Telephone Book Industry Group Changes Name: From “Yellow Pages Assn.” to “Local Search Assn.” – Heh

Now whatever you do, never “opt out” of useless telephone book delivery. (“It’s a trap!”)

‘Cause that’s just what they want you to do. (Just like ShoppyBag, that scam, which wants you to “opt out” – it wants you to do anything with it except ignore it, which is what everybody should do and then the scam would simply go away. )

No no, just wait for Nature to take its course, just wait for San Francisco’s “opt-in” law to take effect. Easy peasy.

Now check it, Rachel Gordon’s bit today shows us the new name of the phone book industry’s horrible, wasteful, useless, trade group. See? It’s now called the “LOCALSEARCH ASSOCIATION.”

Isn’t that cute? This lobbying group thinks its Google!

(You know, back in the day the buggy whip industry should have changed its product’s name to “horse throttle,” right? The better to compete with the nascent vehicular competition…)

That’s it, keep on making us laugh, Yellow Pages Association.

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One Response to “Telephone Book Industry Group Changes Name: From “Yellow Pages Assn.” to “Local Search Assn.” – Heh”

  1. kenc says:

    “It’s a trap”??? Your ignorance is overflowing. You probably also didn’t notice they filed an injunction to block the law. Legal experts believe they have a solid case.

    At end of day, it’s just a phone book. Don’t you have some other more important issue you can rant about??

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