Archive for August 13th, 2017

FGBOTD: Your Ford GoBike of the Day – Impression, Sunrise – Submerged in the Briny Deep of Lake Merritt

Sunday, August 13th, 2017

Yet another quite wet Ford GoBikevia Ruth Miller, no filter:

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La mise-en-scene:

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Hey, why don’t we try taking off the FORD logo from all these bikes if this is how the reaction is?

(And why doesn’t Ford PAY people for the data it gathers, if it values this data so so much?)

Question: Does Citibank track “bikeshare” rental users in New Yawk the way Ford is now doing in the Bay Area? Non. Non non non! ‘Cause Ford is getting more data. Now, why is that? (Hey, did our local government officials make a bad deal?) Anyway, that’s something to consider.

I mean, if you install FordPass to rent a bike for 30 minutes, what happens next and for the rest of the life of your smartphone?

Oh, look:

Information We Collect. We collect the following types of information through your use of FordPass or third-party services that integrate with FordPass, such as Ford GoBike, which we also may combine with other information you have previously provided, or that we have collected from other sources:

Information you provide to create an account or sign-in to an existing account, such as name, email address, street address, telephone number, credit card, and Vehicle Identification Number (VIN). You must have an account to use FordPass.

Information we collect through FordPass includes:

Location information collected from your mobile device and/or vehicle, such as Global Positioning System (GPS) and location derived from IP address, which can be used to determine your device or vehicle’s current location, travel direction, and speed.

Mobile Device Information, such as software or operating system version, unique device identifiers, IP address, mobile network information, and mobile phone number.

Vehicle Information, such as the VIN, hardware model and part numbers, status of vehicle systems (e.g., fluid levels, tire pressure, and locks), vehicle diagnostics, odometer, and other information about how the vehicle is performing.

Driving Characteristics, such as speed, use of accelerator, brakes, steering, seat belts, and other similar information about how the vehicle is used.

Information about how you use FordPass or third-party services that integrate with FordPass, such as when and for how long you use features and when you contact us, a record of your communication.

FordPass may also contain online tracking technologies (e.g. Adobe Analytics and Aptelligent) on your mobile device that collect non-personal information about how FordPass is used and how it is performing including if it crashes, and which may be able to be connected across devices and over time. These technologies cannot be deactivated in FordPass and do not respond to “Do-Not-Track” requests.

How We Use Information We Collect: We use your personal information – information that reasonably identifies you – to provide you with great functionality and services, allow you to control certain vehicle features, fulfill requests you’ve made in FordPass, personalize your experience, troubleshoot problems, develop new and improved products, services, and marketing strategies and research, to protect safety, property, privacy, and security, or to comply with legal requirements. WE MAY send communications about products, services, offers, promotions, news, and more that are customized based on your personal information, including your location, speed, and driving characteristics. You may choose not to provide certain personal information (such as not entering a VIN to connect to your vehicle or not entering a credit card to use My Wallet services), but this may limit or prevent use of certain features. We may use and share non-personal information for any purpose.”

Is this a fair deal?

[UPDATE: Oh, I guess it got fished out today around 3:00 PM – who knows, maybe it’s back in service already.]