Posts Tagged ‘bikeshare’

Ford Motor Company of Dearborn, MI Defines “Living Wages” in SF, CA as Being Just 15% Above the Minimum – $16.13 Per Hour??

Wednesday, August 16th, 2017

And on top of that, Ford Motor Company (NYSEFS&P 100 ComponentS&P 500 Component) is “proud” to pay just $16.13 per hour.

See?

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And I’ll do the math for you, Gentle Reader, and I’ll show my “work,” heh:

Capturesdddsdddd

I think Ford could afFORD to pay about $10 an hour more to each one of its near minimum wage GoBike bike rental workers, especially in high-rent cities such as San Francisco (especially considering all the advertising they’re getting, especially considering how much they jacked up prices from the little-used, low-profile, tax and fee-payer-funded Bay Area Bike Share.)

Alternatively, FoMoCo could stop repeatedly claiming that it’s paying “living wages,” right?

What’s that, FORD is just like Citi in New York, a mere sponsor? Well, not really, as FORD tracks you, the GoBike user, more than Citibank does.  I mean, does Citi track how fast you drive your car the day after you install an app to use a bikeshare rental bike in NYC? IDTS. Like, why would it care? But does FORD?

look closer.

lc

Ah, mem’ries:

The Real Reason Behind Ford’s Move Into Bike-Sharing – Why would an auto giant want to start an urban bike-sharing business? Here’s a hint: It’s not about the bikes.

“Listen, here’s the deal. The opportunity is not bikes. That’s not why Ford’s in it. The opportunity is data, and the data is super valuable because it tells us these invisible paths that people are taking in this complex city in terms of how they want to get around.”

Oh what’s that, there’s no GPS on the bikes?

But what about your phone, is there GPS and whatnot on that?

There sure is. So that’s how they track your:

“Driving Characteristics, such as speed, use of accelerator, brakes, steering, seat belts, and other similar information about how the vehicle is used.”

And that’s not all…

FIN

FGBOTD: Your Ford GoBike of the Day – #12535 Headed to the Chop Shop – Harvest, Harvest Time

Saturday, August 12th, 2017

Neoliberalism is having a hard time getting going in Frisco.

Take a look, via Nishant.

Capturedfsdfsddd

The Ford Motor Company workers laboring (in the Bay Area? North Carolina?) are stumped as to this location – can you guess? Hint: alTrainCay racks-tay.

Myself, I’d rather steal a $98 Walmart bike (like the 21-speed 29’er I lost near Cal / Battery last year – it had a nice bell, and one good replacement tire, and a wiener-friendly replacement seat) than a pretty much useless yet very expensive ($1200!) Ford Motor Company GoBike rolling advertisement.

Remember, Ford doesn’t track you through the bike, but through the app what you use to get the bike. Think on that. ⬇️⬇️⬇️

HOW FORD TRACKS YOU

Look closely. ⬆️⬆️⬆️

Weepin’ time reapin’ time harvest harvest time
You reap what you sow I reap what I sow

Ford Motor Company GoBike Regrets Promoting Rental Bike Racing in Marin, Going Over Bridges, Competing with Locals

Thursday, August 10th, 2017

Let’s see if I can pay off on that headline.

Here’s the recent GoBike race on Conzelman in the GGNRA:

Now, who thought this was great, but the corporate employees/contractors @FordGoBike in, who knows, North Carolina, Michigan, New Yawk? Someplace like that. (Someplace where Ford can rightfully call $16.13 per hour “living wages” the way they call that very same hourly rate a living wage in Frisco. But anyway.)

Proof of this is in the ghost of the deleted Tweet, what the Ford People took down. See?

Speaking of which, you can’t race Ford Motor Company rental bikes. It’s against your agreement. (Say hey, did these roadie racers even sign an agreement and pay their money and their overtime fees? Who paid for the expense of this hours-long Ford Motor Company bikeshare promotion on the Golden Gate Bridge? IDK, but it appears to have been organized through FaceBook.)

Speaking of which, Ford Motor Company made a commitment to not compete with legacy Frisco-to-Sausalito bike rental outfits. And yet, compete they do, over and over, every day, over the bridge and back. If you don’t believe me, have your editor assign you to the GoBike beat and ask for the GPS record for these bikes, why not? Oh, what’s that, there’s no GPS on Ford Motor Company rental bikes? Mmmm, so how is Ford tracking all these people? Perhaps through their smartphones? Perhaps 24-7, like how fast you drive your car, how hard you press your brakes, gee, do people realize that they’re signing up for all this? NB: Search for “DO NOT TRACK” to see how the GOBIKE people react to such a command? (Spoiler: Ford has zero respect for any such Do Not Track anything, sry.))

Speaking of which, didn’t Ford agree to get rid of its Gobike On The Bridge marketing, due to its competition with local rental mom and pops? Well, Tweeting about this race kind of goes against that, non?

So for all these reasons, RACING, BRIDGING, COMPETING, Ford Motor Company rethought the matter and then deleted its Tweet(s).

FIN.

FGBOTD, Your Ford Motor Company GoBike Of The Day: Taking Your Rental Bike on MUNI for Just $12/Hr

Tuesday, August 8th, 2017

Good times.

Via CactusJ:

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I can’t explain this, but I have several theories.

All right, back to my Ford research

A “Needle Bandit” Strikes Ford Motor Company GoBike Rental Bikes in the Castro Area

Saturday, August 5th, 2017

See?

Capturegb

That’s Ford, which is a Corporation but also a person that some might not like. In Frisco, that’s two strikes already.

Compare that to what happened to GM back in the day. This is at the Panhandle Playground:

7J7C1455-copy

See that? It used to say:

WELCOME
TO
KID’S KINGDOM
DONATED BY YOUR LOCAL
SATURN DEALER

A Saturn was a kind of crummy General Motors car. Anyway, this subtler form of advertising was just too much for area locals.

I know this might be hard to understand if you’re peering in from Cary, NC or Dearborn, MI or Brooklyn NY while trying to make money here…

These Poor Women Have NO IDEA Their FORD GOBIKE Joyride to Sausalito Will Cost Them MORE THAN $100

Thursday, July 27th, 2017

Ford GoBike: The Bay Area’s bike share program, named for Henry Ford.

Motivate International, formerly Alta Bicycle Share, famous for labor issues.

Anti-competitive agreement with SFGov.

Burdensome SFMTA STATIONLESS BIKESHARE PROGRAM PERMIT APPLICATION.

Clumsy efforts in the Mission District, suspicion over Ford Motor Company’s FordPass

This is so sad. Here’s what tourists see when they’re thinking about renting a FORD-branded rental bike in Frisco:

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So, one trip is $3 and you can rent a bike for all day for just $10. Of course there’s more in there, stuff about how you have to check your bike back in within 30 minutes or you get hit with late fees, but the tourists don’t see that part.

How do I know this?

  1. Well, check Yelp. That litany is for the service what ended last month, the not-much-used and taxpayer-funded Bay Area Bike Share, but the successor service, the taxpayer and Ford Marketing-funded Ford GoBike joint, gets the same complaints. See below.
  2. Also I’ve asked people when I’ve seen them in / going to Sausalito. A man in one group said that they were paying $10 per 24 hours and a woman in this pair, as seen on the Golden Gate Bridge, said they were getting their rentals for “$9 for the whole day.”

IMG_7392 copy

But the real price for pedaling through Frisco,* over the bridge to Sausalito in Marin County and back again is $16 for the first hour and then $12 an hour after that. So if your trip takes five hours, which is totally possible, then you’re paying $64 per bike. Times two is $128. Minus the $20 they already knew about leaves us with $108 MORE THAN EXPECTED.

Of course less time = less money and more time, as you can read about on Yelp = more money.

Hey, are the people at Ford Motor Company, Motivate International, and/or SFMTA/SFGov aware of this issue?

YEP.

Now, do they give a care?

NOPE, apparently not.

Oh well. So if your goal is to market Ford Motor Company to youth and to get “more butts in bikes,” then having newcomers pedal two-wheeled advertising vehicles where other ads aren’t allowed (like on the GGB) is great. You’d want ALL of Frisco’s tourists to make the same mistake.

Now, isn’t it ironic, don’tcha think, that our SFMTA insists (in one line item on a grocery list longer than your arm) that any competitors to FORD MOTOR COMPANY GOBIKE properly make clear to users how much they have to pay, but the existing government-approved, government-funded (IDK, monopoly? or) entity isn’t doing that at all currently, and hasn’t done for the past few years as well?

PROPOSALS:

  1. Hey, why not change GoBike’s misleading language to something that tourists, you know, some of whom don’t have the best handle on English, can understand, like NON-misleading language?
  2. Hey, why not have a text message sent to users telling them that their time is up when their time is up and then say, OK, it’s $12 per hour starting now?

And I’ll tell you, I don’t like the phrase THREE DAY PASS that FoMoCo uses for its $20 option either, and here’s why. If Sarge gave Gomer Pyle…

Jim_Nabors_Frank_Sutton_Gomer_Pyle_1966

… a three-day pass to go off-base, would he have to come back to base every half-hour? I think not, Gentle Reader. I think not.

Anyway, that’s what I ponder when I see all those GB’s on the GGB.

Ah, the Yelp:

“I like the Bikes but the renting cost of the Bikes are very  expensive. There are 3 options to rent the bikes: Short-term pass 3 dollars for 30 minutes, the day pass $9.95, and 3 day pass $19.95. I picked 2 Bikes for the day pass for $9.95 each. I thought that was good price for a day and only rode 2 hours and 15 minutes and returned the Bikes. However, they charge me $73 that is super expensive. The tricky part is the Bikes only allowed for 30 minutes if u want to bike more than 30 minutes, you will pay $3 for extra 15 minutes. That is why I end up paying more than $70 2 Bikes for two hours.”

“FRAUD ALERT! I was so excited when I heard about this service that I went right to their website to sign up. However, what they state in bold print about costs and ride time on their website is not what you agree to in the fine print of your membership agreement. Coupled with the fact that a company that is engaging in shady (i.e. illegal) activities from the gate, now has your credit card number, a link to your specific clipper card, and an app on your phone all before you ever even get on a bike is, in my opinion–A BIG RED FLAG. READ THOSE ENDLESS PAGES SCROLLING DOWN YOUR SCREEN BEFORE YOU CHECK THE “AGREE”  BOX.”

“I’m never using this service again. The digital display on the payment machine said the one day pass was $9, but I paid $49 for a bike for three and a half hours. I could buy a bike with $49. It’s ridiculously expensive. Charging the extra fee over $9 seems to be a scam.They should change the marketing from one day pass to 30 MINUTES PASS!! $9 for the pass is right up to 30 minutes, but from the moment over 30 minutes, you have to pay the extra fee $7 per 30 minutes. Keep in mind. I wish other people would never go through the same situation as me. This service is the worst one I’ve ever gotten in SF.”

Yours, in struggle.

*That’s a long way already on these hefty bikes as the stations closest to the Golden Gate Bridge are FAR AWAY, currently.

[UPDATE: Oh, it used to be that Motivate International would offer people who misunderstood the pricing structure a 50% refund, but now I see that 100% seems to be the new standard.

Capture;kjmnljnouj

This is sort of funny since this has been a Known Issue for years (plural). END UPDATE]

You Might See a Bunch of GoBike Bikes Here, But All I See is a Bunch of Corporate Marketing, Sry

Wednesday, July 19th, 2017

Marketing to yoots, 1960’s:

And marketing to yoots, 2010’s:

20170718_151202(0) copy

Coda:

The Real Reason Behind Ford’s Move Into Bike-Sharing – Why would an auto giant want to start an urban bike-sharing business? Here’s a hint: It’s not about the bikes.

A Rough Start for Ford Motor Company’s GoBike Bicycle Rental – Let’s See What Users Have to Say

Tuesday, July 18th, 2017

Oh, here’s one. Actually, ever since these new bikes came out I haven’t been able to cross The Bridge without seeing tourists on branded bikes heading to or coming back from Marin County. I suppose if they cost only $12 per hour to rent, then that price might seem reasonable compared with that charge by the legacy local bike rental businesses already established in tourist areas, so over to Sausalito they go:

IMG_6565 copy

And here’s your vox populi, the three entries into Yelp the past week:

“I picked 2 Bikes for the day pass for $9.95 each. I thought that was good price for a day and only rode 2 hours and 15 minutes and returned the Bikes. However, they charged me $73 that is super expensive.

Original price was $88, now $149, a increase of $61.

“…irritating pricing structure: you only get 30 minutes at a time even if you buy a day pass. Apparently this structure was a result of pressure from Blazing Saddles on the government to protect their high margin tourist business. These heavy bikes can’t take you far in 30 minutes, so I think that’ll have to change for the system to work for anyone other than the most casual occasional user or dedicated bike share enthusiast. The bike we got on a day pass ended up costing an extra $6 for a grand total of $16 for 48 minutes of bike riding.

That’s how things are going in our Brave New World of Corporate Marketing In The Year Of Our Ford 1.

QUESTION: What are “Living Wages” in Frisco / Alameda County in 2017? Ford Motor Co of Michigan Thinks It’s $16.13/Hr.

Wednesday, July 12th, 2017

Hey, QUESTION: Does Michigan-based FoMoCo think that $16.13 per hour really is a “living wage” in our Bay Area in places like Frisco, E-Ville, Oaktown, Berzerkeley, etc? Here’s why I ask:

  1. Fully 90 percent of operations jobs are full time positions, paying at or above living wages…”; and consider that
  2. These gigs pay $16.13 per hour, even in San Francisco, right?

So does that square?

IDK.

IDTS.

KTHXBYE.

Capturefgdfff

“Bicycle sharing is a sustainable, healthy and community-based transport option that enhances urban livability and mobility. We are launching this spring/summer, bringing 7,000 bikes and over 540 stations to San Francisco, Oakland, Berkeley, Emeryville and San Jose! 

To help us launch we are looking for qualified individuals to fill many open job positions: 

Field Team Members 
Station Track
Redistribution of bikes through the system
Station Maintenance, Appearance and Repair
Valet at designated locations
General daily duties

Bike Track
Routine Bicycle Checks
Bicycle Maintenance & Repair
Valet at designated locations
General daily duties

If you like working with your hands, working outdoors and doing something different each day → the Field Team Member position is perfect for you!

Starting wage for a Field Team Member → $16.13, all training conducted in house with opportunities for financial and professional progression! Full-time, with a comprehensive benefits package offered.

Station Track: Full-time: 
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/614

Station Track: Part-time:
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/764

Bike Track: Full-time:
https://us851.dayforcehcm.com/CandidatePortal/en-US/motivate/Posting/View/617

*To view full job descriptions and apply visit: www.bayareabikeshare.com/jobs

It’s Happening Already: NUMEROUS Ford Motor Company GOBIKE Bicycle Rentals Being Ridden to MARIN COUNTY, and Back

Friday, July 7th, 2017

This was the fear of local bike rental companies when they heard that Michigan-based Ford Motor Company and New Yawk-based Motivate International were teaming up with SFGov to spend mid-eight figures(!) to market “FORD” around Frisco.

And then somebody(ies) pulled this switcheroo what would’ve turned the “last mile” 30-minute maximum service of Bay Area Bike Share (BABS) into a three hour tour. A three hour tour, sponsored by FoMoCo.

But then things got reversed and so our tourists still need to fret about checking in within 30 minutes, or they face a financial penalty, a pretty severe one, actually, costing some tourists hundreds of dollars (even after getting the 50% discount what they’ll offer you if you complain enough, from Singapore, Bremen, Timbuktu, after seeing an unexpected charge on their Visa bill.)

No matter – here are some of the brand-new FORD bikes returning from Marin County…

7J7C5919 copy

…heading towards Marin County…

IMG_6025 copy

…and heading towards the Golden Gate Bridge or Fort Point or who knows, but even this dude is straying far away from the intended use zone, non?

IMG_5558 copy

Anyway, I’ve got more shots iffin you want me to dig them up. But I haven’t seen anyone pushing them uphill, which would almost be mandatory for most tourists if they wanted to actually try to make it back to town without relying on a ferry boat.

And of course, this Comes At A Time when our local SFMTA just paid some dude $75 an hour (TCOE) to pen this FU letter to anyone else who would dare compete with our local SFGov-approved Ford Motor Company / Motivate short-term bike rental monopoly.

Do these tourists know how much they’re spending, or are they just confused? IDK.