Archive for the ‘advertising’ Category

Studies in Advertising: If an Ad is Effective, Then 100 Identical Copies Placed Right After It Will Be 100 Times More Effective

Thursday, June 18th, 2015

Oh, if only there were more light poles in the Parkside Fogbelt to hang ads from:

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If only…

The Latest SFMTA Bus Ads: “I BIKE TO … BURRITOS” & “WE BIKE TO … BRUNCH ON MARKET?”

Tuesday, May 26th, 2015

Here you go:

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And:

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So let’s see here. The SFMTA isn’t* allowed to endorse, say, Ed Lee for Mayor, but the San Francisco Bicycle Coalition, coincidentally, is, as so it did about four years ago and that’s what it’s done/will do again for this “cycle” and that’s kind of funny since SFGov is the SFBC’s biggest benefactor, as evidenced by its giving the SFBC hundreds of thousands of dollars* per year.

And then the SFBC spends* its mad money on SFMTA bus ads, to return the favor, or is it a payment in kind, sort of to say, thanks for endorsing the right-of-center incumbent again*, or maybe somebody else is paying for all these new ads?

Mmmmm…

And this comes at a time of falling membership (from over 12000 in aught-11*) to what, 9000-something* these days?

And what’s the point of the ads? To remind restaurant owners who’s buttering their bread?

OK fine.

*Correct me if I’m wrong here, Gentle Reader

Shadowy “SF Environment’s” [SF Dept. of the Environment, IRL] Cryptic Bus Ad: “DO YOU REALLY WANT THE CITY 7x7x7?”

Thursday, April 30th, 2015

Now I say shadowy ’cause all you see coming out of this official SF department is “SF Environment,” which I suppose the SF Dept of the Environment people think looks better than “SF Dept of the Environment?” (Compare that with the SFPUC calling itself “SF Water” and the claim from at least one of its employees/contractors that the term PUC must surely apply to the CAPUC and not the SFPUC.) Moving on…

And I say cryptic because:

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So let’s see here, instead of recycling all my crap what I actually do, apparently, is find a hole and throw it in there, and if everybody did that, then SF County would become a giant cube of garbage going all the way to the troposphere.

This sitch is what I want, and the SFDE wants me to reconsider.

I get it. It took me a while, but now I get it.

(One supposes this SFDE message goes down better than, say, a reckless SFMTA operator lecturing me about transportation safety, or Mayor Willie Brown lecturing me about lobbyist ethics…)

SFMTA MUNI Bus Stop Ad Mocks Other SFMTA MUNI Ads: “EAT24 – THE #1 WAY TO TELL HUNGER TO SHUT THE FUCK UP” – EAT24

Wednesday, April 29th, 2015

So let’s see how haha this is to you, Gentle Reader.

Here’s a typical public service ad at a SFMTA stop in the Western Addition:

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You see them at about this time of year, fine.

Comes now “Eat24,” also seen in the Western A on the same day, to say:

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OK fine, Eat24.

So haha, I guess.

Another Illegal Chalk Ad on the Streets of San Francisco? – HTC ONE – When Will Our Corporate Overlords Learn?

Friday, April 17th, 2015

We’ve been through this kind of thing before. If City Attorney Dennis Herrera discovers this, then whoo boy, there’s going to be trouble for somebody.

As captured by BloomReports today:

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A Couple of Shirtless Bros Hanging Out on Van Ness – National Register #01001179 – Put a (Hand-Painted) Bird on It, Cadillac!

Friday, April 17th, 2015

Male bonding since 1921:

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MUNI Bus Ad Rivet Comes _This Close_ to Becoming a Belly Button Stud

Friday, April 17th, 2015

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The Eurotrash Wax Center Welcomes Itself to Mervyn’s Heights with an Arresting Billboard Above Trader Joe’s Masonic

Wednesday, April 15th, 2015

You can’t miss this one:

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That reminds me, I need to get some new diving heels – you know, something strappy for summer.

Facebook Follies: Our San Francisco Department of the Environment is “SF Environment” is “Powered by Wishpond Technologies?”

Tuesday, April 7th, 2015

Work with me here – check out this Facebook page from “SF Environment – Government Organization.”

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Can you tell if this entity is part of SFGov? It’s a little hard.

Now, go down to the bottom to see a disclaimer about how FaceBook aint responsible for nothing, which is fair enough, but do you notice a typo in the first sentence? And “your information” isn’t going to SFGov, it’s actually going to “Wishpond Technologies?”

This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. You understand that you are providing your information to Wishpond Technologies and Company and not to Facebook. By participating in this promotion you agree to a complete release of Facebook from any claims. Powered by Wishpond

The bad grammar, from people who want “your information,” it generally suggests a scam, non?

So then you hop on over to the San Francisco Department of the Environment website to see it’s a .org instead of a .gov? (I mean, even SFGov.org has “gov” in there somewhere.) Are you Environment people embarased to be a gov?)

Anyway, here at the official home page is where we see that SFE is in fact “A DEPARTMENT OF THE CITY AND COUNTY OF SAN FRANCISCO.”

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So first up, who runs it? IDK. Why do we need it? IDK. What has it ever done? IDK

So, second up, I think the San Francisco Department of the Environment shouldn’t be afraid to call itself the San Francisco Department of the Environment.

And, third up, it appears that any kind of participation in this “private public partnership” beautification program, like thumbs-upping a photo, will garner you, the Gentle Reader, a sales call from Wishpond Technologies and Company, whatever that is.

So, Reader beware.

And to you all, SF Environment, I’m only just saying.

With love, from .com to .gov or gov.org or org.gov or whatever you people are calling yourselves these days.

XXXOOO