As seen at the former Strybing Arboretum in Golden Gate Park:
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And oh yes, rest assured that this pullover was “PRINTED IN THE HAIGHT ASHBURY.”
A mere $45…
[UPDATE – Here’s the official spiel:
“Icebreaker makes Outdoor, Running, Cycling, Travel, Kids, Underwear and Lifestyle apparel from handpicked merino wool born in the Southern Alps of New Zealand. It’s non-itch, easy to wash, lightweight, versatile, easily packable and no-stink (because merino is naturally anti-mircrobrial, you can wear it for days ow weeks without a wash).
Sustainability has been part of Icebreaker’s ethos since the start. It has strict animal welfare and farm standards, and has a traceability program (called “Baacode”) that enables people to use a unique code sewn inside their garment to trace the fiber back to the sheep stations that grew it all the way through its supply chain.”
And OMG, it’s “Ramotaur” and “Nature Girl” on the streets of SF:
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And one last thing:
“Ramotar will be appearing next weekend Friday, Saturday, Sunday, 12/2-12/4, 12pm-3pm, fliers in key SF locales, Union Square, Embarcadero, Ferry Building, etc. Also Friday and Saturday, 12/9-12/10, 12pm-3pm in the same locales.“
… sometimes along with his gf, model Miranda Kerr:
Well guess what, this was the week that Icebreaker opened its first “TouchLab” store in Northern California. It’s down at 170 Post in Union Square.
OMG, is that a wool chandelier?
All right, find out about the landlord, Grosvenor Americas, after the jump.
See you there!
Best of all, each piece of clothing comes with its own Baacode, so ewe can trace your purchase back to the Southern Alps of New Zealand.
All the deets here, and below.
Who’ll win this one? She has the reach but his posture tells you he wants it more:
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“Icebreaker Brings a Touch of New Zealand to the Heart of San Francisco - New Zealand merino wool apparel company’s first San Francisco store will launch November 21, prior to the grand opening of a full build-out in March 2012
Wellington, New Zealand (7 November 2011) – Icebreaker, the New Zealand company that pioneered the merino wool adventure apparel category, today announced it would “break the ice” in San Francisco with the opening of a retail store in San Francisco on November 21, 2011, just in time for the holidays. The Icebreaker store will be located at 170 Post Street, between Grant and Kearny Streets, just one block from Union Square.
San Franciscans will be in introduced to Icebreaker in two phases. The 1600 square foot location’s initial iteration will feature the complete Icebreaker line, showcasing its Outdoor, Running, Cycling, Travel, Kids, Underwear and City collections, all made from handpicked merino wool born in the Southern Alps of New Zealand.
In March 2012 the space will be fully built-out as a “TouchLab” store. A TouchLab store enables shoppers to touch Icebreaker raw merino fiber, as well as the various weights of apparel Icebreaker makes, and experience the pleasure of pure, soft, breathable merino, which offers instant warmth, coolness in the summer, is sun safe and antimicrobial and can be machine washed.
“People in San Francisco love the outdoors and have a great appreciation for nature and natural products, so this area is the perfect location for our newest TouchLab,” said Jeremy Moon, Icebreaker’s founder and CEO. “San Franciscans are our ideal customer: savvy shoppers who appreciate apparel that looks as fantastic as it performs.
“Icebreaker is perfect for the Bay Area climate. Merino wool performs beautifully anywhere, be it on the slopes of Tahoe, during a bike ride through Wine Country or on a summer evening in the city.”
Natural, sustainably produced Icebreaker merino regulates body temperature in all climates, is highly breathable to prevent the clamminess associated with synthetics, and protects wearers from the sun’s harmful rays. It’s also no stink, resisting odour and wearable for days – sometimes weeks – without washing.
Icebreaker opened its flagship TouchLab store in New York City in December 2010 and also has TouchLab stores on the West Coast in Portland, Oregon (home of its US headquarters) and Vancouver, British Columbia, Canada. It also has a TouchLab in Montréal, Canada. The Icebreaker San Francisco pop-up store will be open Monday through Saturday, 10 a.m.- 8p.m., and Sundays, 11 a.m.-7 p.m., (415) 399-9615.
“New Zealand’s merinos produce a wool that has a very fine diameter, which makes it soft and breathable yet with high insulation value for warmth.”
– TIME magazine
“The thin construction leverages wool’s breathability and natural wicking properties, so you don’t suffocate when a run heats up.”
– Runner’s World
“It wicks like a champ and is as comfortable as cotton.”
– Backpacker magazine
Launched in 1994, Icebreaker was the first company in the world to develop a merino fibre layering system for the outdoors. It was also the first outdoor apparel company in the world to source merino directly from growers, a system it began in 1997. The Icebreaker apparel system includes underwear, mid layer garments, outerwear, socks and accessories. There are outdoor, technical and lifestyle categories, each with its own specific fabrics and design details. Icebreaker is sold in more than 3000 stores in 43 countries.Based in Wellington, New Zealand, Icebreaker uses only pure merino handpicked from 140 high country stations in the country’s Southern Alps to create adventure clothing for women, men and kids that combines nature’s work with human technology and design. The company is committed to sustainability, ethical manufacturing and animal welfare. In 2008 the company launched “Icebreaker Baacode,” a pioneering supply chain transparency and traceability program. Each Icebreaker includes a unique Baacode, which enables customers to trace the garment online from rearing the sheep through to each stage of the supply chain process.”
I’ll tell you, when your stock price goes from $15 per share all the way down to less than the cost of a BK Buck Double, you’ve got to start worrying about one of them shareholder derivative class action lawsuits.
As here, today, in the 415, where the San Francisco law office of Barroway Topaz Kessler Meltzer & Check, LLP right there at 580 California Street has just announced such a suit.
What’s the beef? Well:
“…the Company failed to disclose and misrepresented the following material adverse facts which were known to defendants or recklessly disregarded by them: (1) that they had made “diligent efforts” to comply with labor and employment regulations, when in fact they had not done so; (2) that they failed to disclose to investors, and made false statements regarding facts surrounding the Company’s illegal hiring practices and its effect on the Company’s operating costs and margins; (3) that they failed to disclose or indicate that the Company lacked adequate internal and financial controls; (4) that they failed to disclose that, as a result of the foregoing, the Company’s financial statements were materially false and misleading at all relevant times; and (5) that they failed to disclose that, as a result of the foregoing, their statements regarding the Company’s prospects were false and misleading at all relevant times.”
Possibly. First, all that trouble down in the Mission, and now this.
All the deets, after the jump