Archive for the ‘fashion’ Category

Painful Press Release of the Week: “SF-Made Amour Vert Stays Close To Home For Its First Retail Store” – $130 T-Shirts?

Monday, June 30th, 2014

[UPDATE: Oh, what I meant to say was:

Local womenswear brand Amour Vert is a favorite for its combination of California cool with French chic—all with a major eco-conscious stamp of sustainability.”

OK fine!]

Here you go, here’s your new T, straight outta “up-and-coming” Hayes Valley:

You see, it’s made out of rayon. Check it.

Here’s your release:

“San Francisco-Made Amour Vert Stays Close To Home For Its First Retail Store

SAN FRANCISCO, June 20, 2014 /PRNewswire/ — Contemporary eco-fashion brand, Amour Vert is happy to announce the opening of its first retail store in its home city of San Francisco. With all garments made and designed within a 20 mile radius, the store is the latest addition to the up and coming Hayes Valley neighborhood.

Amour Vert’s retail space reflects their commitment to sustainability. The environmentally conscious store features ecological ingredients and co-founders, Christoph Frehsee and Linda Balti employed local contractors and local interior design stores to bring the eco-forward store to life. Bringing the environment indoors, a focal point of the store will be a living wall, which the brand is installing with the help of San Francisco native, model and philanthropist, Lily Kwong. The wall will serve as a nod to “green love” – the English translation of the brand’s French name.

About Amour Vert

Based on the principal that women shouldn’t have to sacrifice style for sustainability, Amour Vert proves that it is possible to be both fashionable and environmentally responsible. Using the highest quality organic and sustainable fabrics, Amour Vert, offers style and fashion as well as one of the softest t-shirts in the world. Taking its commitment to the environment seriously, the company developed its T(r)EE program, in partnership with American Forests®, planting a tree in America for every purchase of an Amour Vert t-shirt. Based in San Francisco, Amour Vert’s products are all hand made in California.”

I’ll tell you, I don’t know how our Austrian “neighbors” make fancy “eco-forward” rayon, but here’s how you make regular rayon. Enjoy:

  • Cellulose: Production begins with processed cellulose
  • Immersion: The cellulose is dissolved in caustic soda: (C6H10O5)n + nNaOH → (C6H9O4ONa)n + nH2O
  • Pressing: The solution is then pressed between rollers to remove excess liquid
  • White Crumb: The pressed sheets are crumbled or shredded to produce what is known as “white crumb”
  • Aging: The “white crumb” is aged through exposure to oxygen
  • Xanthation: The aged “white crumb” is mixed with carbon disulfide in a process known as Xanthation, the aged alkali cellulose crumbs are placed in vats and are allowed to react with carbon disulfide under controlled temperature (20 to 30 °C) to form cellulose xanthate: (C6H9O4ONa)n + nCS2 → (C6H9O4O-SC-SNa)n
  • Yellow Crumb: Xanthation changes the chemical makeup of the cellulose mixture and the resulting product is now called “yellow crumb”
  • Viscose: The “yellow crumb” is dissolved in a caustic solution to form viscose
  • Ripening: The viscose is set to stand for a period of time, allowing it to ripen: (C6H9O4O-SC-SNa)n + nH2O → (C6H10O5)n + nCS2 + nNaOH
  • Filtering: After ripening, the viscose is filtered to remove any undissolved particles
  • Degassing: Any bubbles of air are pressed from the viscose in a degassing process
  • Extruding: The viscose solution is extruded through a spinneret, which resembles a shower head with many small holes
  • Acid Bath: As the viscose exits the spinneret, it lands in a bath of sulfuric acid, resulting in the formation of rayon filaments: (C6H9O4O-SC-SNa)n + ½nH2SO4 → (C6H10O5)n + nCS2 + ½nNa2SO4

Cruel Shoes, Golden Gate Park

Monday, June 16th, 2014

From an unsanctioned photo shoot in Golden Gate Park.

Ouch:

Click to be cruel

Fashion has a price, it would appear…

Fashion Update: Zebra-Striped Platform Shoe Thingees for Spring – My Cousin Vinnie in the 415

Tuesday, April 29th, 2014

Support for UKRAINE Expressed in the Lower Haight – Will These Yellow Short Shorts Stop Russia?

Tuesday, April 22nd, 2014

Click to expand

Getting Your Nails Done in a Pink Airstream Trailer

Friday, February 28th, 2014

It goes a little bit like this:

My stars, it’s soooo pink!

What San Francisco 49ers Fever Looked Like on the Race to the Super Bowl – Great Photo from the Civic Center Blog

Thursday, January 30th, 2014

This shot from Michael Strickland almost looks as if it were staged, but it wasn’t:

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See you next year, same time, same place!

Until then, enjoy this folk art now installed on Geary in the Inner Richmond District:

OMG, Something New in Shoes! Presenting the Adidas SpringBlade – Just $180 per Pair – Very Springy!

Friday, January 17th, 2014

Man, these crazy caterpillar shoes are going to turn things around for me. They’re 100% pure energy!

Some people call it a Sling Blade. I call it a Kaiser Blade:

Click to expand

But I’m going to need to do a Kickstarter to raise the fundage prolly.

(Ooh, size 11 BTW, if you’re going to take the initiative on this.)

I’m a driver/ I’m a winner/ Things are going to change/ I can feel it.

Why Choose the Haight Ashbury Post Office, 94117? It’s HIPPER, Officially – Concrete and Clay and General Decay

Friday, December 20th, 2013

I think the Feds have instituted an arrested decay policy on this joint:

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First Came the American Apparel, Then Came the Art Students – How Dolled Up Do You Have To Be To Shop on Haight These Days?

Friday, December 20th, 2013

Answer: This dolled up:

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FIDM canvas tote bag – if you have to ask you can’t afford it.

And BTW, that acronym stands for Fashion Institute of Design & Merchandising. 55 Stockton, across the street from the Ferrari Store and cheek-by-jowl with the Union Square Apple Sto. Tres chic!

Oh well, enjoy ART SCHOOL!

(Too bad nothing rhymes with FIDM.)

“Pay me, Baby
CCACS-C-A-D
Thats SCAD its really rad

Whats really rad, who’s really your dad
R-I-S-D, thats RISD

Toss the Frisbee, Cooper Union
Thats what I’m doin’, thats what I’m doin’
Toss the Frisbee, Cooper Union
Thats what I’m doin’, thats what I’m doin’

PrattSVA
Fozzie wakka wakka like lady esé
Pratt, Pratt, SVA
Fozzie wakka wakka like lady esé”

Strut: Masonic

Friday, December 6th, 2013

A modern-day warrior 
Mean mean stride, 
Today’s Tom Sawyer 
Mean mean pride.

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No, her mind is not for rent 
To any god or government. 
Always hopeful, yet discontent, 
She knows changes aren’t permanent, 
But change is. 

Exit the warrior, 
Today’s Tom Sawyer, 
She gets high on you, 
And the energy you trade, 
She gets right on to the friction of the day