OMG, Lexus “Laws of Attraction” at City View Metreon – SF’s Party of the Year – World Premier of New LS 460 F Sport

Now why did Lexus choose San Francisco, of all the cities of the world, as the place to debut its “Laws of Attraction” exhibit and to unveil it’s brand-new LS 460 F Sport model?

I don’t know, I guess we’re special.

Hey, look who was there, high atop the Metreon at City View:

It’s  the Stars of the Lexus Laws of Attraction Photo Exhibit as they pose with the 2013 Lexus LS: (left to right) Jonathan Adler, Simon Doonan, Devon Aoki, James Bailey, Jaime King, Kyle Newman, Brady Cunningham and Jason Schwartzman.

Man, this Monday night party was off the hook – I was transformed from an overweight Dell Jockey into an overweight Dell Jockey at the City View:

Oh, and what’s this just outside but four stories up, a Lexus supercar, the likes of which I’ve only seen once before? How did they get this halo vehicle to the roof of the Metreon? Crane, chopper, ramps, giant elevator? It’s a mystery:

(You can’t just buy one of these, Lexus has to invite you to buy this $400,000 car. There’s just 500 in the world, that’s it.)

The place was packed, hundreds and hundreds of party-goers were up there:

Oh, here we go, the moment of unveiling:

Do people take iPads to parties to take photos these days? People do:

See the photos behind the car? That was the point of this shindig, deets below:

A good time was had by all, all the dolled-up gals from the east and south bay and all the older dudes from Marin…

If you ever get invited to a free party hosted by Lexus, jump at the chance, is all I can say.

Get all the deets, see all the art photos of the couples, see the new, sportier Lexus, see the new “spindle” grill, see the less-luxurious, performance-oriented SPORT F sedan, see it all, right here and/or after the jump.

2013 Lexus LS 460 Luxury Sedans Unveiled At San Francisco World Premiere Event

SAN FRANCISCO, July 30, 2012 /PRNewswire/ — With high-style photography, chic furniture and fun neon flair as its background, the new 2013 LS Luxury sedans had their world debut at the “Lexus Laws of Attraction” exhibit in San Francisco tonight.  The event featured more than 500 invited guests from the San Francisco arts and design community who shared their thoughts via #Lexus Attracts on Twitter.

The 2013 LS line-up includes the LS 460, LS 460L, LS 600hL hybrid, and the first-ever LS 460 F SPORT. LS 460 and LS 460L are available in RWD and AWD.  The LS Hybrid is available with a full-time AWD system.

The all-new LS 460 F SPORT combines a more aggressive exterior with a unique sport interior featuring F SPORT seats with larger bolsters, a leather-wrapped steering wheel with paddle shifters and genuine aluminum trim.  With a sport tuned air suspension that has been lowered 0.4 inches, a Torsen® limited slip rear differential (RWD model), Brembo six-piston caliper brakes, and 19″ forged wheels with summer or all-season tires, the LS F SPORT promises to be the most engaging LS ever.

The entire 2013 LS lineup is refined with dynamic, fresh styling that reflects the bold new face of Lexus. The aggressive spindle grille gives the new LS a greater road presence and stronger brand identity while heralding a significant improvement in driving dynamics, responsiveness and handling.

Lexus’ new design philosophy was the inspiration for the “Lexus Laws of Attraction” exhibit, which included exclusive photographs by world-renowned fashion photographer Ellen von Unwerth that feature prominent couples with the Lexus flagship vehicle.

The models for the photo shoot depict some of Hollywood and the design community’s most inspiring partners, including actor Jason Schwartzman and Art & Design Director of TENOVERSIX boutique Brady Cunningham, model/actress Jaime King and film director Kyle Newman, model/actress Devon Aoki and financier James Bailey, along with writer and Barneys New York Creative Ambassador Simon Doonan and designer Jonathan Adler – with the latter two also serving as the exhibition’s creative directors. The exhibition also included the work of photographers Victor Demarchelier, Bronques, and a collection of leading street style photographers from all over the world.

“The ‘Lexus Laws of Attraction’ photography exhibition showcases Lexus’ dedication to design,” said Mark Templin, Lexus group vice president and general manager. “Craftsmanship is at the core of the company’s design philosophy, which is expressed in our new spindle grille and driver-focused interiors that integrate modern refinement and intuitive technologies. Aligning with the unparalleled creative duo of Simon Doonan and Jonathan Adler was a great opportunity for us. With our passionate commitment to world-class craftsmanship and now a relentless pursuit of style and design, people can’t help but be attracted to the new LS. ”

In addition to its new design, the LS also has increased body rigidity which enhances stability, and allows for a more comfortable ride. Pitch and bounce control has been enhanced by adopting new frequency dependent shock absorbers, resulting in an even flatter, road-hugging ride.  Revised steering offers improvements in accuracy and turn-in response. The braking system has been adjusted for more immediate power and greater pedal feel.

Safety enhancements include the industry’s most advanced Pre-Collision Safety (A-PCS) system with Collision Avoidance Assist. This available system is designed to assist the driver in avoiding or mitigating collisions with vehicles and pedestrians under a wide range of city and highway speeds.  At speeds lower than 24 miles per hour, this technology helps the LS to avoid accidents by automatically bringing the LS to a full stop.

The redesigned interior integrates modern refinement with intuitive technology.  The Advanced Illumination System (AIS), an all-LED interior lighting system, illuminates to greet the approaching occupants and then fades in sequence with the vehicle starting procedure.

The new, available Lexus Climate Concierge offers maximum comfort for every LS occupant. The customizable system uses multiple sensors to automatically regulate not only the temperature of the cabin, but also the climate control seats and the heated steering wheel, quickly bringing each occupant to their preferred temperature.

The standard navigation system is displayed on a 12.3-inch, split-screen, high-resolution multi-media display which is large enough to support simultaneous viewing of a large map display and other vehicle functions.

A next-generation Remote Touch, with one-push confirmation, is standard on all models and enables smooth, intuitive control of many vehicle systems.  The Remote Touch allows the user to operate the climate, audio, phone controls, navigation system and more. The screen menus are selected with a controller conveniently located within easy reach on the center console.  A number of well-placed buttons on the steering wheel and instrument panel enable the direct control of frequently used functions (e.g. temperature setting, fan speed, preset audio stations, etc.)

Lexus Enform® with App Suite leverages the customers’ mobile phone technology to provide a new level of connectivity and information management. Users can conduct local searches through Bing(TM), utilize voice-enabled apps to make restaurant reservations through OpenTable®, get movie tickets via MovieTickets.com, tap into internet radio, including Pandora® or iHeartRadio, search business reviews on Yelp and check in on Facebook places.  A one-year trial subscription is included for the App Suite.

For more information about the 2013 LS, as well as images of the vehicle and the photography exhibit, please go to lexusnewsroom.com.

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