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Archive for the ‘advertising’ Category
Marc Benioff’s DREAMFORCE 2015 Starts Off on the Wrong Foot: Illegal Ads from “Bluewolf” Mar Sidewalks of SoMAMonday, September 14th, 2015
[UPDATE: This webpage (“Dreamforce Swag”) was just pulled by “Bluewolf.” Here’s what it used to look like:
So that takes care of that.
So, no you didn’t have permits, right, Bluewolf people? Or if you do, then share the info – it sure would interesting to see that. Thank you, drive through. END OF UPDATES]
Via KatieOnViolin, you can’t do this:
Oh, what’s that, it’s only temporary? Well, that’s what they all say.
And there’s this:
“Citizens can obtain permits for sidewalk stencils, but there is no legal means for a company to advertise using sidewalk stencils, Gordon said. Still, many companies throughout the years have created guerrilla marketing campaigns on city sidewalks, including Zynga and IBM.”
What you bluewolfers ought to do, you know, wikiwiki, is come on downstairs, buy some brushes at a CVS, and then start scrubbing…
Whoops: Horrible JCDecaux Company Markets 17-Foot-Tall Advertisement Kiosks as “Oversized Landmarks” that “Tower Over” UsMonday, August 10th, 2015
Here’s the sitch – Frisco locked itself into a 20-year deal with that fucking JCDecaux (JEE-SEE-DE-KOO, mon amie) company, so now we’re stuck with 100-something of these 17 foot tall kioskses
(Hey, that’s what you need more in your life, Gentle Reader – more booze, hurray! Catchphrase: Booze – it’s what’s for dinner.)
(Note now-useless and obsolete newspaper sidewalk sales feature. Also note that this sidewalk monster is labeled as “street furniture,” as if that’s a good thing. Also note cheesy gold-toned metal accents - tres chic, non?)
Of course we’ve been down this road before, Gentil Lecteur, but I wanted to attract your eyes to this – here’s how JCD markets SF’s public property:
Overview: In San Francisco, our 113 advertising kiosks cannot be missed. These elegant, 24-hour backlit, 17-foot kiosks tower over the city’s most populated streets, providing advertisers with oversized landmarks to showcase their messages. Our kiosks are the most striking outdoor media platforms to reach pedestrians and vehicular traffic in the Bay Area.
Each kiosk has two ad panels. The panels are divided into pre-set networks, each with equal exposure to top locations.
Kiosks are located throughout the heart of San Francisco’s high-density business, entertainment, and shopping districts including Union Square, the Financial District and Fisherman’s Wharf…”
So help me out here. If we have OVERSIZED LANDMARKS, you know, some “STREET FURNITURE” what TOWER OVER us, you know, what CANNOT BE MISSED so that some rich Euros straight outta, and I’m srsly, fucking Neuilly-sur-Seine, France can make some more Euros, then I ask you, “Is This A Good Thing?”
Just asking, Jean-Charles.
Of what possible use is this ad and others like it, like on the sides of buses? Yahoo awareness? Or, “Yahoo? What a silly name! What’s that? I’m intrigued.” Or something like, “Oh, Yahoo – I’ve been meaning to get me some of that.”
Yahoo would get more bang for its buck by simply paying off the SFMTA directly, without having to go through advertising middlemen.
And, of course, our local Corporate Shuttle Bus trial continues, with or without sanction from Sacramento…
Anyway, this is How We Live, in 2015.
Here you go:
So let’s see here. The SFMTA isn’t* allowed to endorse, say, Ed Lee for Mayor, but the San Francisco Bicycle Coalition, coincidentally, is, as so it did about four years ago and that’s what it’s done/will do again for this “cycle” and that’s kind of funny since SFGov is the SFBC’s biggest benefactor, as evidenced by its giving the SFBC hundreds of thousands of dollars* per year.
And then the SFBC spends* its mad money on SFMTA bus ads, to return the favor, or is it a payment in kind, sort of to say, thanks for endorsing the right-of-center incumbent again*, or maybe somebody else is paying for all these new ads?
And this comes at a time of falling membership (from over 12000 in aught-11*) to what, 9000-something* these days?
And what’s the point of the ads? To remind restaurant owners who’s buttering their bread?
*Correct me if I’m wrong here, Gentle Reader
Shadowy “SF Environment’s” [SF Dept. of the Environment, IRL] Cryptic Bus Ad: “DO YOU REALLY WANT THE CITY 7x7x7?”Thursday, April 30th, 2015
Now I say shadowy ’cause all you see coming out of this official SF department is “SF Environment,” which I suppose the SF Dept of the Environment people think looks better than “SF Dept of the Environment?” (Compare that with the SFPUC calling itself “SF Water” and the claim from at least one of its employees/contractors that the term PUC must surely apply to the CAPUC and not the SFPUC.) Moving on…
And I say cryptic because:
So let’s see here, instead of recycling all my crap what I actually do, apparently, is find a hole and throw it in there, and if everybody did that, then SF County would become a giant cube of garbage going all the way to the troposphere.
This sitch is what I want, and the SFDE wants me to reconsider.
I get it. It took me a while, but now I get it.
(One supposes this SFDE message goes down better than, say, a reckless SFMTA operator lecturing me about transportation safety, or Mayor Willie Brown lecturing me about lobbyist ethics…)