Good On You, Southwest Airlines: Changes Internet Game’s “Let’s Roll” Language to “Play Now”

Remember back a few days ago when SWA was using the “Let’s Roll” as a part of it’s frequent flier promotion?

Ah, memories:

Got bad timing? Southwest Airlines is launching a new contest as part of its frequent flier program. Hey, free or discounted travel is all good, but is “Let’s Roll!” really the best slogan they could come up with as the country nears the tenth anniversary of 9/11?”

But SWA just fixed things.

So this:

Click to expand

Has been changed to this:

Good for you, SWA.

(Speaking of which, SWA apparently kicked a white musician dude off of a flight yesterday due to his saggy pants, news to me. But that’s sort of funny due to some incident we had at SFO not too long ago when MR. B.M.O.C. football player totally ignored a request from a black female airline employee for said football star to pull up his saggy pants. He ended up just walking away from her. He couldn’t be bothered  because, unsurprisingly, he had luggage in his hands, or something. Said airline employee had the option to forget about it, but instead, she kicked things up a notch and the rest is history. Now, around the same time, a “faggy white boy” on a different airline in a different part of the country was allowed to fly while wearing nothing but women’s underwear, or something like that. Somehow, that “proved” something about something. Somehow, and people “know” this for sure, the black female airline employee singled out MR. B.M.O.C. due to racism. Or something like that. Oh well.)

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3 Responses to “Good On You, Southwest Airlines: Changes Internet Game’s “Let’s Roll” Language to “Play Now””

  1. Charles says:

    Are we really that concerned with how people use the term “Let’s Roll?” Did Todd Beamer copyright it’s use just before his death?

  2. sfcitizen says:

    Actually, somebody tried just after his death in 2001. Don’t know how that turned out.

    SWA seemed concerned about it.

    A small boner, perhaps, but a boner nevertheless….

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