Archive for September 18th, 2017

Word On The Street: ATARI – Still Relevant After All These Years

Monday, September 18th, 2017

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Looks Like Somebody’s Going to be Tearing Up the Left Side of Oak Street, For Some Reason

Monday, September 18th, 2017

Next comes the road saws, one assumes:

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Who knows what’s going on here…

Old NISHIKI Mountain Bike from the 1980’s is the Un-FordGoBike: Old, Cheap, Light, Reliable, Sustainable, and NOT an Advertising Vehicle, At All

Monday, September 18th, 2017

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Old: Well, sure, just look at it. (Reminds me of the “MOTIV” “brand” bikes I bought for $199.99 at the South Airport Drive (which is,oddly, located north of SFO) Price Club (loaned it to a bro, told him how to lock it up in the Tenderloin, was ignored, so it got stolen) and at a Costco (road it for 13 weeks, then sold it at the end of summer, then came home). And it also reminds me of the Trek 8000 I bought for $560 (retail was $899 and similarly had a saddle what towered over the handle bars – 4 inches higher in altitude IIRC) that had “luxurious” LX shifters what were two generations newer than this Nishiki. In any event, this Nishiki is old.)

OTOH, Ford Motor Company’s GoBike rentals are new new new.

Cheap: Well, sure.  You could buy one  yourself for less than the $150 it’ll cost you just to get started or just one year with FORD.

OTOH, Ford Motor Company’s GoBike rentals will run you $1200 if you happen to lose one. (IDK if they’ve made people actually pay this amount, as the publicity would be highly negatory, good buddy.)

Light: Oh yes, quite.

OTOH, Ford Motor Company’s GoBike rentals are heavy metal, designed to be clunky. (On a lark, some roadies rented some GoBikes to race them across The Bridge and up Conzelman to the top of Hawk Hill. It was treated as a kind of a joke given the design of the Ford Motor rentals. (And even though this speed contest violated some clauses of FoMoCo’s detailed and lengthy agreements, some at Motivate, International promoted it on social media, at least for a while.))

Reliable: Well, sure, just look at it. It’s honest machinery what shows you how it works.

OTOH, Ford Motor Company’s GoBike rentals need a whole crew of workers what get paid just 15% more than the bare minimum wage. (Are they experts on the new-school rear hubs by now? I hope so.)

Sustainable: Well, sure. What’s stopping this Nishiki from going another 40 years on the mean Streets of San Francisco?

OTOH, Ford Motor Company’s GoBike rentals are mostly funded by something like $50 million worth of Ford Motor Company marketing money. Who’s to say that this K(ontract) will make it even the seven years specified? And that brings us to…

Not an Advertising Vehicle, At All. Well, sure, it says NISHIKI on it, but there’s nothing stopping you from taking it off – I mean that wouldn’t violate your Rental Terms or your Rental Agreement, etc. Right? So that’s part of the reason why Ford is paying to buy up parking spaces in Frisco – the advertising placement.

OTOH, Ford Motor Company’s GoBike rentals are Advertising Vehicles. That means that if the Ford Motor / Motivate International people happen to catch you on one of their rental bikes, you know, and then take a picture of you, or make a video of you, well, you’ve already signed your rights away to YOUR image. See what I mean? (Oh what’s that, you don’t care? All right, well I bet I could point out something in the agreements that you wouldn’t cotton to.) Myself, well I’m not worried about my photos rights cause any images of me on a FoMoCoGoBi have gotta be fakes, plus I don’t think there’s any advertising edge to be garnered using my image anyway.

So there you have it, Yet Another Corporation Trying To Make Money Off Something That Oughtta Be Free, 2017 Edition.