Archive for August 10th, 2017

Ford Motor Company GoBike Regrets Promoting Rental Bike Racing in Marin, Going Over Bridges, Competing with Locals

Thursday, August 10th, 2017

Let’s see if I can pay off on that headline.

Here’s the recent GoBike race on Conzelman in the GGNRA:

Now, who thought this was great, but the corporate employees/contractors @FordGoBike in, who knows, North Carolina, Michigan, New Yawk? Someplace like that. (Someplace where Ford can rightfully call $16.13 per hour “living wages” the way they call that very same hourly rate a living wage in Frisco. But anyway.)

Proof of this is in the ghost of the deleted Tweet, what the Ford People took down. See?

Speaking of which, you can’t race Ford Motor Company rental bikes. It’s against your agreement. (Say hey, did these roadie racers even sign an agreement and pay their money and their overtime fees? Who paid for the expense of this hours-long Ford Motor Company bikeshare promotion on the Golden Gate Bridge? IDK, but it appears to have been organized through FaceBook.)

Speaking of which, Ford Motor Company made a commitment to not compete with legacy Frisco-to-Sausalito bike rental outfits. And yet, compete they do, over and over, every day, over the bridge and back. If you don’t believe me, have your editor assign you to the GoBike beat and ask for the GPS record for these bikes, why not? Oh, what’s that, there’s no GPS on Ford Motor Company rental bikes? Mmmm, so how is Ford tracking all these people? Perhaps through their smartphones? Perhaps 24-7, like how fast you drive your car, how hard you press your brakes, gee, do people realize that they’re signing up for all this? NB: Search for “DO NOT TRACK” to see how the GOBIKE people react to such a command? (Spoiler: Ford has zero respect for any such Do Not Track anything, sry.))

Speaking of which, didn’t Ford agree to get rid of its Gobike On The Bridge marketing, due to its competition with local rental mom and pops? Well, Tweeting about this race kind of goes against that, non?

So for all these reasons, RACING, BRIDGING, COMPETING, Ford Motor Company rethought the matter and then deleted its Tweet(s).

FIN.

Can’t Touch This: 1964 Mercury Montclair Breezeway

Thursday, August 10th, 2017

A “touchless car” at the Fell Street ARCO watering hole:

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And best of all, you can open up that crazy rear window for a chance of breathing a little exhaust…

SYPHILIS TSUNAMI Billboards to “Put Pressure on Pfizer?” Here’s the Story Behind this Great Wave Campaign

Thursday, August 10th, 2017

Here’s the billboard, as seen when I was Down South en Los Angeles:

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And here’s the story behind it:

AIDS Healthcare Foundation’s “Syphilis Tsunami” outdoor advertising campaign references the world-renowned landscape print “The Great Wave off Kanagawa” by Katsushika Hokusai to draw attention to dramatically rising rates of syphilis across the country. In April, the Centers for Disease Control and Prevention (CDC) noted an estimated 33% increase of infectious syphilis cases from 2014-2016. The national response needed to this growing public health crisis is made even more urgent by the fact that Pfizer, the manufacturer of Bicillin L-A, the preferred medication used to treat syphilis, has refused to meet the medical demand through constant drug shortages and multiple stockouts of the treatment over the past year, as widely reported by news organizations and health agencies.As a follow up to AHF’s groundbreaking “Syphilis Explosion” outdoor advertising campaign, the “Syphilis Tsunami” billboards will first appear in Los Angeles and will be complemented by a digital media campaign to draw attention to the national syphilis epidemic and to put pressure on Pfizer to supply Bicillin L-A in quantities that meets the growing demand for treatment.

OK then. It’s to pressure Pfizer into Doing More.

I’ll tell you, the billboard I saw near Beverley really stood out. You can”t miss it.

Compare with others:

Capturedssdddd

See? Generally not as arresting as this:

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(And the moral of the story is that if you are an artist and you don’t want people to do this to your stuff, then you should never die. That way, the 100-year waiting period (that I suppose is what applies in this case) won’t start and your art will never enter, how shall we say, the pubic domain.)

All right, DON’T Catch The Wave…

Oh, play us out, Katsu-kun:

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My Way or the Highway – A Message Somewhat Endorsed by the CA DMV

Thursday, August 10th, 2017

Or God’s Way, I suppose.

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DMV’s the one stamping out plates like this so they have some say in the matter of course. This one surprised me, that’s all.