The real cost of renaming SFO for Harvey Milk would be the losing the equity of the highly-recognized SFO “brand.”
What’s it worth? IDK, but it’s on a par with the annual budget of the City and County of San Francisco.
Check out the effort those crazy kids down in Millbrae make in order to curate SFO’s brand identity. To wit:
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Like, go around the world and show people the letters SFO and they’ll tell you what it means.
SFO is a “world-class” IATA code, right up there with LAX and JFK, right?
Also, what if we kick-off an SFO renaming campaign for Harvey and the process gets hijacked by San Francisco Shadow Mayor Willie L Brown Jr.?
You know he wants something like that, right?
PS: Oh, and what would the new IATA code be? MLK? Well, that code is already taken, by someplace in Montana. And also, well, MLK, just don’t go there, girlfriend. If you wanted to say something like “SFO, An International Airport from Harvey Milk” or something like that, the damage would be lessened.