FordGoBike in the Presidio vs. an Electric JUMP! Bike in the Presidio: One Makes Sense, But the Other is a Mystery – Is GoBike Failing?

Have you seen all the bright neon (orange? red?) JUMP! bikes all over Frisco these days? That’s not surprising since they’re getting used, a lot. A lot more than the clunky, heavy, legacy GoBike “bikeshare” bikes from Ford Motor Company in what’s basically a continuation of Bay Area Bike Share what got started like a half-decade ago and what’s cost us eight figures already.

I’ll tell you, my guess is that most of the FordGoBikes I’ve seen in the Presidio and points north, sometimes way north, like out of the county north, and we’re talking about a lot, like hundreds I myself have seen these past nine months, are being pushed / pedaled by PEOPLE WHO DON’T KNOW THAT THEIR $10 “DAY PASS” isn’t actually a day-pass and that they’ll soon be met with an unexpected high two-figure or low three-figure bill from the Ford ppl.

How do I know this? Well, I go up and ask them about it.

Of course, some know that they’ll get hit with hours and hours of penalty fees – and they just don’t care. The deal’s worth it for them. Well, that’s fine with me, be my guest.

But this?

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These ppl near the Great San Francisco Bight, let’s call it the Baker Beach area, have a loooooong way to go to get their heavy rides back into even the nearest GoBike rental station.

But look at this, unexpected JUMP bikes up at the Sports Basement. So this makes sense – two ppl pay two dollars to trek from where, SoMA, the Financh, the Twitterloin? All of those places are within range I figure, what with pedal assist and all. Then they’ll pay another two bucks to get home? If so, that makes sense to me as well:

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Now, do I approve of JUMP’s video/photo policy what allows Social Bicycles Inc or whomever to use images of you* and your face, (your pretty face!) however the Hell they feel, with no payment to you? Well Hell no. But that’s the deal our local alphabet soup (SFMTA SFCTA MTC BAAQMD it doesn’t matter) struck. Sorry.

OTOH, people are loving the JUMPs.

And hey, speaking about the alphabet soup, are all those govt ppl pleased with how FordGoBike is doing these days? Oh, Hell no.

And how many stations should have the FoMoCo ppl have had west of Masonic by now? Lots and lots. But how many to they have IRL? Zero. (And the prospects for anything soon look bleak – the more the Ford ppl push on installing rental stations, the more pushback they’ll get from residents. I’ll tell you, I can’t believe how many tens of millions of dollars Ford is going to spend over the next six years compared with what they’ve gotten so far. JMO.)

In conclusion, JUMP good, FORD bad.

We’ll have to wait and see how things shake out when GoBike Goes Electric, you know, a little bit, in April…



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3 Responses to “FordGoBike in the Presidio vs. an Electric JUMP! Bike in the Presidio: One Makes Sense, But the Other is a Mystery – Is GoBike Failing?”

  1. Wait What says:

    What’s the JUMP’s video/photo policy you’re talking about that lets them use your face without permission????

  2. sfcitizen says:

    Hey Jimmy Jimmy – I know you!

    (Ppl used to give me their real email addresses, in a more innocent time.)

    We reserve the right to photograph and record You using the Bicycle(s). You hereby give Us the right to use Your image and likeness (including caricature), and any reproduction or simulation thereof, in any media now known or hereafter developed, both during and after the term of this Agreement, for whatever the purposes We deem necessary or desirable. You hereby waive any right to royalties or other compensation arising from or related to any such use by Us or related entities.

  3. Pecunious Indigentus says:

    “Of course, some know that they’ll get hit with hours and hours of penalty fees – and they just don’t care.”
    See my comment about your previous post about pumpkin butter. Same thing!

    And a recent email to SF Bike Coalition:
    What do you surmise/think/expect/speculate/suppose/believe/presume is/will be the impact of dockless bikes on the availability of the public oval bikeracks on City sidewalks?

    Will more and more “docklessers” monopolize these spots, leaving less spots for bike owners?

    has gone unanswered.

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