Archive for the ‘advertising’ Category
Well, Now the SFMTA / MUNI _LIKES_ the State of Israel – Of Course, SFGov Could Stop These Ads, But $$$Thursday, March 19th, 2015
Options, all kinds of options:
County Living at SUMMIT 800: The Top Seven Reasons Why Foreigners Should NOT Buy a Condo Townhouse Near ParkmercedWednesday, March 18th, 2015
What’s that, you’re not a foreigner? Well fine, you know what you’re doing, move on in.
But I’m assuming that you’re a foreigner, you know, if you’re thinking about buying at Summit 800.
1. And you know what? The people who are selling to you are assuming you’re a foreigner as well. Look at the name, look at the marketing. You’re rich and naive, that’s what they’re telling you.
2. This is a giant warning sign:
3. Yes, you’re living just inside the county line of San Francisco, but so what? This is the slogan: “City Living. No City Limits.” It took me a while to figure things out, because I didn’t see the two sentences together. What they’re saying is that you have the best of both worlds – you’re living in San Francisco, but your apartment/condo/townhouse/townhome/whatever you call it as long as you don’t call it a “house” has a lot of space and is new construction and you have room for two cars and you have a lot of things that are hard to find in SF. BUT YOU’RE NOT REALLY LIVING IN SF, not really. They’re showing you images of Shanghai, but you’d be living in Chengdu.
4. Schools. Ask about schools. OMFG.
5. Weather / Climate. Hey, how’s the weather down there?
6. Traffic. OMFG. What they call State Highway 1, I call the 19th Avenue Parking Lot. Things are a bit better if you head south, but then why live in the far south / far west of SF? Oh, just so you can say you have a place in SF? OK, if that’s what you want.
What if you gave one of these places to your kids and told them they’d only have to pay the monthly homeowner’s fees and annual property taxes, something like $2000 a month? Would your kids even want to move in? IDK. So what happened to your million-plus dollars?
The reply, from the right-of-center silver linings playbook, is saying, “I support rent control.”
Lit from a few years back:
(LL’s sort of heart London, more than the proposed alternatives, certainly.)
Of course our dominant, right-of-center political faction, in the words of the Wichita Lineman, needs her more than wants her, but that’s OK, right?
In any event, a very baller graphic.
It should be “BIG SODA, STOP TARGETING _US_,” right?
I mean, right?
And what regular kid uses a “framing” term like “BIG SODA?” (Except, you know, kids funded with money from BIG GOVERNMENT, right?)
I mean, throw me a bone here, people!
It’s like saying, BIG SODA, EMPOWER ME. It’s weak weak weak is what I’m saying.
I’ll expect to see this edit on the road in two weeks.
Make It So.