So that means “NO First or Second Checked Bag Fees, Change Fees, Fuel Surcharges, Snack Fees, Aisle or Window Seat Fees, Curbside Check-In Fees, or Phone Reservation Fees.” Hurray!
What the “legacy” carriers don’t seem to understand is that some people really, really don’t like hidden fees. Like how some restaurants in San Francisco hit you with an undisclosed 4% tack-on when you get your bill.
Fly with Southwest and you’ll think you’ve been transported back to the 1970’s, when fees were a four-letter word:
Nostalgic photo via Church of the Customer
Now, some may quibble about a few things, like how the cheapest fares from Southwest are only available online. But that’s as it should be, since reserving a flight by yourself lowers the expenses of running the airline. This is a better approach than a company advertising a price and then surprising you with a fee that you didn’t even know existed. The point is that Southwest has none of the new fees all the other airlines seem to have.
Now this might put SWA at a disadvantage when they advertise their rates, because they lose all those little “profit centers” the other airlines take advantage of. But just remember that Bags Fly Free, and lots of other things are free, when you fly with LUV.
Hurray. Certain other airlines should take notice of this.