Posts Tagged ‘adress’

Yelp Throws Down: Starts Up a Shame Campaign Against Businesses That Pay For Positive Reviews

Thursday, October 18th, 2012

So basically Yelp is now announcing a new shame campaign against businesses what break the rules to get an inflated Yelp rating.

(I’ll tell you, I’ve never seen footnotes in a press release before, but that’s how area Yelp flack Stephanie Ichinose rolls, I guess)

Check it:

“Yelp Rolls Out Consumer Alerts to Educate and Inform Consumers

SAN FRANCISCO, Oct. 18, 2012  – Yelp Inc. (NYSE: YELP), the company that connects people with great local businesses, announced today that it will be taking additional steps to protect consumers from biased reviews. The company will place a consumer alert message on a business’s profile page when it determines that there have been significant efforts to purchase fake reviews to mislead consumers.

“Yelp has become so influential in the consumer decision making process that some businesses will go to extreme lengths to bolster their reviews,” said Eric Singley, vice president of consumer products and mobile, Yelp. “While our filter already does a great job of highlighting the most useful content, we think consumers have a right to know when someone is going to great lengths to mislead them.”

The consumer alert will call attention to attempts to purchase reviews for a business profiled on Yelp. When consumers click on the alert, we will show them screenshots exposing the effort to mislead our users.

The alert will be removed from the business’s Yelp page after 90 days, unless evidence of ongoing efforts is discovered, which may renew the warning period. Initially, nine businesses will have the consumer alert message posted on their profile page, but the company will be posting alerts like these on an ongoing basis as warranted.

Beyond alerting consumers to attempts to purchase reviews, the next step in Yelp’s Consumer Alert program will be to let consumers know if a business has had a large number of reviews submitted from the same Internet Protocol (IP) address, which can be a helpful indicator that they lack authenticity. While the review filter already takes this type of information into account, we believe that consumers also have a right to know if this activity is going on.

Consumer trust is essential to the utility of a user-generated review service. Since early 2005, Yelp has taken an aggressive stance to protect the quality of the content on its site, namely in the form of its review filter which aims to highlight reviews that are helpful and reliable. This automated program is applied continually and equally to all reviews submitted to Yelp. Reviews that have been flagged by the filter can be viewed by users if desired. Yelp has become a trusted source for more than 78 million monthly visitors in large part because of this focused quality-over-quantity approach.

An independent Businessweek(i) report confirmed the success of Yelp’s efforts to protect consumers. The article details the efforts of a Texan business owner who purchased 200 online reviews in an attempt to artificially bolster his business’s online reputation. The report found that Yelp’s review filter returned “impressive results” catching every purchased review, while the shill reviews remained up on seven other review sites.

Academic studies from Harvard Business School(ii )and UC Berkeley(iii), have demonstrated the impact a business’s Yelp reviews can have on its success. These findings indicate a strong incentive for some businesses to try to game the system, and explain why Yelp must continue to innovate in the steps it takes to protect consumers.

Yelp exists to help consumers find and support local businesses. In its ongoing efforts to help local business owners make the most of their presence on Yelp, the company has built a robust online resource (biz.yelp.com) and offers regular workshops for business owners, both via webinars and locally in more than a dozen cities across the US.

About Yelp

Yelp Inc. connects people with great local businesses. Yelp was founded in San Francisco in July 2004. Since then, Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, Spain, Italy, Switzerland, Belgium, Australia, Sweden Denmark, Norway, Finland, Singapore and Poland. Yelp had a monthly average of approximately 78 million unique visitors in Q2 2012(iv). By the end of the same quarter, Yelpers had written more than 30 million rich, local reviews, making Yelp the leading local guide for everything from boutiques and mechanics to restaurants and dentists. Yelp’s mobile applications were used on approximately 7.2 million unique mobile devices on a monthly average basis during Q2 2012. For more information please email press@yelp.com.

(i) Source: BusinessWeek “A Lie Detector Test for Online Reviewers”, Karen Weise (September 29, 2011)

(ii) Source: Harvard Business School, Michael Luca (October 2011)

(iii) Source: The Economic Journal, Michael Anderson and Jeremy Magruder (March 2012)

(iv) Source: Google Analytics”

I’ll tell you, shame works. Just look what my local bodega did to me after I passed a whole bunch of bad checks, you know, to get delicious Flamin’ Hot Cheetos and the occasional Cheetos Natural Puffs White Cheddar. They posted them for tout le monde to see:

Via Big Rye

All the shame is making me consider not defrauding area business, you know, someday.

Anyway, Yelp is disciplining a total of nine bidnesses in all of Yelp-land, for sdtarters anyway.

Is that enough to stop Yelp Fraud?

Bill Clinton Speaks to UC Berkeley Students About Global Citizenship on February 24th

Wednesday, February 17th, 2010

If you’re a student or faculty member at U.C. Berkeley, then you’re invited to see Bill Clinton on February 24th, 2010. The subject will be:

Global Citizenship: Turning Good Intentions into Positive Action

Admission is free for students, but faculty and staff will have to fork over $45 each. (Can you believe it? It would be cheaper for them to spend a night at Gump Station in the South Pacific.) 

The rush for free tickets starts at 7:00 AM, February 18th, 2010. See you there!

Sadly, despite the words of touchy, touchy CityBright Zennie62, students, faculty and/or staff won’t be able to help you, a non-UC Berkelian, get a seat. Actually, it will be tough for the students themselves to get a ticket online.  

But if you do get in, don’t be surprised if Bill shows up late, just like the last time he came to the bay area to do a big public address. Bill was late late late. Even the Mayor of San Francisco was reduced to gesticulations after being repeatedly lied to by Bill’s people about Bill’s arrival time back in 2006. Gavin’s coping strategy was to keep pointing at his watch to note the lateness of the hour. Like this:

Oh, here’s Bill:

Dalai Lama

The Blum Center for Developing Economies, University of California, Berkeley is pleased to announce that President Bill Clinton will speak to UC Berkeley students, staff, and faculty about Global Citizenship: Turning Good Intentions into Positive Action at 3:30 p.m. February 24 at UC Berkeley’s Zellerbach Auditorium. Doors will open at 3 p.m.

Tickets for this event can be obtained online only.

Student tickets | Staff and faculty tickets

UC Berkeley students:

Tickets to the February 24 talk

  • UC Berkeley student tickets, which are free, can be ordered online starting at 7 a.m. February 18 up until midnight. This event is not open to the general public. Limit of one ticket per person.
  • Tickets that are not sold from the faculty/staff inventory will be available to UC Berkeley students for free beginning at noon on February 20.  (Please check back at that time to determine if additional tickets are available.)
  • To order a ticket, go to http://cal.berkeley.edu/President-Bill-Clinton-Lecture where you will be asked to enter your CalNet ID and password before being directed to the ticket site. This site will be activated at 7 a.m. February 18.
  • No phone or in person sales.
  • A Cal Student ID will be required at the door on the day of the event.
  • We expect high demand for this event; please be patient with the website and do not use your browser’s back button during the ordering process.
  • Tickets must be picked up at the Zellerbach Hall Will Call window at Zellerbach Auditorium on February 23 from noon until 5:30 p.m. or on February 24 from 10 a.m. until 1 p.m. When picking up tickets, all guests will be asked to present their Cal Student ID. 
  • PLEASE NOTE:  You risk forfeiture of your ticket, if you do not pick it up by 1 p.m. on Wednesday, February 24, 2010. 

Persons or orders that violate the limit of one ticket per person will be canceled without notice. No name changes, exchanges, cancellations, or refunds permitted. Tickets are non-transferable and seating assignment will be random.  Tickets should be treated like cash; they are not replaceable if lost, stolen, damaged, or otherwise rendered unreadable. Ticket re-sale is strictly prohibited.

  •           ADA accommodations must be requested at the time of purchase. Sign language interpreters will be present.
  • All patrons subject to search and magnetic screening prior to entry. There will be no bags, backpacks, signs, banners, cameras, recording devices, food nor beverages permitted. The organizers reserve the right to prohibit any item not explicitly mentioned in this list.

Ever more deets, after the jump.

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