102-years young, the Roxie Theatre has applied for a permanent beer license. Over the past year, the Roxie has used its non-profit status to obtain day use permits for on-site alcohol, and the response was so overwhelmingly positive that we’re trying to make it permanent. Our application is in!

The Roxie hopes to add beer sales as part of its mission statement to make the theater a place of gathering and celebration, as well as a business model for the survival of neighborhood theatres. In 2008, the Roxie became a non-profit. With the litany of struggles independent theaters have faced recently (illustrated by the closing of the Red Vic), beer sales will help increase our revenue by offering a more complete night out, as well as drawing new folks into our one-of-a-kind mixture of programs unparalleled in the Bay Area.

Have no fear- The Roxie is dedicated to its mission of reaching the widest and most diverse audiences and our programming will continue to reflect this cause. You will still find a smattering of family friendly events throughout our calendar, and all of our programs will clearly indicate when it’s for only those 21 and over. It has not yet been decided if beer will be offered every day, just weekends or just special events. We care the most about building a community, so we invite you to join us at this exciting new chapter so that we can develop this model together.”

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