Well here’s the come-on for the new AVA Building
“Win A Brand New Apartment in Mid-Market: This post is brought to you by AVA 55 Ninth. AVA 55 Ninth, … http://bit.ly/1bRsg0U ”
And here’s a screenshot of SFist – man, that’s a lot of advertisin’:
Click to expand
So, the reason why AVA won’t get mocked is that it’s not spending its marketing money as absurdly as it’s nearby competitor, NeMa.
(In short, NeMa, you crazy!)
Of course, you won’t actually be “winning” a “brand-new apartment,” but you’ll get to stay there for a year, assuming you can work out the tax implications.*
So you’re not winning an apartment per se, or a 20 year lease per se, or a life estate, per se.
But this contest could be interesting to a San Francisco newcomer.
I’ll note that this ad is clearly labeled as an ad. I’ll further note the the Gannett Co Inc’s west coast blog The Bold Italic, differs in this regard.
The Gannett blog would do different things with the money given by the property developer. Maybe form a “partnership,” something corrupt like that.
So that’s Why AVA Won’t Get Mocked the Way the NeMA Building Gets Mocked and Why SFist is Much Better Than “The Bold Italic”
*Frankly, “winning” this deal would have zero appeal to me, as it would the typical San Francisco renter. Perhaps you could work out a deal to “take the cash” as they say in the sweeps biz.