The Bold Italic Finds a New Way to Suck: Is This Tweet an Ad for Ford? Gannett Co Inc’s Failed West Coast Operation

[UPDATE: Who says nameless, faceless, S&P500 corporations never listen to the little guy? 'Cause now the unpaid(?) interns(?) at Gannett, Co. Inc are putting "sponsored" on their sponsored Tweets. Just like I asked them to, below. Excelsior! ]

Here we go:

Except it’s an ad for Ford.

(And how about, instead, calling it a _pointless_ trip to Mount Tam?)

SFist handles things differently – it would use the term “sponsored post” or something.

Why not do that instead, TBI?

Of course, if you gained a lot more readers you could pay for your expensive clubhouse with advertising but how can you do that if you trick the few readers you have with ads for Ford?

Or maybe TBI’s role is just to lose millions of dollars for the home office in VA to offset profits made from the profitable part of Gannett?

Mmmm…

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2 Responses to “The Bold Italic Finds a New Way to Suck: Is This Tweet an Ad for Ford? Gannett Co Inc’s Failed West Coast Operation”

  1. Jeff says:

    I don’t even read the Bold Italic, but when visiting their website and the story in question from this post, the article was labeled as a Sponsored Story. Your critique of their in-story advertising might be legitimate, but you should look closer before being so dismissive and pointed in your remarks. It’s not fun writing to read.

  2. sfcitizen says:

    Yes, you and 7 billion-odd other people in the world don’t read TBI – that’s why it’s lost millions of dollars.

    I’m talking about the link I linked to and the image. Do you see “sponsored” there? That’s my whole point. You think that’s cool and I don’t. Fair enough.

    So read something else then, Dude. Maybe someday you guys will make money…