Today’s announcement from San Francisco’s McRoskey Mattress Company, that place on Market near Gough, talks about their new “BASIC” line. So, temporarily, during “introductory pricing,” a low-cost queen mattress set will run you just $3500(!). But that’s not the funny thing.
The funny thing is that McRoskey is worried that this new “recession special” line will cannibalize sales of their even more expensive beds.
“This McRoskey is ideal for anyone looking for a new mattress and box spring set and is especially suited for kids’ rooms and guest rooms, or vacation homes. It is also a wonderful idea for newlyweds or first-time home buyers.”
(IMO, a “wonderful idea for newlyweds” would be for them to spend their money on something else, or maybe even not at all.)
All right, enjoy your expensive recession-era beds, San Francisco. Oh, and pillows too – they run $500 per, or something.
NB: If you think you can get a good night’s sleep only on a McRoskey mattress, you’re delusional. Also, your salesperson thinks you have more money than brains. Sweet dreams!
San Francisco’s McRoskey Mattress Company Introduces the BASIC Mattress and Box Spring Set
The BASIC offers trademark McRoskey quality at a comfortable price
SAN FRANCISCO, Feb. 22 — San Francisco mattress maker McRoskey Mattress Company introduces the newest member of its mattress product family, the BASIC mattress and box spring. The set is available through March 14, 2010 at introductory pricing.
“We’re excited to introduce the new McRoskey BASIC. It’s made with our trademark attention to detail,” says McRoskey owner Robin McRoskey Azevedo. “This McRoskey is ideal for anyone looking for a new mattress and box spring set and is especially suited for kids’ rooms and guest rooms, or vacation homes. It is also a wonderful idea for newlyweds or first-time home buyers.”
The new McRoskey BASIC mattress is made with buoyant cotton and polyester fiber filling materials and is built to a medium firm comfort. It is a two-sided mattress that can be flipped for use on either side, extending the life of the mattress. The BASIC mattress is built with the signature McRoskey innerspring system providing supple yet strong support. The BASIC’s construction details include vented mattress and box spring sidewalls allowing for a cooler, cleaner sleep. The BASIC box spring is flexible, enhancing comfort and relieving pressure.
The new McRoskey BASIC comes in all standard sizes including California and Eastern king, queen, full and twin, and custom sizes are available. The BASIC set has a non pro-rated 8-year warranty. To learn more about the McRoskey BASIC mattress and box spring visit www.McRoskey.com/Basic.
About McRoskey Mattress Company
Family owned and operated, the McRoskey Mattress Company has been handcrafting mattresses and box springs in San Francisco, California since 1899. McRoskey mattresses are available in standard and custom sizes. McRoskey has showrooms in San Francisco and Palo Alto. In addition to mattress and box spring sets, McRoskey sells fine French blankets, luxurious down pillows and duvets, shipping worldwide