Archive for the ‘advertising’ Category

Just Look at All These, These _Animals_ on This MUNI Bus

Thursday, April 10th, 2014

Some feel it’s “undignified” for the SFMTA MUNI DPT SFBC to “wrap” municipal buses this way:

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Not I, but some people.

When You Tire of Energy Drinks, “Keep Your Cool” with JUST CHILL, A “Relaxing Beverage” – Something New Under the Sun

Thursday, April 3rd, 2014

Came across this can of whatever. Got it for free. Was afraid to try it. Still am.

Uhhhhhhhhhh:

“The beverage would be the medium. The mission? Make the world a less uptight place. He teamed up with his college friends, Russell Fager, Caleb Davidge and Mitchell Raisch, to form the company that would start the CHILL movement, cleverly named The Chill Group, Inc. Six months later the dudes popped open their first cans of JUST CHILL.

With the daunting task of pioneering a new RELAXING beverage category at their feet, it was time to step it up. Everyday The Chill Group, Inc. meets in their Venice Beach office to kick off the hustle and get a few steps closer to their ultimate mission… GLOBAL CHILLING.”

I guess this is kind of like green tea packaged as a soft drink.

All right, take it away, Wall Street Journal:

Can relaxation, a good night’s sleep or happiness come from a lightly carbonated, berry-flavored beverage? Amid booming sales of energy drinks spiked with caffeine and other stimulating ingredients, some people are heading to the soda aisle for drinks that promise the opposite effect. With names like Neuro Bliss, Marley’s Mellow Mood (as in Bob), and Just Chill, the products aren’t marketed as medicine, but as a way to relax without turning to more traditional, if sometimes imperfect, measures like taking prescription drugs or having a few beers.

A Video Visit to NoPA! – The Gannett Bold Italic Plus General Motors Equals WTF – Selling $4 Toast to Tourists

Monday, March 31st, 2014

So let’s see here, for whom is this video?

Is it for tourists and people who lived in town for less than three weeks? Well, it has something to do with the Gannett Co. Inc The Bold Italic so the answer’s gotta be YES.

We’re selling Chevys here so that’s why the Chevrolet Volt plug-in hybrid is featured so heavily of course, but who drives the one block from Alamo Square to the touristy part of Divisadero? Is this real life?

Oh, and here are two relevant  terms I happened to have learned in this particular decade, so they’re kind of new terms for things that have been around for a while:

1. Vocal Fry Register

2. Upper Thigh Gap (“Hey, stand in front of this white thing for contrast, or better yet, let’s put this white card right here, you know, temporarily, for contrast.” Is that how this worked?)

Hey Gannett, when are you going to make money in San Francisco, you know, to generate taxes to pay back the losses you’ve claimed on your ridiculous venture?

Just asking, corporate overlords.

Instead of doing this crap, why not do something real? This video shows why you’re a joke, The Bold Italic

Word on the Street: “3KINDS – EAT CARNATION MUSH – 3KINDS” – 1586 Market Street

Friday, March 21st, 2014

When I was a boy, we only had 2KINDS of mush.

Ah, progress:

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Pilot Embarrassment: A Missed Approach Above SFO

Thursday, March 20th, 2014

The pilots in this Delta Connection Compass Airlines Embraer 175 or whathaveyou had some kind of issue trying to land at SFO so they gave up by climbing and circling ’round for another try:

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Which is no big deal, but it’s a kind of failure so it’s a bit embarrassing so sometimes pilots don’t follow the rules and try to force the plane down and that’s how something like Asiana 214 occurs.

It’s human nature.

MUNI Bus Ad of the Week: “Discover Doctors Convieniently [sic] Located at the Intersection of Personalized and Excellent?”

Monday, March 17th, 2014

[UPDATE: Oh, and as Reader Andrew notes, "convieniently" isn't spelled proper.]

From Diggity* Health Medical Group:

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That’s funny ’cause most doctors I know are inconveniently located at the intersection of Croesus and Mammon, am I right, GF?

Anyway, this ad’s a bit wordy for a MUNI bus, IMO.

“C-”

*Giggity

Interesting Mural for Utrecht Art Supplies, Mid-Market Area, San Francisco, USA – Joy and Rage, or Something

Monday, February 3rd, 2014

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Local Gannett Blog Promotes “Uber’s New Lower Rates” without Disclosing Its Recent Uber Partnership

Monday, January 20th, 2014

Here’s the recent Uber / The Bold Italic “partnership.*”

And here’s a post from five days ago.

Boy it sure seems that Gannett has a boner for Uber, but you make the call:

“Uber Will Deliver Kittens to Cuddle Today
Oct 29, 2013 … Uber Will Deliver Kittens to Cuddle Today Hey fellow feline lovers, it’s National Cat Day! If you have a kitty in your life, make sure to give it some …

Breaking It Down: Uber’s New Lower Rates
5 days ago … Breaking It Down: Uber’s New Lower Rates Started in 2009 by serial- entrepreneur Travis Kalanick, Uber, the little-car-service-that-could, has …

To: You, Love: Uber ($20 off for New Users)
Feb 13, 2013 … To: You, Love: Uber ($20 off for New Users) If you’ve yet to jump on the bandwagon, err town car, Uber has a special Valentine’s Day treat for …

Uber and The Bold Italic Present: Romance On-Demand – The Bold …
Feb 11, 2013 … Uber and The Bold Italic Present: Romance On-Demand Oh Valentines Day. You come but once a year and yet there are few other holidays …

On Demand Romance-Valentine’s Day Serenades Recapped – The …
Feb 18, 2013 … The Bold Italic teamed up with Uber to host Romance on Demand featuring one dozen Whole Trade roses from Whole Foods, a gift bag filled …

Update: We Has Uberkittens!
Oct 29, 2013 … Update: We Has Uberkittens! We just had the best afternoon break ever. Thanks Uber for stopping by with the Uberkittens!”

So the way the carpet-baggers at northern Virginia-based Gannett The Bold Italic should handle things is to somehow note the promotional deal, or the “partnership,” or the former or recent partnership, or whatever you want to call it.

Come on, Gannett! You can do it.

*Cf. the same search for Uber partnerships with the blog y0u’re reading right now. It has the word manslaughter in the first line – a bit of a difference.

The Bold Italic Finds a New Way to Suck: Is This Tweet an Ad for Ford? Gannett Co Inc’s Failed West Coast Operation

Tuesday, December 31st, 2013

[UPDATE: Who says nameless, faceless, S&P500 corporations never listen to the little guy? 'Cause now the unpaid(?) interns(?) at Gannett, Co. Inc are putting "sponsored" on their sponsored Tweets. Just like I asked them to, below. Excelsior! ]

Here we go:

Except it’s an ad for Ford.

(And how about, instead, calling it a _pointless_ trip to Mount Tam?)

SFist handles things differently – it would use the term “sponsored post” or something.

Why not do that instead, TBI?

Of course, if you gained a lot more readers you could pay for your expensive clubhouse with advertising but how can you do that if you trick the few readers you have with ads for Ford?

Or maybe TBI’s role is just to lose millions of dollars for the home office in VA to offset profits made from the profitable part of Gannett?

Mmmm…