Mapping out the bolts in your MUNI bus ad isn’t easy
Posts Tagged ‘ad’
Nyan Cat, meet Nyan Unicorn, getting a boost from the 38L Geary Limited:
Man, that horse looks baked, man.
The preferred word these days is “collision.” Or maybe crash. But collision is #1. So much so that you can read the word four times in three sentences when some reporters report on traffic accidents:
Now let’s hear from a junior SFMTA spokesperson (Total Cost Of Employment = five figures per month) on the topic of traffic accidents:
“When describing traffic collisions, most of us have grown up using the word “accident.” But traffic “accidents” are preventable, which is why we at the SFMTA refer to them as collisions or crashes.”
Let’s see here, if you crash into something, either you did it on purpose or it was an accident, right? Preventability doesn’t enter into the equation. At all. And if we’re searching for a term for a preventable accident, why not use “preventable accident?”
The words we use can have a powerful influence on the way we view traffic injuries, and calling them “accidents” implies that nothing can be done to stop them.
I’ll disagree again here. Calling an accident an accident does not in any way imply that that nothing can be done to stop them. In fact, studying accidents, like “airplane accidents” for instance, is a really excellent way to determine who was at fault and what can be done differently in future.
Ah yes, yet another ad campaign from/for America’s Slowest Big-City Transit Agency, the MUNI. So this fare inspector is vouching for his partner – it’s kind of a Starsky and Hutch thing I figure.
Anyway, we’re getting down to basics here, identifying SFMTA employees as actual people, as opposed to them being monsters or whathaveyou.
And here’s the kicker – the disclaimer on the lower right states that this ad campaign what promotes the SFMTA and what’s from the SFMTA does not necessarily reflect the views of the SFMTA. Click to expand Gentle Reader. You’ll see.
But where you’re going to live and how you’re going to get to the airport every day, well, that’s up to you. The pay seems pretty low for the pricy Bay Area
Frank ran into some trouble back in the 1980’s but I’ve never had any issues with him, after hundreds of encounters at area events over the decades.
If I had to guess, SHEPARD is for astronaut Alan Shepard and AIRCRAFT CARRIERS is a reference to the Russian-built Admiral Kuznetsov / Varyag / Liaoning and the like. I mean they’re sort of like aircraft carriers:
Expensify is paying the bills these days:
This guy from Quiznos sandwiches cut an ad deal with Frank a long time ago, and that put then-unknown Quiznos on the map, or so the story goes.
Leaving you with this – here he is from a decade back at the final Castro Halloween, when he encountered some dude dressed as Frank Chu. (And later that night, a kid from the projects shot nine people on Market near Noe and that was the end of Halloween in the Castro.)
This has been Frank Chu and His Signs, December 2016.