Posts Tagged ‘advertising’

Ford Motor Company of Dearborn, MI Defines “Living Wages” in SF, CA as Being Just 15% Above the Minimum – $16.13 Per Hour??

Wednesday, August 16th, 2017

And on top of that, Ford Motor Company (NYSEFS&P 100 ComponentS&P 500 Component) is “proud” to pay just $16.13 per hour.

See?

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And I’ll do the math for you, Gentle Reader, and I’ll show my “work,” heh:

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I think Ford could afFORD to pay about $10 an hour more to each one of its near minimum wage GoBike bike rental workers, especially in high-rent cities such as San Francisco (especially considering all the advertising they’re getting, especially considering how much they jacked up prices from the little-used, low-profile, tax and fee-payer-funded Bay Area Bike Share.)

Alternatively, FoMoCo could stop repeatedly claiming that it’s paying “living wages,” right?

What’s that, FORD is just like Citi in New York, a mere sponsor? Well, not really, as FORD tracks you, the GoBike user, more than Citibank does.  I mean, does Citi track how fast you drive your car the day after you install an app to use a bikeshare rental bike in NYC? IDTS. Like, why would it care? But does FORD?

look closer.

lc

Ah, mem’ries:

The Real Reason Behind Ford’s Move Into Bike-Sharing – Why would an auto giant want to start an urban bike-sharing business? Here’s a hint: It’s not about the bikes.

“Listen, here’s the deal. The opportunity is not bikes. That’s not why Ford’s in it. The opportunity is data, and the data is super valuable because it tells us these invisible paths that people are taking in this complex city in terms of how they want to get around.”

Oh what’s that, there’s no GPS on the bikes?

But what about your phone, is there GPS and whatnot on that?

There sure is. So that’s how they track your:

“Driving Characteristics, such as speed, use of accelerator, brakes, steering, seat belts, and other similar information about how the vehicle is used.”

And that’s not all…

FIN

A “Needle Bandit” Strikes Ford Motor Company GoBike Rental Bikes in the Castro Area

Saturday, August 5th, 2017

See?

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That’s Ford, which is a Corporation but also a person that some might not like. In Frisco, that’s two strikes already.

Compare that to what happened to GM back in the day. This is at the Panhandle Playground:

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See that? It used to say:

WELCOME
TO
KID’S KINGDOM
DONATED BY YOUR LOCAL
SATURN DEALER

A Saturn was a kind of crummy General Motors car. Anyway, this subtler form of advertising was just too much for area locals.

I know this might be hard to understand if you’re peering in from Cary, NC or Dearborn, MI or Brooklyn NY while trying to make money here…

QUESTION: What are “Living Wages” in Frisco / Alameda County in 2017? Ford Motor Co of Michigan Thinks It’s $16.13/Hr.

Wednesday, July 12th, 2017

Hey, QUESTION: Does Michigan-based FoMoCo think that $16.13 per hour really is a “living wage” in our Bay Area in places like Frisco, E-Ville, Oaktown, Berzerkeley, etc? Here’s why I ask:

  1. Fully 90 percent of operations jobs are full time positions, paying at or above living wages…”; and consider that
  2. These gigs pay $16.13 per hour, even in San Francisco, right?

So does that square?

IDK.

IDTS.

KTHXBYE.

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“Bicycle sharing is a sustainable, healthy and community-based transport option that enhances urban livability and mobility. We are launching this spring/summer, bringing 7,000 bikes and over 540 stations to San Francisco, Oakland, Berkeley, Emeryville and San Jose! 

To help us launch we are looking for qualified individuals to fill many open job positions: 

Field Team Members 
Station Track
Redistribution of bikes through the system
Station Maintenance, Appearance and Repair
Valet at designated locations
General daily duties

Bike Track
Routine Bicycle Checks
Bicycle Maintenance & Repair
Valet at designated locations
General daily duties

If you like working with your hands, working outdoors and doing something different each day → the Field Team Member position is perfect for you!

Starting wage for a Field Team Member → $16.13, all training conducted in house with opportunities for financial and professional progression! Full-time, with a comprehensive benefits package offered.

Station Track: Full-time: 
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/614

Station Track: Part-time:
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/764

Bike Track: Full-time:
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/617

*To view full job descriptions and apply visit: www.bayareabikeshare.com/jobs

Ford Motor Company Takes Over Bay Area Bike Share – Now Called GoBike – A Huge Price Increase –

Thursday, June 1st, 2017

Frisco’s unpopular, expensive, taxpayer-subsidized Bay Area Bike Share will soon be in the service of marketing for FoMoCo.

Here’s the pitch:

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So the big news is the yuge 70% price increase along with the extended 45-minute rental period.

IDK man, I see their giant Mercedes trucks illegally parked in various ways on Market, and I also see the same trucks making illegal turns off of the very same Market Street. We’ll see if Ford will change operations.

IDK man, SFgov could simply buy and give away for free bicycles to any and all Frisco residents for less money than what it’s already spent on BABS. I was thinking Ford could lower prices considering how important these bikes seem to be for their marketing efforts. I realize that bikeshare programs aren’t really meant for people who already ride bicycles, but just as a comparison.)

And wasn’t it Ford GoBike who led the charge against any kind of competition from China?  I think it was. The hated competitors were a gonna charge just 99 cents a ride. Oh well

Marin County Attorney Chris Dolan, the Convent Fighter, Hearts Local Media So Much He Bought His Own News Box – Amazing

Friday, May 26th, 2017

Here you go.

And here you go:

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And what was inside? Useless, useless phone books.

I’ll tell you, I’ve never seen this…

 

THEORY: If a Corporation Illegally Markets on the Sidewalks of Frisco, It Will be Coerced Into Buying SFMTA MUNI Bus Ads

Thursday, May 25th, 2017

So here’s the theory. Say your marketing people go hog-wild with the chalk ads on the Streets of San Francisco, like this:

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So then somebody calls 311 or somebody else posts a photo on the Twitter and then an investigator at the City Attorney’s Office takes a look at things and then the people at Parlophone / Warner Bros. get a jingle and then somehow things get smoothed over by the Brothers Warner or somebody else making at buy at the SFMTA MUNI for some hastily-created and more or less useless ads such as:

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Cf. the Blue Wolf at a Dream Force about 1.5 years ago:

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And then these hastily-created and more or less useless ads started to appear:

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Just a theory, man.

And here’s the thing about chalk. You can’t scrub it off your car tires to avoid a citation and you can’t scuff into Frisco’s sidewalks, I’m srsly. What’s that, UBER, Microsoft, Verizon, et al, it’s “only temporary?” Well, yeah, sure, that’s what I’m talking about, it’s agin the rules, temporary or not.

Learn about all the horrible things people do with chalk about town right here – just keep on scrolling, next page etc

Nyan Pegasus: Advertising Marijuana Delivery on the Side of a Bus in Frisco

Tuesday, March 28th, 2017

Nyan Cat, meet Nyan Unicorn, getting a boost from the 38L Geary Limited:

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Man, that horse looks baked, man.

Pwned: The Sunny State of Arizona (“72 Degrees AND SUNNY”) vs. Frisco’s Richmond (52 Degrees AND FOGGY) District

Wednesday, February 8th, 2017

These are fighting words out on the west side:

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Frank Chu and His Signs, December 2016

Thursday, December 29th, 2016

Frank ran into some trouble back in the 1980’s but I’ve never had any issues with him, after hundreds of encounters at area events over the decades.

If I had to guess, SHEPARD is for astronaut Alan Shepard and AIRCRAFT CARRIERS is a reference to the Russian-built Admiral Kuznetsov / Varyag / Liaoning and the like. I mean they’re sort of like aircraft carriers:

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Expensify is paying the bills these days:

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This guy from Quiznos sandwiches cut an ad deal with Frank a long time ago, and that put then-unknown Quiznos on the map, or so the story goes.

Leaving you with this – here he is from a decade back at the final Castro Halloween, when he encountered some dude dressed as Frank Chu. (And later that night, a kid from the projects shot nine people on Market near Noe and that was the end of Halloween in the Castro.)

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This has been Frank Chu and His Signs, December 2016.

 

SAME OLD STORY: Big Mercedes Double Parked on Market Street

Friday, November 4th, 2016

Someday I’ll ride one of these big heavy bikes, definitely for 30 minutes or less though…

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(BABS / Ford doesn’t care what you think about BABS, not really. It will give you half your money back if you get confused by its marketing and end up getting charged ten times more than you thought you would, IF you contact them about your experience, so there’s that…)