Posts Tagged ‘bikeshare’

Ford Motor Gets Five Yards for ENCROACHMENT – Now Marketing GoBike Rentals as “Just $3 for Each Additional 15 Minutes”

Friday, October 20th, 2017

If you see the mom and pop owners of Frisco’s legacy bike rental businesses with their hands on their hips today…

…it’s due to this further ENCROACHMENT on their biz from wealthy Ford Motor Company / non-wealthy Motivate, International.

I’ll tell you, I’ve seen it all summer – tourists on GoBikes far far away from the closest stations headed towards, IDK, Hawk Hill and the ice cream shops of Sausalito. And I says, I says to myself, “Do these Euros know that they’re paying $12 an hour to rent a heavy bicycle?” And the answer is sometimes NO, owing to the way that these bikes are marketed, so the poor tourists just can’t understand why they’re getting charged three figures instead of the $10 or so they thought they were paying for a DayPass.

But on the other hand, some of them DO know what they’re paying. And guess what – they don’t care. It’s worth it to them. Oh, OK fine, that explains that.

And Ford Motivate wanted to offer three-hour passes not that long ago, until that idea got slapped down.

Anyway, check out yesterday’s offer:

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So don’t think of the $12 an hour as some kind of penalty, just think of it as the rental fee when you are price shopping your tourist bike rental.

That’s ENCROACHMENT, brother, so that’s FIVE YARDS.

All right, carry on FoMoCo. Let’s hope you can solve your Chariot issues as well, you know, those issues with the CHP what you’re in denial about…

The Typical Ford GoBike Rental Bike Customer I Encounter

Thursday, October 5th, 2017

FBOW:

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How Los Angeles Does It: Corporate-Sponsored Lifeguard Vehicles – LA has TOYOTA, SF has FORD

Wednesday, October 4th, 2017

Here’s your LAFD on patrol, complete with a giant Toyota logo:

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Here in Frisco, we now have thousands of smaller-but-still-quite-prominent FORD logos all over the place for Ford Motor Company’s FordGoBike rental bike service. I think I’d rather have a beefed up patrol at Ocean Beach, where sometimes a half dozen people drown in a year.

Anyway, this is How Los Angeles Does It.

Apparently, Some of Our Tourists Have NO PROBLEM Paying MORE THAN $12 Per Hour to Rent Ford Motor Company GoBikes

Wednesday, September 27th, 2017

Of course, there are still some tourists who misunderstand that they have to check their rental bike back in every 30 minutes and end up getting billed more than $100, after paying $10 or so for a “Daypass.” So yeah, that still happens.

But what also happens is other tourists do the math and say to themselves, well, I can rent this bike for $16 for the first hour and $12 per hour thereafter and goshdarnit, I’m cool with that.

Like this in Golden Gate Park, heading away from the nearest Ford Motor Company bike rental station:

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Now, if you operate an “exclusive” bike rental operation in, say, IDK, Golden Gate Park, well, this just might drive you crazy, as it’s been doing.

One solution to this bike rental competition issue would be to more clearly state what the FordGoBike rental rate is, and perhaps double the late-turn-in rate, the better to be more like a “last mile” “bikeshare” system and less like a traditional bike rental…

The Economics of Ford Motor Company GoBike Rental Theft – And Who’s Been Charged $1200 for Stolen Rentals?

Friday, September 22nd, 2017

Man, a lot of Ford’s GoBike rentals have been stolen already, huh?

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(Sometimes you gotta wonder why somebody’d check out a bike rental only to push it around. That wasn’t a hill or anything. And this is going away from the nearest station.)

Anyway, wouldn’t you rather have a regular stolen bike instead of a heavy, high profile Ford Motor Company rental bike? I think most thieves would.

So, why do thieves steal GoBikes then? I think it’s for wheels, tires and tubes. These are kind of standard items, the tubes and the tires anyway:

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Usually when you see the remnants of a GoBike, the wheels are gone. Now, IDK how you’d repurpose the back wheel/hub combo, but these tires would pop right on to most mountain bikes, right?

(It’s surprising to me that these 7,000 bikes would have such standard sized tires/wheels.)

And how do thieves get a hold of these rides? Most likely when they are locked up at a station, as opposed to stealing them when they’re being rented out, else we probably would have heard of people complaining about being charged $1200 (that’s the highest in the world for these new-school short-term rental types bikes, BTW). No complaints ergo, thieves have a way to swipe these bikes when they’re locked up at stations.

Anyway, they are nice $55 tires. IMO, they are they reason so many GoBikes are getting stolen.

Old NISHIKI Mountain Bike from the 1980’s is the Un-FordGoBike: Old, Cheap, Light, Reliable, Sustainable, and NOT an Advertising Vehicle, At All

Monday, September 18th, 2017

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Old: Well, sure, just look at it. (Reminds me of the “MOTIV” “brand” bikes I bought for $199.99 at the South Airport Drive (which is,oddly, located north of SFO) Price Club (loaned it to a bro, told him how to lock it up in the Tenderloin, was ignored, so it got stolen) and at a Costco (road it for 13 weeks, then sold it at the end of summer, then came home). And it also reminds me of the Trek 8000 I bought for $560 (retail was $899 and similarly had a saddle what towered over the handle bars – 4 inches higher in altitude IIRC) that had “luxurious” LX shifters what were two generations newer than this Nishiki. In any event, this Nishiki is old.)

OTOH, Ford Motor Company’s GoBike rentals are new new new.

Cheap: Well, sure.  You could buy one  yourself for less than the $150 it’ll cost you just to get started or just one year with FORD.

OTOH, Ford Motor Company’s GoBike rentals will run you $1200 if you happen to lose one. (IDK if they’ve made people actually pay this amount, as the publicity would be highly negatory, good buddy.)

Light: Oh yes, quite.

OTOH, Ford Motor Company’s GoBike rentals are heavy metal, designed to be clunky. (On a lark, some roadies rented some GoBikes to race them across The Bridge and up Conzelman to the top of Hawk Hill. It was treated as a kind of a joke given the design of the Ford Motor rentals. (And even though this speed contest violated some clauses of FoMoCo’s detailed and lengthy agreements, some at Motivate, International promoted it on social media, at least for a while.))

Reliable: Well, sure, just look at it. It’s honest machinery what shows you how it works.

OTOH, Ford Motor Company’s GoBike rentals need a whole crew of workers what get paid just 15% more than the bare minimum wage. (Are they experts on the new-school rear hubs by now? I hope so.)

Sustainable: Well, sure. What’s stopping this Nishiki from going another 40 years on the mean Streets of San Francisco?

OTOH, Ford Motor Company’s GoBike rentals are mostly funded by something like $50 million worth of Ford Motor Company marketing money. Who’s to say that this K(ontract) will make it even the seven years specified? And that brings us to…

Not an Advertising Vehicle, At All. Well, sure, it says NISHIKI on it, but there’s nothing stopping you from taking it off – I mean that wouldn’t violate your Rental Terms or your Rental Agreement, etc. Right? So that’s part of the reason why Ford is paying to buy up parking spaces in Frisco – the advertising placement.

OTOH, Ford Motor Company’s GoBike rentals are Advertising Vehicles. That means that if the Ford Motor / Motivate International people happen to catch you on one of their rental bikes, you know, and then take a picture of you, or make a video of you, well, you’ve already signed your rights away to YOUR image. See what I mean? (Oh what’s that, you don’t care? All right, well I bet I could point out something in the agreements that you wouldn’t cotton to.) Myself, well I’m not worried about my photos rights cause any images of me on a FoMoCoGoBi have gotta be fakes, plus I don’t think there’s any advertising edge to be garnered using my image anyway.

So there you have it, Yet Another Corporation Trying To Make Money Off Something That Oughtta Be Free, 2017 Edition.

Presenting the Ford Motor Company GoBike, Gold Edition

Friday, September 8th, 2017

Finally, a rental bike what doesn’t advertise FoMoCo:

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Mystery Rental Bikes on the Streets of San Francisco: “Beyond” – Electric-Powered, Real Gears, Better than a Ford GoBike?

Thursday, September 7th, 2017

Well, obvs. this is better than the likes of a clunky, 40-pound, Ford Motor Company GoBike “bikeshare” rental bike. For one thing, it’s got an electric motor:

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But I don’t know where this rental bike is from. Hence the mystery…

Can You Ride MUNI Without Consenting to the Use of Your Image for Any Purpose? YES – Now, What About When You Ride a Ford Motor GoBike?

Tuesday, September 5th, 2017

Hey, seems like you’re investigating Michigan-based Ford Motor Company’s / New Yawk-based Motivate, International’s Privacy Policy? So I’ll point you here:

https://www.fordgobike.com/privacy-policy

But nope, no luck, just a blank webpage:

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CALL: Mmmm, it seems as if FoMoCo’s vaunted public / private partnership might be less than perfect?

RESPONSE: So it would seem.

But let’s move on, to this:

https://assets.fordgobike.com/liability-waiver.html

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My modest proposal would be that Ford / Motivate would simply get permission to use images. You know, like We The Ford People want to put you in one of our ads – would you do that for free, or maybe you’d like to get paid? You know, something like that.

So let’s review – MUNI no, you’re not selling use of your image for free v. FordGoBike yes, you have already consented to let them use photos and videos of you on a Ford GoBike so you can’t sue them, and, AAMOF, you might not be able to sue them anyway owing to some other rights you have unwittingly signed away.

Who could have prevented this sitch? Our money-hungry SFMTA und MTC.

So, it would seem that our SFMTA and MTC has been co-opted by all those tens of millions of sweet sweet Ford Dollars.

This Harmless Rental Bike Locked Up on Market is Seen as a HUGE THREAT by Ford Motor Company – A Dubious Public Private Partnership

Thursday, August 24th, 2017

A JUMP bike seen a few days back:

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So, let’s say you want to compete with Ford Motor Company’s high cost GoBike service. You could offer to buy up some parking spaces from the SFMTA and you know, plan out how big your concomitant billboards will be, but uh oh, FoMoCo occupies the field with an exclusive agreement signed by SFGov.

Oh, well, then go “stationless,” how about that?

But uh oh, SFGov has crafted the most restrictive rules possible. Check it – STATIONLESS BIKESHARE PROGRAM – PERMIT APPLICATION

So hey, who do you think just loves this massive Barrier To Entry? Ford Motor Company. Hey, whose representatives so much as said this at meetings ‘n stuff? Ford Motor Company’s

So IDK.

Hey, is this orange-red bike “better” than a Ford Motor Company GoBike?

Hell yes.

And is it cheaper?

Well, pretty much.

Anyway, my points are that This Harmless Rental Bike Locked Up on Market is Seen as a HUGE THREAT by Ford Motor Company AND that this whole, expensive seven-year deal is A Dubious Public/Private Partnership.