The Last Time an Ad in the Yellow Pages Worked: How FEMA Found an Aerial Photographer After 9/11

After 9/11, FEMA needed somebody to go up in a chopper every day for nine months to document recovery and removal. A certain Mr. Brown was the man for the job.

Check it, from the NYT, via Todd Lapin:

“Do you do aerial photography?” the caller asked.

“Sure,” Mr. Brown said. “If you have a plane or a helicopter.”

“We have planes and helicopters,” the caller replied.

But, “The truth was, he had never done aerial work.” Uh oh.

Nevertheless, it was all good, and the rest is history.

From before the time the telephone book industry got demolished by the Internet:

Cameras sure were big back then, huh?

Tags: , , , , , , , , , , , , , , , , , ,

2 Responses to “The Last Time an Ad in the Yellow Pages Worked: How FEMA Found an Aerial Photographer After 9/11”

  1. kenc says:

    Last time an ad worked???? Yeah, I suppose 11 billion lookups from 75% of adults who still use the printed books at least once a year is just a waste…

  2. sfcitizen says:

    Yes, a waste.

    There’s no way in Hell that your 75% stat is operational in SF, CA. Maybe ten, twenty years ago, but not now.

    Please drop your lawsuit against us.

    kthxbye

Leave a Reply