Posts Tagged ‘advertising’

The End of an Era: 2014 is the Last Time Any Airline Will Boast of Its Boeing 747 Jumbo Jets – Air China’s 747-8

Wednesday, November 26th, 2014

I was surprised to see this ad:

Air_China copy

Here’s how things looked back in 1968:

747 copy

And here’s how things looked back in 2008 for Boeing’s jumbo jet competition, the Airbus A380.

Where’s our jumbo jet scorecard?

Boeing 747 1st Generation = SUCCESS! Unquestionably, but now obsolete

Boeing 747 2nd Generation = SUCCESS! Unquestionably, but pretty much obsolete

Airbus A380 1st Generation = FAILURE! Pretty much. A big money pit for Airbus

Boeing 747 3rd Generation = FAILURE! Approaching obsolescence faster than expected 

See a pattern here?

The Q! – How Any Monkey Can Use Photoshop on This Shot of San Quentin – The Miracle of the Healing Brush Tool

Wednesday, October 29th, 2014

I’ll tell you, I know every street, alley and pathway of northern San Francisco and southern Marin, you know, like the back me hand, Matey. But this part of Marin, near San Quentin Prison, I don’t know that well, so I figured I’d take a shot and then later on ID those peaks on the ridge and also that massive-looking apartment-looking building on the right there. (Or is it a hospital? IDK, maybe. I think I’ve been there, actually. It sure is tall for Marin County…)

Anywho, here’s the shot – note those light poles with direct sunlight on them.

7J7C8790 copy

I’ll bet the Spot Healing Brush Tool could clear things up in a jiffy. You just drag your mouse over the stuff you want gone and poof, it’s gone. Photoshop simply guesses at what it thinks is there IRL. It’s like magic, no skillz required:

7J7C8790a copy

Is this acceptable? Well, sure. It depends on what you’re using a shot for. I don’t think this thing would fly with the San Francisco Chronicle, but for an ad or something, sure.

Just don’t release two versions of the same shot, ala Kent State, and you should be fine.

Probably.

Oh Ho! Move Over Jeff Adachi, There’s a New PUBLIC DEFENDER in Town – Here’s the University of California’s New Ad Campaign

Monday, June 23rd, 2014

Arresting:

Here’s the pitch from this new SFMTA MUNI DPT bus stop ad campaign:

In short, UC kicks ass.

That stupid logo proposal is still being defended for what reason I don’t know, but Life Goes On at the UC.

Advertising Your Business by Making Your Handbills Look Like Parking Tickets and Then Putting them on Car Windshields

Thursday, June 12th, 2014

Right under the windshield wipers, thusly – as seen on Fell Street:

Click to expand

This is an oldie but a goodie, a time-honored technique.

I cry foul.

Found Object: Crass Marketing from David Clay Jewelers – From the “Condescending and a Little Douchebaggy Campaign” of 2012

Wednesday, June 11th, 2014

“DOES YOUR DAUGHTER HAVE A BETTER DIAMOND THAN YOUR WIFE?”

At least that’s what I think this ad is asking:

Click to expand

Ah, memories.

What, Somebody’s _Starting_ a Newspaper in San Francisco? Presenting Issue One of “HATCH Beat” from Liz Fedak of Illinois

Saturday, May 17th, 2014

Well, here it is, an actual real 8-page newspaper “serving Cole Valley, Alamo Square, Hayes Valley and the Haights” – it’s the brand-new HAtCHBeat, Issue One*

Now meet Liz Fedak, Publisher.

Somebody who tried something like this a little while back was Eve Batey. Her online-only effort didn’t work out.

And speaking of online-only, Hoodline (mostly covering “Divisadero, Hayes Valley, Lower Haight, Upper Haight,” mostly) comes to mind as there’s a lot of overlap there. Liz has carved out an area that we can call District 5 Less The Inner Sunset.

Who’s taken notice already? How about D5 Supervisor London Breed** with her City Hall column and SFPD Park Station Captain Gregory Corrales with his Police Beat? 

And add to that an alphabet soup of SFGov departments, including advertisers with big ads such as the Department of Elections and the SF Public Library.

Check it out if you can. You’ll see a bit about Jimmy’s Old Car Picnic (1988-2013) that takes a decidedly anti-RPD position.

That was the wind-up, now here’s the pitch:

Do you have interest in writing, photography or videography? Whether you have experience or not, send an email to editor@hatchbeat.com to get involved.”

Leaving you with the categories to be covered:

Business + Money — HATCH Beat
Parenting — HATCH Beat
Profiles — HATCH Beat
Community — HATCH Beat
Calendar — HATCH Beat
Pets — HATCH Beat
Food + Drink — HATCH Beat
Police Blotter — HATCH Beat
Entertainment — HATCH Beat

I’ll tell you, I was startled to see this small newspaper – it just cruised in under the radar and onto my stoop.

 Bon courage, HAtCHBeat!

*AFAIK

**The 2014 London Breed. A bit more sedate than the Fuck Willie Brown-era London Breed of 2012-2013.

Isn’t This Kind of Chalk-On-The-Sidewalk Ad Seen on Haight Street Illegal in San Francisco? The Answer Will Amaze You!

Monday, April 21st, 2014

Or rather, the answer will amaze the owner of this cafe in the Upper Haight area.

That’s ’cause, yes, this kind of thing isn’t permitted in the City & County.

Click to expand

Just Look at All These, These _Animals_ on This MUNI Bus

Thursday, April 10th, 2014

Some feel it’s “undignified” for the SFMTA MUNI DPT SFBC to “wrap” municipal buses this way:

Click to expand

Not I, but some people.

“Diabetes on Wheels!” – Supervisor Eric Mar’s Name for the Coca-Cola Float at 2014 Chinese New Year Parade

Thursday, February 27th, 2014

From Joe Fitzgerald aka fitzthereporter comes this:

Click to expand

And from District One Supervisor Eric Mar  aka ericmar415 comes this:

“Diabetes on wheels!”

Ooh, harsh.

But consistent.

Oh No, Our “Local” Gannett Blog, The Bold Italic, STILL Doesn’t Know That the Fake Video It Posted is Fake

Tuesday, February 25th, 2014

Well here we go, some people took the effort to point out to our “local” Gannett Co Inc blog about one of its many mistakes. And it wasn’t just me, you know, right here: Gull-ible! – Gannett Co Inc’s West Coast Blog Gets Around to Posting a Two-Year Old Video – Oh, But It’s Not a Real Video.

So, Gannett, the charge is that your fake video is fake.

The rejoinder:

Was it?

YES IT WAS.

I mean, it very well may have been

WELL, IF THIS IS YOUR POSITION, THEN WHY NOT JUST SAY “FAKE THIEF-SEAGULL STEALS A GOPRO” INSTEAD?

but we just found people speculating that it was,

OH, IT’S UP TO THE GREATER PUBLIC TO PROVE YOU WRONG AS OPPOSED TO THE OPPOSITE? OK FINE.

and GoPro says they had nothing to do with it. (Though, they could be LYING, or seagulls themselves…)

UH-OH, YOU’RE MISSING THE CASE WHERE GOPRO ISN’T LYING AND SOMEBODY _OUTSIDE_ OF GOPRO PRODUCED THIS FAKE VIDEO, RIGHT?

All right, let’s play along. Do you really think a seagull can pick up a video camera with its webbed feet? If so, you’re naive.

And why do the seabirds of the world only pickup GoPro brand cameras and not Canons or Nikons or Sony Action Cams and whathaveyou?

And what French tourist takes an ordinary sunset video with a monitor-free GoPro in a waterproof case? Not that many, I’ll tell you.

And what of Nathalie Rollandin, what business was she in when she posted that video, only one, of course, the only she’s ever posted on YouTube? Let’s take a look:

Marketing strategy and product launch: concept development and product design, pricing and promotional strategies, training, launch and monitoring of results”

The French tourist turned out to be an Italian-American chick from Chicago. She’s now learning even more about viral marketing ‘n stuff at the Kellogg School. Mmmm

All right, here’s my contribution to the marketing intern fake video oeuvre.

Enjoy:

Actually, mine’s twice as good as yours, because mine has two marketing interns faking a video.

Hey Gannett! What’s your burn rate? Why don’t you move back to Virginia and make room for housing at your reclaimed wood clubhouse on Page? How many millions have you lost so far, The Bold italic, you know, since you all came to town?