Now I’m just a simple country lawyer so please help me when I’m trying to do the best I can to figure out why on Earth would Southwest Airlines use the term “Let’s Roll” as a part of its new frequent flier mile giveaway, you know, on the tenth anniversary of 9/11.
Click to expand
You see them – the red “LET’S ROLL” boxes? I cry foul.
Go to the promotion home page.
Enter your information in the “Current Rapid Reward Member” section (Ignore the field which says “Win Code from Card†”)
Click ‘Let’s Roll’”
Trying the first hit on Google for “let’s roll” yields:
“‘Let’s roll‘ is a catchphrase that has been used extensively as a term to move and start an activity, attack, mission or project. After the September 11 attacks, the phrase, especially in the United States, has come to symbolize war-mongering, heroism, self sacrifice and initiative in a tough situation. This use of the phrase was inspired by Todd Beamer‘s final known words, “Are you guys ready? Let’s roll!” The phrase has been widely appropriated as a battlecry.”
Do you live in America, Southwest Rapid Rewards?
Sure doesn’t seem like it.
IMO, ten years is Still Too Soon.
Tags: 10th, 10th Anniversary, 2011, 9/11, attacks, bay area, california, dice, enroll to roll, flight 93, fly & win, frequent flier, game, let em, let's roll, San Francisco, september 11, september 11th, southwest, Southwest Airlines, swa, Todd Beamer, world trade center, wtc, yahtzee