CODA Automotive, That POS Electric Car Co. With a Bay Area “Assembly Plant,” Surrenders – Lowers Chinese Sedan Price $5k

Well the big news yesterday from CODA Automotive was that they lowered the price for their old-fashioned Chinese electric car, you know, the one that they’re going to “assemble” in Benicia, and, you know, the one that was originally going to be delivered to California buyers by, pick one, the end of:

2008 - whoops missed that one!

2009 - whoops missed that one!

2010 - whoops missed that one!

the second quarter of 2011whoops missed that one!

2011 - whoops missed that one! [Apparently. It looks like they'll blow this latest promise as well. It's not clear at this point.]

You want some history, brother? Well click here and keep scrolling, it goes on and on.

Ah memories, ah promises broken:

What I’m saying is that even by the low standards of the electric car industry, the CODA Sedan concept, that idea of taking a gas-engined vehicle (the quite unpopular Mistubishi/NedCar Carisma/Lancer) that was engineered by Mitsubishi and Volvo in the pre-Internet era and making it as an electric car in China, is exceptional for the number of liars who have been connected with it.

Anyway, this POS electric car, which is inferior to the Nissan Leaf, is now “only” $41K. Hurray, I guess, but the Nissan is still substantially cheaper.

The CODA’s are coming, the CODA’s are finally coming! Here’s the production line for the drivetrain-free, battery-free “gliders:”

(You know what’s sad? The average college student in China has no idea what this photo of the T54 tanks is all about.)

But let’s get the latest from a CODA Electric booster in the media, let’s read along here. I’ll tell you, I’m intrigued by this opener:

“It’s frumpy, expensive (starting at $39,900 before rebates compared to the $35,200 Nissan Leaf), and doesn’t have a big name attached to it. [Yes, yes!]

And yet, it might just be a hit when it’s released early next year. [Say what now?!]“

All right, I’ll now read the article. (Please wait for me to finish.)

[Oh the Nissan LEAF sucks, apparently, well they've been saying that for a looooooong time now, so this isn't new at all, "We have a 50% larger battery pack than anyone else in the EV space," well that's horseshit since the Tesla Roadster has a higher capacity battery, "the Coda sedan may get a 110 mile range certification" well good luck on that one, you'd think they'd have an actual rating by now since this car was merely weeks from delivery more than a year ago, "he believes that Coda can sell 10,000 EVs" well that's news to me since the recent predictions from CODA have been in the 20K per year territory, uh sorry, the charger is not a "Godsend," "buyers may flock to the CODA" uh no, that's not going to happen, no sir, "Photos of Coda Automotive plant" uh, no, there are no Chinese people in those shots - the CODA plant is in China, that's where they make the fucking car, don't you know that, writer? And where they make the battery pack as well, of course, Gentle Reader, the final assembly plant in California is window-dressing, for the most part, oh let's see here, Control F, searching for China or Chinese and that comes up goose-eggs. Does the writer know where this car and its battery are made? Perhaps not, can't tell, maybe he knows but just doesn't want to share that with you, cause, well, you know...]

Well that was a waste of time, but it seems like, at long last, CODA Automotive is getting real, or at least more real, actually acknowledging reality, at times.

(“Our pig has a higher quality lipstick than our competitor’s (just say it, Nissan’s, cause that’s who you’re talking about, right, CODA?) pig.”  “Our pig has has larger ears than our competitor’s, for our customers who prefer larger ears.” Yadayadayada…)

Leave there be no doubt, the CODA Sedan is the biggest POS electric car concept to come down the pike since, I don’t know, a century ago during the first electric car boom. That’s true at a $46k price level and it’s true at a $41k price level.

Sorry.

What they should have done is to price it lower than the Nissan Leaf, which, of course, is a better car, primarily owing to the fact that it didn’t start off life as a POS Mitsubishi with a big-ass trunk and a small-ass back seat waaaaay back in 1994, and you know, also to the fact that Nissan, a real car company, spent a lot moooooooore money during development.

So, keep it up CODA, keep on bad-mouthing the Nissan, even though your stated Mission Statement is to increase sales of all electric cars.

And check it, you’re getting worse coverage now in the MSM, even though you just upped the battery capacity and lowered the price:

Bill Visnic, senior editor of Edmunds.com, said in an e-mail that the price cut “may or not improve the prospects for this earnest second-tier player* in the nascent electric car market.”

And Sam Jaffe, an analyst with IDC Energy Insights, said in a telephone interview that Coda’s long-term prospects** were also an issue.

“In the end, people will weigh the value of a 10-year Coda warranty against Nissan’s warranty,” he said. “Coda doesn’t have a long history of backing up warranties, so it’s a harder sell.**

“There is space in the emerging plug-in vehicle market for both company’s products, but Coda has a steeper hill to climb than Nissan** does,” Mr. Jaffe added.

So, yes, CODA, that other girl sucks and you’re all that. Whatever you say [you big POS car company.]

Presenting the Nissan LEAF. Adorable, huh? 

Don’t listen to those playa haters at CODA, Leaf. 

*Oh, snap!

**Again!

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