UC Berkeley Prof Lydia Chavez Threatens to Shut Down Mission Local by June 1st Unless Shes Gets Money from Readers, Bidnesses?

[UPDATE: The graphic you can see below has been replaced, with this:

“Like Mission Local? So do we. But we can’t keep producing it for free. Unless we get 500 new members by June 1, we will have to close. That means you will no longer get original, amazing and timely articles, photographs and videos about your community. So act now!”
So, all that offensive stuff got deleted? Good.]

This here is pretty much all I know about Mission Local which has gotten a lot of funding from UC Berkeley over the years.

And here’s the current threat to shut down, from Founder and Managing Editor Lydia Chavez – it’s called 31 Days of Mission Local:

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So let’s see here, try a Norelco shaver or a delightful bed from Costco.com (save $100 now) for just a month and it will, how do we say, transform your life? OK fine! So is Prof Chavez hectoring me here? I need to “care more?” I need to become a “better neighbor?” Whoo boy.

Now the first graf here, who and what is Lydia Chavez talking aim at here? (If Lydia could link to examples of what she’s talking about, that could help her readers. Perhaps she could take the time to do that the next time she comes down to visit us from the penthouse in her ivory tower.)

And what’s this, Lydia Chavez thinks I’m naive to not pay money for news? I think she does.

And then this earnest, earnest, ever-so-earnest journalistic crusader is going to talk about her “sense of humor?” What?

And then comes the punchline of her ransom note – it’s give me money or else.

Mmmm…

And she offers “business memberships?” IDK, seems that kind of thing might come with a bit of baggage, huh?

And IDK, until I saw all this hectoring, I never had an unfavorable impression of the ML.

An alternative would be to simply announce that you all are shutting down and then wait for the reaction? You’d get attention from the MSM and some thought pieces about you and The Bay Citizen (and the like) and whathaveyou and, through that process, maybe you’d end up with some monetary support as well.

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