The Yellow Pages Opt-Out Program Simply Doesn’t Work – San Francisco Man Shows How Opt-In is Better than Opt-Out

San Francisco resident Jon Sieker has a beef with AT&T.

See?

“You accidentally gave me a White and Yellow pages this year after I signed up to not receive either of them”

Here’s the proof:

Click to expand – via Jon Sieker

And here’s the note he just sent to Ma Bell, cause you see, Jon has Internet access:

“Dear AT&T,

2 years ago I was so disappointed by the waste that the Yellow and White pages caused, caring about my community and environment, I searched online for what I could do to minimize the waste. I was very happy to find your web site that allowed me to opt out and not receive a White Pages and Yellow pages to save on the waste. Thank you for providing this option as I have The Internet and don’t need a physical phone directory. The Internet gives me all of the information I need including your yellow pages site. I felt great to find and fill out the form that allowed me to NOT RECEIVE both yellow and white pages. I felt I was doing something to save the environment. Imagine my surprise when I was accidentally given both the yellow pages and white pages today.

Please let me know what I should do with the unwanted publications. It would be best if you came and picked them up from me and passed them on to some unfortunate soul with no internet.

As a side not, it would be great if your delivery agents didn’t litter my street and community with these unwanted relics from the past. I have photos of the litter if you are interested or don’t believe me. I would be happy to pass these photos on to you or any of the other organizations copied on this email.

Thank you for your help. I look forward to the solution you provide.”

O.K. then.

Now, do you think that the National Opt Out Program would work any better?

I don’t.

Simply, nobody in San Francisco wants telephone books anymore.

So, telephone book industry, why not just tell your Santas to pass over the 415 when you send them out delivering across America this holiday season?

Just asking…

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