Gavin Newsom, America’s “most stylin'” mayor, has deservedly gotten lots of national attention for leading the charge against the bottled water industry. Take a look here at a scene from last month in San Francisco – he was somewhere inside this scrum of media and tap water fans. He’s got a tiger by the tail with this popular issue, much to the chagrin of industry giants Coca Cola, Pepsi, and Nestle.
But what started this campaign? It was a conversation a while back the mayor had about his possession of some bottles of Fiji Water. Somebody pointed out a few things about the pros and cons (mostly the cons) of shipping drinking water from the South Pacific to San Francisco. The result is that he is an international leader on this issue.
Fair enough. But now it appears that Fiji Water is leading the campaign FOR bottle water. They’re attacking the anti-bottled water movement at an RSS 2.0-enabled website called FijiGreen. (They’ve just boosted the ad budget so you might be hearing more from them soon.)
First of all: FijiGreen!?! WTF? HAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA!!!!!!
Having dispensed with that, check out this blog entry written by “Fiji Green Gal” where she attempts to debunk the “food miles” myth. As you can see, she’s got her hands full when she doggedly replies to commenters.
You’re on your own after that. It’s up to you to make your own decision about how some people in the Republic of the Fiji Islands might benefit from Fiji Water bottling, about how some chefs just seem to love the stuff, about how they have an SVP working on these issues, etc. You might end up with a nuanced view or you might get so interested you’ll take the TreeHugger Survey.
Add it all up and see how all this compares with turning on the faucet when you’re thirsty or bottling your own tap water for those times when you’re on the go.