Magazines suck these days, right kids? Oh, wait a sec, maybe not. That’s the message coming out of the “4A’s [AAAA, the American Association of Advertising Agencies] Leadership / Media Conference“ that kicked off yesterday at the San Francisco Hilton Union Square. Check it:
“The leaders of five major magazine companies—Charles H. Townsend, Condé Nast; Cathie Black, Hearst Magazines; Jack Griffin, Meredith Corporation; Ann Moore, Time Inc.; and Jann Wenner, Wenner Media—today jointly announced the launch of one of the largest print advertising campaigns ever created to promote the vitality of magazines as a medium.”
O.K. then. Here’s the campaign logo – how many fonts from different mags do you recognize? Hint: “Es” is from Esquire (but even I knew that. I got the “M” and the “g” right as well, but everything else…)
Y&R NY made a clever graphic, I’ll give you that. But whenever you hear a Betty harshing on a Veronica, you start to think that the Betty is playing a losing game. For example, how bon are these mots?
“We Surf the Internet. We Swim in Magazines.”
“Will the Internet Kill Magazines? Did Instant Coffee Kill Coffee?”
Oh well. Look forward to seeing this ad in a few months:
Click to expand
In short, magazines, magazines, magazines!
In short, Magazine Fever – Catch It.
In short, Grawwwwwwwk!!!!! goes the dinosaur.
All the deets, after the jump.