Posts Tagged ‘antioxidant’

Remembering “Antioxidant” 7-Up Soda: “There’s Never Been a More Delicious Way to Cherry Pick our Antioxidant!”

Monday, March 20th, 2017

Here’s the thing – I’m old enough to remember Never Going To Give You Up / Rick Roll long before ppl started rickrolling each other, but I knew it was wrong back at the time. So you can’t pin that on me. (I thought, “Oh man, what the Hell is this? Is this what cable TV is like?”)

Similarly, there I was at the Fulton Lucky, 94117, and I saw this:

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And I thought, “No way. This will not stand, man.

And it didn’t:

7UP To Drop “Antioxidant” Marketing – Company Agrees to Stop Fortifying Soda with Vitamins

7UP Sued Over Antioxidant Claims on Cherry, Mixed Berry, and Pomegranate Flavors – Antioxidant Comes From Illegal Fortification, Not the Named and Pictured Fruits

All right, play us out, Wikipedia:

Cherry 7 Up : A cherry flavored variant introduced in 1987.[18] Cherry7 Up flavor, with these ingredients listed for the United States version: Carbonated water, high fructose corn syrup, citric acid, natural and artificial flavors, potassium benzoate, red 40. One known ingredient among the “natural and artificial flavors” is apple juice. The version sold in the United States is colored pink and comes in a clear bottle, while the international version is colorless and currently comes in a pink bottle. It was renamed and reformulated as Cherry 7 Up Antioxidant in January 2009. Contains 10% of U.S. daily recommended Vitamin E dosage per 8 fl oz serving (4.2% per 100 ml).[19] On November 8, 2012, Dr Pepper Snapple Group said they will pull 7Up with antioxidants off the shelves to reformulate them by 2013. They also said that its decision was not related to the lawsuit,[clarification needed] but because of consistency across the board.[20][21]

Cherry 7 Up is now “Cherry 7 Up Antioxidant.” Really?

Sunday, March 15th, 2009

Well, it’s finally here in San Francisco: Cherry 7 Up Antioxidant. Apparently, the Dr Pepper Snapple Group threw some yummy Vitamin E into their regular Cherry 7 Up to create Ch7UpA. Seriously.

Who knows – maybe you’ll like this shockingly pink drink, ’cause, you know, you’ll buy anything.

Look, Canada Dry is getting into the act as well. As seen at the Lucky:

Click to expand.

But let’s hear from a “brand manager”:

Ian Norton, brand manager of marketing for 7UP, said: “Cherry 7UP Antioxidant gives consumers a refreshing way to enjoy more of the antioxidants they are looking for. People want to fall in love with beverages that taste great and provide a fun way to get benefits. And that’s exactly what Cherry 7UP Antioxidant delivers.”

O.K fine, hop aboard the bandwagon today!