Posts Tagged ‘advertising’

Hey, is That Notorious “Bluewolf” Salesforce DreamForce Chalk Ad Company Making Amends with SFMTA Bus Advertising?

Thursday, October 8th, 2015


Here’s your background.

I’ve never seen an ad like this afore:

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How long did it take to create, one wonders? About two seconds?

No matter, I’m sure SFGov is starting to think of the bluewolf as a good corporate citizen now…

Dreamforce Nightmare: Ohio-Based Advertising Firm Glee-fully Mocks SF – Boasts of “Earned Media Impressions” from Illegal Graffiti

Tuesday, September 15th, 2015

Here’s a typical tweet about yesterday’s L’Affaire du Bluewolf:

“Why not tell what you think of his blithe, scofflaw attitude in smearing his graffiti all over SF?

And here’s the write-up by Joe Garofoli: “Tech company defies San Francisco graffiti ban at Dreamforce.”

Now let’s hear from the people at CivitasNow, the company what promised to clean up the sidewalks of SoMA and the Financh yesterday afternoon:

You see that? They think this whole sitch is funny.

I think I see the problem here, I think the CivitasNow people are thinking they might get a ticket for two or three or four or five figures, but, IRL, what they might end up with is a settlement for six or seven figures if they continue to embarrass / piss off / mock area residents, such as a Mayor, or a City Attorney, or even a Benioff or two.

Hey CivitasNow, hey Bluewolf, do you think there might be a reason why some DreamForcers covered up some of your numerous chalk ads?

Perhaps you all have reached Pariah status, but you don’t even know it?

Marc Benioff’s DREAMFORCE 2015 Starts Off on the Wrong Foot: Illegal Ads from “Bluewolf” Mar Sidewalks of SoMA

Monday, September 14th, 2015

[UPDATE 2: Tech company defies city ban against putting logo on sidewalks]

[UPDATE: This webpage (“Dreamforce Swag”) was just pulled by “Bluewolf.” Here’s what it used to look like:

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So that takes care of that.

So, no you didn’t have permits, right, Bluewolf people? Or if you do, then share the info – it sure would interesting to see that. Thank you, drive through. END OF UPDATES]

Via KatieOnViolin, you can’t do this:

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Oh, what’s that, it’s only temporary? Well, that’s what they all say.

And there’s this:

“Citizens can obtain permits for sidewalk stencils, but there is no legal means for a company to advertise using sidewalk stencils, Gordon said. Still, many companies throughout the years have created guerrilla marketing campaigns on city sidewalks, including Zynga and IBM.”

What you bluewolfers ought to do, you know, wikiwiki, is come on downstairs, buy some brushes at a CVS, and then start scrubbing…

Whoops: Horrible JCDecaux Company Markets 17-Foot-Tall Advertisement Kiosks as “Oversized Landmarks” that “Tower Over” Us

Monday, August 10th, 2015

Here’s the sitch – Frisco locked itself into a 20-year deal with that fucking JCDecaux (JEE-SEE-DE-KOO, mon amie) company, so now we’re stuck with 100-something of these 17 foot tall kioskses

(Hey, that’s what you need more in your life, Gentle Reader – more booze, hurray! Catchphrase: Booze – it’s what’s for dinner.)

(Note now-useless and obsolete newspaper sidewalk sales feature. Also note that this sidewalk monster is labeled as “street furniture,” as if that’s a good thing. Also note cheesy gold-toned metal accents – tres chic, non?)

Of course we’ve been down this road before, Gentil Lecteur, but I wanted to attract your eyes to this – here’s how JCD markets SF’s public property:

Advertising in San Francisco

Overview: In San Francisco, our 113 advertising kiosks cannot be missed. These elegant, 24-hour backlit, 17-foot kiosks tower over the city’s most populated streets, providing advertisers with oversized landmarks to showcase their messages. Our kiosks are the most striking outdoor media platforms to reach pedestrians and vehicular traffic in the Bay Area.

Each kiosk has two ad panels. The panels are divided into pre-set networks, each with equal exposure to top locations.

Kiosks are located throughout the heart of San Francisco’s high-density business, entertainment, and shopping districts including Union Square, the Financial District and Fisherman’s Wharf…”

So help me out here. If we have OVERSIZED LANDMARKS, you know, some “STREET FURNITURE” what TOWER OVER us, you know, what CANNOT BE MISSED so that some rich Euros straight outta, and I’m srsly, fucking Neuilly-sur-Seine, France can make some more Euros, then I ask you, “Is This A Good Thing?”

Just asking, Jean-Charles.

Know Your Illegal Sidewalk Stencils: “STALIN.ORG – WE ARE COMING” – Oh, It’s a Band – Red Dawn 94117

Thursday, July 23rd, 2015

Not to be confused with The Stalin, it’s just Stalin.

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Four octaves? Well, that’s got me beat

Anyway, if you advertise your product/service in this way on the sidewalks of Haight Ashbury, The Man (City Attorney Dennis Herrera) just might come at ya, Josef. Oh, what’s that, it’s chalk and it comes right off? Well, that’s what all those corporate PR types said, to no avail.

Just saying, Comrade.

Studies in Advertising: If an Ad is Effective, Then 100 Identical Copies Placed Right After It Will Be 100 Times More Effective

Thursday, June 18th, 2015

Oh, if only there were more light poles in the Parkside Fogbelt to hang ads from:

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If only…

A Call for Artists: Sue-Happy “SF Beautiful” Org + SFMTA’s MUNI Buses = A Chance to Display Your Art

Thursday, May 28th, 2015

Let’s see if I can pay off on this headline here.

San Francisco Beautiful is a 501(c)(3) what likes to sue us, the People of San Francisco. Last I saw, they got spanked by some appellate judges and the Wealthy Wizened White people of SFB said they were weighing their options, oh well.

And MUNI, well that’s America’s Slowest Big-City Transit System, right? (Ask about our hidebound ‘work-rules’ what have accumulated over the years – we’ve got a lot!”)

Put them together and you’ve got the ‘MUNI Art’ Call for Artists.

And here’s your compensation:

“This is a high visibility opportunity for artists to have their work seen by thousands of persons daily”

Oh, and maybe you’ll make a couple thou to boot.

Also, resumes are required.

Now an art car has had its exterior prettified, made beautiful, but an “art bus” looks just like any other bus, oh well. Your winning piece won’t be seen by the millions outside of MUNI buses, oh no, oh well. (And please note that your art can’t promote the use of cars as transportation, under MUNI’s advertising rules. Hey, why not make your bus art an image of an art bus? It could work!)

Have at it:

Call for Artists
San Francisco Beautiful presents: MUNI Art
Application Deadline: June 19, 2015
Project Description
SF Beautiful is inviting artists to create original artwork to be digitally reproduced for display within 50 Muni Art buses in San Francisco this fall (2015).The artist will retain ownership of the artwork. This is a new initiative of SF Beautiful, in partnership with SFMTA. This is a high visibility opportunity for artists to have their work seen by thousands of persons daily.
5 winning designs will be selected by a public vote from a pool of pre qualified finalists. Each of the 5 artists will have their work displayed in 10 buses for a period of three months. No advertising will be displayed in the buses during this period.
Applicants must live in one of the following Bay Area counties:
• Alameda County
• Contra Costa County
• Marin County
• Napa County
• San Francisco County
• San Mateo County
• Santa Clara County
• Solano County
• Sonoma County
Artists who are selected as finalists are encouraged to develop designs that are evocative of “The Spirit of San Francisco.”
This can be broadly interpreted and should be appropriate for the context in which it will be displayed.
Selection Process
Stage 1:
Complete applications will be vetted by a Review Committee comprised of local gallery owners and art institutions.
Applications will be considered based on their eligibility, application materials, and adherence to SFMTA’s advertising policy, on pages 4 & 5.
Stage 2:
Finalists will submit initial designs that will be presented to the public through an online voting system.
Applications must include the following:
1. 1-page project proposal including:
a. Project Description (text only, no visuals of project at this time)
b. How your project relates to the theme – “The Spirit of San Francisco”
c. If your project will be continuous or multiple panels (example on page 3)
2. 1-page resume
3. No more than 4 images of previous work (submitted as Microsoft Word or PDF document)
a. Include medium, dimensions, date, and a brief description for each image

Another Illegal Chalk Ad on the Streets of San Francisco? – HTC ONE – When Will Our Corporate Overlords Learn?

Friday, April 17th, 2015

We’ve been through this kind of thing before. If City Attorney Dennis Herrera discovers this, then whoo boy, there’s going to be trouble for somebody.

As captured by BloomReports today:

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SFMTA Bus Stop Ad in the Mission Goes Off-Message: Depicts Chester Cheetah as Jesus Christ – Art Students Likely Culprits

Tuesday, February 24th, 2015

Via fasheezy at Reddit SF:


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Look Who Else was Doing Chalk Ads on the Sidewalks of San Francisco: Paramount Pictures – “What is CLOVERFIELD? 1-18-08”

Monday, February 9th, 2015

This one flew under the radar, AFAIK:

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Seven years later, here in 2015, you can’t get away this kind of thing anymore…