Posts Tagged ‘advertising’
Here’s a Clue About How Uber / Uber-X was Evil Going Back Two Years Ago – Marketing on Market StreetWednesday, December 10th, 2014
Here’s why I’m not an employee of the Uber:
Cause like every day I’d be saying, “Can we do that? I don’t think we can do that. Can we say that? I don’t think we can say that.”
I’d be a big Captain Bringdown / Jiminy Cricket.
Like here, a couple years back, on Market. I passed by this scene and so then I contacted the Uber people by email on my cell…
…and I was all, “Can you do that? I don’t think you can do that.”
Why? Because it’s a chalk ad on a Frisco sidewalk and that aint kosher.
I mean, I didn’t know for sure, maybe somebody had approved this and the Uber people had permits, who knows. I was simply “issue-spotting,” as they say.
So then, a half-hour later, the Uberers had these ads hastily obliterated, more or less, as best they could.
You know, I was just thinking how long it’s been since I’ve seen any waterlogged phone books stacked up on the Streets of San Francisco.
But now, they’re back, all over the place. See?
But then, nobody picks them up and then they’re garbage. Or recycling.
Hey, how many days does it take for an unwanted stack of phone books to become garbage? One? Two?
And hey, what about the plastic around the phone books – is that the recyclable kind? IDK.
And if a hundred get stacked up outside a large apartment building, then the super’s gotta go through and unwrap each one? Sounds like a chore.
Speaking of which, here’s a dozen or so 2015 415 books in a Recology blue bin:
Poor naive Dolan Law Firm – all that marketing money, wasted!
I’ve said this before – nobody in the 415 wants your product, phone book industry. What you all should do is deliver your books, unwrapped, direct to Recology and save us all a lot of trouble.
PS: “Opt out” is a lie. That’s just what they want you to do, opt out. Oh, please take all my information, you know, to prove I am who I say I am, so that the phone book industry can rest assured that “bad actors” aren’t impersonating me in order to deprive me of my phone book, for some odd reason, and I’m supposed to “opt out” each and every year, the better to keep track of me? OK fine. And oh, you dinosaurs have a “sustainability report?” Well why don’t you people print it out on paper and send it to me every year, whether I want it or not? GREAT!
The End of an Era: 2014 is the Last Time Any Airline Will Boast of Its Boeing 747 Jumbo Jets – Air China’s 747-8Wednesday, November 26th, 2014
I was surprised to see this ad:
Here’s how things looked back in 1968:
And here’s how things looked back in 2008 for Boeing’s jumbo jet competition, the Airbus A380.
Where’s our jumbo jet scorecard?
Boeing 747 1st Generation = SUCCESS! Unquestionably, but now obsolete
Boeing 747 2nd Generation = SUCCESS! Unquestionably, but pretty much obsolete
Airbus A380 1st Generation = FAILURE! Pretty much. A big money pit for Airbus
Boeing 747 3rd Generation = FAILURE! Approaching obsolescence faster than expected
See a pattern here?
The Q! – How Any Monkey Can Use Photoshop on This Shot of San Quentin – The Miracle of the Healing Brush ToolWednesday, October 29th, 2014
I’ll tell you, I know every street, alley and pathway of northern San Francisco and southern Marin, you know, like the back me hand, Matey. But this part of Marin, near San Quentin Prison, I don’t know that well, so I figured I’d take a shot and then later on ID those peaks on the ridge and also that massive-looking apartment-looking building on the right there. (Or is it a hospital? IDK, maybe. I think I’ve been there, actually. It sure is tall for Marin County…)
Anywho, here’s the shot – note those light poles with direct sunlight on them.
I’ll bet the Spot Healing Brush Tool could clear things up in a jiffy. You just drag your mouse over the stuff you want gone and poof, it’s gone. Photoshop simply guesses at what it thinks is there IRL. It’s like magic, no skillz required:
Is this acceptable? Well, sure. It depends on what you’re using a shot for. I don’t think this thing would fly with the San Francisco Chronicle, but for an ad or something, sure.
Just don’t release two versions of the same shot, ala Kent State, and you should be fine.
Oh Ho! Move Over Jeff Adachi, There’s a New PUBLIC DEFENDER in Town – Here’s the University of California’s New Ad CampaignMonday, June 23rd, 2014
Here’s the pitch from this new SFMTA MUNI DPT bus stop ad campaign:
In short, UC kicks ass.
That stupid logo proposal is still being defended for what reason I don’t know, but Life Goes On at the UC.
What, Somebody’s _Starting_ a Newspaper in San Francisco? Presenting Issue One of “HATCH Beat” from Liz Fedak of IllinoisSaturday, May 17th, 2014
Well, here it is, an actual real 8-page newspaper “serving Cole Valley, Alamo Square, Hayes Valley and the Haights” – it’s the brand-new HAtCHBeat, Issue One*
Now meet Liz Fedak, Publisher.
Somebody who tried something like this a little while back was Eve Batey. Her online-only effort didn’t work out.
And speaking of online-only, Hoodline (mostly covering “Divisadero, Hayes Valley, Lower Haight, Upper Haight,” mostly) comes to mind as there’s a lot of overlap there. Liz has carved out an area that we can call District 5 Less The Inner Sunset.
Who’s taken notice already? How about D5 Supervisor London Breed** with her City Hall column and SFPD Park Station Captain Gregory Corrales with his Police Beat?
And add to that an alphabet soup of SFGov departments, including advertisers with big ads such as the Department of Elections and the SF Public Library.
Check it out if you can. You’ll see a bit about Jimmy’s Old Car Picnic (1988-2013) that takes a decidedly anti-RPD position.
That was the wind-up, now here’s the pitch:
“Do you have interest in writing, photography or videography? Whether you have experience or not, send an email to firstname.lastname@example.org to get involved.”
Leaving you with the categories to be covered:
Business + Money — HATCH Beat
Parenting — HATCH Beat
Profiles — HATCH Beat
Community — HATCH Beat
Calendar — HATCH Beat
Pets — HATCH Beat
Food + Drink — HATCH Beat
Police Blotter — HATCH Beat
Entertainment — HATCH Beat
Bon courage, HAtCHBeat!