Posts Tagged ‘Azevedo’

How the Commenters of SFGate Ruined, Just Ruined, This Press Release/Advertorial for the McRoskey Mattress Co.

Tuesday, July 10th, 2012

Let me tell you something here – if you can get a good night’s sleep ONLY in a McRoskey Mattress, you know, the way the McRoskey Mattress Company wants you to think, then there’s something wrong with you asides from your back or your neck or whathaveyou.

There’s something wrong with yo noggin, is what I’m saying.

Anywho, comes now the longtime San Francisco-based McRoskey Mattress Co. with its new square bed what costs five figures(!).

Let’s see how the readers of the Chronicle SFGate respond to the advertorial in the electronic pages of the SFGate. Here are the first two:

“FINALLY! A mattress with the 49 square feet of space I NEED, and at a $12,000 price tag I can AFFORD!”

“Almost 12 grand for a mattress… it should improve sleep, sex, and prolong my life by 10 years for that.”

Here’s how it will look in the corner of your live-work mansion:

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And here’s the original release, below, if you want to compare.

McRoskey, if I put one of your 7×7 box springs on the sidewalks of San Francisco, it would sit there for weeks because nobody would realize it’s worth thousands of dollars.

(Oh, because it’s not worth thousands of dollars.)

McRoskey, if you took a 1×1 bite out of the upper left corner of this mattress combo, I’d give you points for style. But you didn’t do that.

McRoskey, nobody wants your $12,000 beds.

(And oh, Gentle Reader, if you want a good night’s sleep for two, why not get a queen mattress from the Costco? $475 delivered – it comes in a surprisingly small box, one that you yourself can move around. Let it air out for a couple of days after it expands, and you’re in business. This is the modern way of sleep during our Great Recesssion.)

“McRoskey Mattress Introduces The New 7′X7′ San Francisco King

McRoskey’s newest standard size is for people who really love to stretch out

SAN FRANCISCO, May 8, 2012 /PRNewswire/ – McRoskey Mattress Company introduces a new standard size mattress set, the 7′X7′ San Francisco King©. This seven foot square mattress is the perfect size for people who want more freedom of movement while sleeping, love sleeping with their pets or just want more room to cuddle with the kids.

According to McRoskey President Robin McRoskey Azevedo, the 7′X7′ San Francisco King was created to address these needs, providing more space and more comfort. “Because we’ve received ongoing requests for custom over-sized mattresses from customers – especially professional athletes — who want a bigger sleeping surface, we have introduced this new, larger standard size.” She adds, “Our new 7′X7′ San Francisco King is an ideal mattress for an open loft area, a spacious penthouse or a large master bedroom suite. And as a San Francisco-based manufacturer, we love the fact that the new size connects with San Francisco’s seven-by-seven square mile footprint.”

Like every McRoskey mattress set, the new San Francisco King is handcrafted to order at the McRoskey factory in San Francisco’s Central Waterfront neighborhood. The 7′X7′ San Francisco King comes complete with linens and mattress protector and is available in McRoskey’s byDesign and Classic comforts.  Box spring heights can be customized.

This new San Francisco King set retails for $11,777 in the byDesign line. Retail pricing for the set in the Classic line is  $7,777.

About McRoskey Mattress Company

Family owned and operated, the McRoskey Mattress Company has been handcrafting mattresses and box springs in San Francisco, California since 1899. McRoskey mattresses are available in standard and custom sizes. McRoskey has showrooms in San Francisco and Palo Alto. http://www.McRoskey.com or Facebook or Twitter: @McRoskey.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
ROBIN MCROSKEY-AZEVEDO
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=99696

SOURCE  McRoskey Mattress Company

McRoskey Mattress Company

CONTACT: Dianne Newton-Shaw, The Placemaking Group, +1-510-835-7900, x 206, for McRoskey Mattress Company

Web Site: http://www.mcroskey.com/

Labor Unrest on Market Street: Carpenters Local 2236 vs. McRoskey, the Absurdly Expensive Mattress Maker

Thursday, October 13th, 2011

This was the scene yesterday on Market Street near Gough:

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Is the National Labor Relations Board involved with something to do with McRoskey Mattress Company, that longtime manufacturer of absurdly expensive mattresses, as well as absurdly expensive pillows and, well, you get the idea? I think so.

Anyway, if you ever want to buy a cot for $2000+, or a twin bed for $3600 (plus tax of course), well, just push past the protesters and shop, shop, shop.

McRoskey Mattress Company’s New Low-Cost Recession-Era Beds are Still Crazy Expensive

Monday, February 22nd, 2010

Today’s announcement from San Francisco’s McRoskey Mattress Company, that place on Market near Gough, talks about their new “BASIC” line. So, temporarily, during “introductory pricing,” a low-cost queen mattress set will run you just $3500(!). But that’s not the funny thing.

The funny thing is that McRoskey is worried that this new “recession special” line will cannibalize sales of their even more expensive beds.

“This McRoskey is ideal for anyone looking for a new mattress and box spring set and is especially suited for kids’ rooms and guest rooms, or vacation homes. It is also a wonderful idea for newlyweds or first-time home buyers.”

(IMO, a “wonderful idea for newlyweds” would be for them to spend their money on something else, or maybe even not at all.)

All right, enjoy your expensive recession-era beds, San Francisco.  Oh, and pillows too – they run $500 per, or something.

NB: If you think you can get a good night’s sleep only on a McRoskey mattress, you’re delusional. Also, your salesperson thinks you have more money than brains. Sweet dreams!

San Francisco’s McRoskey Mattress Company Introduces the BASIC Mattress and Box Spring Set

The BASIC offers trademark McRoskey quality at a comfortable price

SAN FRANCISCO, Feb. 22  — San Francisco mattress maker McRoskey Mattress Company introduces the newest member of its mattress product family, the BASIC mattress and box spring. The set is available through March 14, 2010 at introductory pricing.

“We’re excited to introduce the new McRoskey BASIC. It’s made with our trademark attention to detail,” says McRoskey owner Robin McRoskey Azevedo. “This McRoskey is ideal for anyone looking for a new mattress and box spring set and is especially suited for kids’ rooms and guest rooms, or vacation homes. It is also a wonderful idea for newlyweds or first-time home buyers.”

The new McRoskey BASIC mattress is made with buoyant cotton and polyester fiber filling materials and is built to a medium firm comfort. It is a two-sided mattress that can be flipped for use on either side, extending the life of the mattress. The BASIC mattress is built with the signature McRoskey innerspring system providing supple yet strong support. The BASIC’s construction details include vented mattress and box spring sidewalls allowing for a cooler, cleaner sleep. The BASIC box spring is flexible, enhancing comfort and relieving pressure.

The new McRoskey BASIC comes in all standard sizes including California and Eastern king, queen, full and twin, and custom sizes are available. The BASIC set has a non pro-rated 8-year warranty. To learn more about the McRoskey BASIC mattress and box spring visit www.McRoskey.com/Basic.

About McRoskey Mattress Company

Family owned and operated, the McRoskey Mattress Company has been handcrafting mattresses and box springs in San Francisco, California since 1899. McRoskey mattresses are available in standard and custom sizes. McRoskey has showrooms in San Francisco and Palo Alto. In addition to mattress and box spring sets, McRoskey sells fine French blankets, luxurious down pillows and duvets, shipping worldwide