Archive for the ‘advertising’ Category

Nonsensical Billboard Message of the Day: “It Takes The Hood To Save The Hood”

Tuesday, October 28th, 2014

So therefore what, is the message “Give Us More Money?”

Sure seems that way:

7J7C8775 copy

My Small Beef with Nike’s Very Expensive, Very Stylized San Francisco Photo Shoot from Summer 2014

Friday, October 17th, 2014

Now when I say stylized I mean non-naturalistic, ala Soviet Realism or some old propaganda poster series.

But instead of selling The Revolution, Comrade, we’re selling shoes (and the Nike Lifestyle) to women.

Man, I can just see the crew coming up from Los Angeles* County, scouting out the locations, hiring the fitness models (not just models, fitness models, who don’t look very 415 at all), checking the weather forecast and then heading out all over the City, and then it’s clickety clickety at 11 frames per second on a full-frame SLR camera* (Canon or Nikon, one or the other) after telling the fitness bunnies to hop ever higher, and to pose this way and that way until it’s time for post, when some other crew picks out the “perfect shot” out of thousands and thousands and then we end up with this series of “aspirational” shots.

Who runs like this? Not anyone IRL

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Who runs like this? Not anyone IRL

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I can see Photoshop being pushed to its limits here, not that it’s bad or anything. The model on the right almost looks like a cartoon, almost like a female Jumpman

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Does Nike really “run” SF? Mmmm… I’m thinking these shots are from some other photo shoot. Very stylized, nevertheless:

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Who runs like this? Not anyone IRL

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More of the same

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N’sync! Did somebody have a clapper metronome to keep all the models in sync?

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What’s this?

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Don’t real people look straight ahead or down when they’re jogging? Yep, but not in the Nike Motherland, Comrade. We’re Looking Forward, Towards The Future!

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Very SF, but not a real runner

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Very SF, but not a real runner

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Not SF

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And here we go again, in triangle formation, to fulfill some dude‘s vision

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IDK, perhaps this aspirational fantasyland looks great Down South en LA or Up North in Oregon, but it looks a bit funny, stylized, over the top to somebody from the 415.

Why not use real women from San Francisco next time, Nike?

*One assumes. Prove me wrong!

“So Best Place To Live” – PARKMERCED Battles the NEMA “New Market” Building for Stupid Marketing Catch Phrases

Thursday, July 31st, 2014

IMO, Parkmerced’s #sobestplacetolive rivals NEMA’s nonsensical “AMENITIES, NOT ENEMIES” slogan.

NEMA has many more catchphrases, so Parkmerced will have to do a lot of work to catch up: 

Click to expand

All right, #sobesthaveagoodday.

That Geico Banner Dropped on Fremont – Was That from “Ad-Viation,” the Outfit That Dropped a Banner on SoMA Last Year?

Friday, July 25th, 2014

All right, work with me here, people – this one’s going to take a while to pay off and my theory may be incorrect, but anyway.

Here’s a post from earlier this year:

Hey Look, That Plane That Caused a Blackout in SoMA Last Year is Back in Business – The Dangers of Towed Banner Ads

“Well, here it is, a rare 1947 Sintson 108-2 over Golden Gate Park towing a banner, so that means it’s the very aircraft that dropped a different banner on SoMA last year, causing a blackout.

Ah memories:

“The aircraft, a Stinson 108, operating as a banner tow, experienced a release of the banner for reasons unknown. The banner displaying “$8.99 HAIRCUT SALE ENDS TODAY…” fell onto power lines at Fifth & Brannan Streets in San Francisco, California, causing a brief interruption of local power.  Note: Ad-Viation has registered two Stinson 108′s, N331C and N6053M, possibly out of Hayward Executive – KHWD.”

Well let’s hope this doesn’t happen again….”

And this was the feedback I got from “Ad-Viation Inc” of San Ramon just a month ago:

Ad-viation says:
June 25, 2014 at 6:39 pm

The pilot that was towing the banner that cased the power out SoMA had over 10,000 of flight time & 7,000 plus hours of banner time without accident or incident. The banner release was do to what the pilot reported as the most sever wind shear he had ever encountered. The system that is designed to release the banner in the event that it is caught on something that could bring the plane down was activated by the wind shear. Wind shear has downed more that just “$8.99 HAIRCUT SALE ENDS TODAY…” Let’s be thankful it was not another DC 10.”

Now this is what just occurred down in Fremont a week ago per Hamed Aleaziz of SFGate.com / The San Francisco Chronicle:

Geico banner plunges from sky onto Fremont home

And here’s a Fremont Fire Department selfie to prove it: 

Now here’s what I saw just yesterday down in San Mateo County – it’s a Stinson / Piper 108 / Voyager towing a different GEICO banner:

So now I’m thinking, gee, is this the same outfit what dropped a banner on power lines in San Francisco last year dropping a different banner on power lines in Fremont this year?  

Isn’t it ironic, don’tcha think? I mean it’s like rain on your wedding day/ It’s a free ride when you’ve already paid.

So I don’t know. I don’t have a pilot name or an N-number to go on, so I don’t know who dropped that banner on Fremont and I don’t know if somebody / the bay area / PG&E / FAA / NTSB has an advertising-banners-keep-dropping-on-our-power-lines problem…

Word From The Valley: NIOXIN’s the One!

Thursday, July 24th, 2014

As seen from the 101:

Reminded me of this.

An Effective Billboard from USF: “UNIVERSITY OF THE BEST CITY EVER”

Thursday, June 26th, 2014

Quite arresting, non?

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Oh Ho! Move Over Jeff Adachi, There’s a New PUBLIC DEFENDER in Town – Here’s the University of California’s New Ad Campaign

Monday, June 23rd, 2014

Arresting:

Here’s the pitch from this new SFMTA MUNI DPT bus stop ad campaign:

In short, UC kicks ass.

That stupid logo proposal is still being defended for what reason I don’t know, but Life Goes On at the UC.

Found Object: Crass Marketing from David Clay Jewelers – From the “Condescending and a Little Douchebaggy Campaign” of 2012

Wednesday, June 11th, 2014

“DOES YOUR DAUGHTER HAVE A BETTER DIAMOND THAN YOUR WIFE?”

At least that’s what I think this ad is asking:

Click to expand

Ah, memories.

Monarch the Bear Has Had Enough of California: Famous Grizzly Shown Exiting State Flag for Greener Pastures

Tuesday, June 3rd, 2014

From the official State of California Energy Upgrade California roadshow:

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I’m srsly, they’ve got a whole Have You Seen The Bear thing going on these days

Monarch was last seen boarding a Greyhound bus headed to Dallas, Texas.

Who approved this California-backed marketing campaign? Was it Lou Avery?

Hey Look, That Plane That Caused a Blackout in SoMA Last Year is Back in Business – The Dangers of Towed Banner Ads

Thursday, May 8th, 2014

Well, here it is, a rare 1947 Sintson 108-2 over Golden Gate Park towing a banner, so that means it’s the very aircraft that dropped a different banner on SoMA last year, causing a blackout.

Ah memories:

“The aircraft, a Stinson 108, operating as a banner tow, experienced a release of the banner for reasons unknown. The banner displaying “$8.99 HAIRCUT SALE ENDS TODAY…” fell onto power lines at Fifth & Brannan Streets in San Francisco, California, causing a brief interruption of local power.  Note: Ad-Viation has registered two Stinson 108′s, N331C and N6053M, possibly out of Hayward Executive – KHWD.”

Well let’s hope this doesn’t happen again….