Of what possible use is this ad and others like it, like on the sides of buses? Yahoo awareness? Or, “Yahoo? What a silly name! What’s that? I’m intrigued.” Or something like, “Oh, Yahoo – I’ve been meaning to get me some of that.”
Yahoo would get more bang for its buck by simply paying off the SFMTA directly, without having to go through advertising middlemen.
And, of course, our local Corporate Shuttle Bus trial continues, with or without sanction from Sacramento…
Anyway, this is How We Live, in 2015.