Well, here it is:
The Benioff Doctrine – Marc Benioff has a message for his rich tech friends: Give back or get out. A candid conversation with the Salesforce CEO and philanthropic alpha dog.
Um, but I think Bill Gates is the philanthropic alpha dog, right? And others in the Bay Area have given more as well, and they did it, um, more quietly.
This is part of a coordinated push from Benioff’s PR people. One supposes the San Francisco Chronicle is too hostile a journalistic environment for this type of message, so San Fran Mag and the San Francisco Bidness Times will have to suffice
All right, here we go.
1. Don’t just look at the title, read all or part of this bit here:
Marc Benioff Is the Ron Burgundy of Tech
This is how others perceive you, MB. Is this perspective totally wrong? Is it from Crazy Town?
2. Now here’s MB in his own words:
“They are using the Ellis Act during this unbelievable boom time, to toss everyday residents out of their homes. I think is unfair and I think it has to change. I think that our government, our industry leaders and everyday citizens — all three stakeholders — need to come together in a conversation and change that. I think these buses — which if you hang out in the Mission, [they come] every five minutes — they’ve got to be massively regulated, we have to get them off our streets”
All right, Marc. Well, why not just throw a couple hundred grand at every Ellis Act evictee in SF County? You could afford that, easily. I “call upon” you to do it, how’s that? And there’s a reason why we have the Ellis Act – it helps to make rent control constitutional. Do you know that, MB? And since when do you care about the Ellis Act, MB? You’re a follower and not a leader, huh MB? And since when are the streets of San Francisco your streets?
3. Here’s his 1-1-1 plan. Hey Marc, I call upon you to upgrade this to the 5-5-5 plan. C’mon! I’ll hector you the way you hector Zuck. Let’s dream into action. I’m the best person in philanthropy because I say I’m the best person in philanthropy! It’s as simple as that.
4. Sean Parker. Whoo boy, aren’t you supposed to temper the Billionaire Boys Club, Marc? Isn’t that your role? No, you’d rather add fuel to the fire, you’d rather encourage them?
“Amazing post by Sean Parker. One of the great visionary leaders of our time. I could not agree more with his view. http://techcrunch.com/2013/06/27/weddings-used-to-be-sacred-and-other-lessons-about-internet-journalism/
Here’s what you could have told Sean Parker, you could have told him that having a wedding like that in that location is HARD. It takes a lot of work, which is why most people don’t attempt something like that. But why do a half-assed job on it, why didn’t Sean Parker know enough to do things the right way? He’s not stupid, right? He just lacked perspective. Kind of like you, MB.
5. Mission Bay fiasco. Oh, that’s right, you’ve moved on, after all that bluster, you’ve moved on. Fair enough, enough said.
6. America’s Cup fiasco. Why not call upon your great pal Larry Ellison to pay our general fund about $11,000,000?
7 Twitter Enterprise Zone. Why not call upon Twitter to pay its taxes under the old rules? Shouldn’t Twitter “give back” as well?
Well, those are a few recent things ever since you became almost famous by giving big bucks to UCSF the first time. People applauded you for it, as did I. But you, Marc Benioff, aren’t the King of Philanthropy. Not yet, anyway.
So it’s sort of funny to hear you spout off like this.
(But oh, if you want to start doing something, why not start with Jimmy’s Old Car Picnic, which has recently been fee’d out of existence by the very government you so admire. Or why not do things like that in addition? You know, instead of criticizing those who don’t line up behind you like ducklings just because you ask them to?)