AIGA stands for American Institute of Graphic Arts. But not officially. Officially, AIGA is AIGA. Anyway, they have a big trade convention every couple of years.
And this was the talk of the town last weekend in Minneapolis, Minnesota, The Little Apple:
“THE UC LOGO CONTROVERSY: HOW 54,000 PEOPLE, THE MAINSTREAM PRESS AND VIRTUALLY EVERY DESIGNER GOT IT WRONG.
And here’s an early review:
But who is to blame? That’s right, The Media:
Few design engagements capture the public’s interest like an identity redesign, and few redesigns have been more publicly controversial than the recent effort by the University of California. In this facilitated session with UC Creative Director Vanessa Corrêa and Designer Kirill Mazin, Christopher Simmons examines the good, the bad and the ugly of the logo controversy, including the process, the rollout strategy, and the discourse it created amongst the public, the media and the profession. What lessons can we learn from this controversy? What has it taught us about the relationship between design and society at large? What cautions does it offer for the next big redesign? This is an interactive session. Bring your questions, opinions and an open mind.
Tags: 2013, aiga, bay area, california, Chief creative officer, Christopher Simmons, Coléoptère, Kirill Mazin, logo, MINE, minna, Minnesota, San Francisco, UC, UC Logo, university of california, vanessa correa