Dear Telephone Book Industry: Nobody in San Francisco Wants Your Product – Opt In Beats Opt Out

Uh, telephone book industry, what you don’t seem to realize is that the vast majority of your “customers” in the 415 don’t want your product.

That’s why when you deliver them, they end up hanging around exactly where you left them for days or weeks…

…or months. See?

The only people who like telephone books in the bay area are the people who make (not very much) money delivering them:

Now, telephone book industry, wouldn’t you prefer it if your customers actually wanted your product? That’s how opt-in works.

I know you all talk about  opt-out, but what I don’t think you all realize is that most of the books you deliver go into the recycling without ever being opened. (This might not be applicable in Omaha, Neb., but it’s certainly true in the 415.)

And I know the bidnesses what advertise in your books are reassured by all the hullabaloo of delivery, but you’d be better off just delivering your product directly to recycling bins and, letting your true customers just dig them out, you know, if they want.

All right, see you Hell, dinosaur telephone book industry!

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2 Responses to “Dear Telephone Book Industry: Nobody in San Francisco Wants Your Product – Opt In Beats Opt Out”

  1. Alai says:

    The customers aren’t the people getting the phone books.

    The customers are the people paying for the phone books: the advertisers. The delivery is simply a little charade that has to play out so that they can claim to have readers.

  2. sfcitizen says:

    Well sure, there you go.

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