Posts Tagged ‘boutique’

Painful Press Release of the Week: “SF-Made Amour Vert Stays Close To Home For Its First Retail Store” – $130 T-Shirts?

Monday, June 30th, 2014

[UPDATE: Oh, what I meant to say was:

"Local womenswear brand Amour Vert is a favorite for its combination of California cool with French chic—all with a major eco-conscious stamp of sustainability."

OK fine!]

Here you go, here’s your new T, straight outta “up-and-coming” Hayes Valley:

You see, it’s made out of rayon. Check it.

Here’s your release:

“San Francisco-Made Amour Vert Stays Close To Home For Its First Retail Store

SAN FRANCISCO, June 20, 2014 /PRNewswire/ — Contemporary eco-fashion brand, Amour Vert is happy to announce the opening of its first retail store in its home city of San Francisco. With all garments made and designed within a 20 mile radius, the store is the latest addition to the up and coming Hayes Valley neighborhood.

Amour Vert’s retail space reflects their commitment to sustainability. The environmentally conscious store features ecological ingredients and co-founders, Christoph Frehsee and Linda Balti employed local contractors and local interior design stores to bring the eco-forward store to life. Bringing the environment indoors, a focal point of the store will be a living wall, which the brand is installing with the help of San Francisco native, model and philanthropist, Lily Kwong. The wall will serve as a nod to “green love” – the English translation of the brand’s French name.

About Amour Vert

Based on the principal that women shouldn’t have to sacrifice style for sustainability, Amour Vert proves that it is possible to be both fashionable and environmentally responsible. Using the highest quality organic and sustainable fabrics, Amour Vert, offers style and fashion as well as one of the softest t-shirts in the world. Taking its commitment to the environment seriously, the company developed its T(r)EE program, in partnership with American Forests®, planting a tree in America for every purchase of an Amour Vert t-shirt. Based in San Francisco, Amour Vert’s products are all hand made in California.”

I’ll tell you, I don’t know how our Austrian “neighbors” make fancy “eco-forward” rayon, but here’s how you make regular rayon. Enjoy:

  • Cellulose: Production begins with processed cellulose
  • Immersion: The cellulose is dissolved in caustic soda: (C6H10O5)n + nNaOH → (C6H9O4ONa)n + nH2O
  • Pressing: The solution is then pressed between rollers to remove excess liquid
  • White Crumb: The pressed sheets are crumbled or shredded to produce what is known as “white crumb”
  • Aging: The “white crumb” is aged through exposure to oxygen
  • Xanthation: The aged “white crumb” is mixed with carbon disulfide in a process known as Xanthation, the aged alkali cellulose crumbs are placed in vats and are allowed to react with carbon disulfide under controlled temperature (20 to 30 °C) to form cellulose xanthate: (C6H9O4ONa)n + nCS2 → (C6H9O4O-SC-SNa)n
  • Yellow Crumb: Xanthation changes the chemical makeup of the cellulose mixture and the resulting product is now called “yellow crumb”
  • Viscose: The “yellow crumb” is dissolved in a caustic solution to form viscose
  • Ripening: The viscose is set to stand for a period of time, allowing it to ripen: (C6H9O4O-SC-SNa)n + nH2O → (C6H10O5)n + nCS2 + nNaOH
  • Filtering: After ripening, the viscose is filtered to remove any undissolved particles
  • Degassing: Any bubbles of air are pressed from the viscose in a degassing process
  • Extruding: The viscose solution is extruded through a spinneret, which resembles a shower head with many small holes
  • Acid Bath: As the viscose exits the spinneret, it lands in a bath of sulfuric acid, resulting in the formation of rayon filaments: (C6H9O4O-SC-SNa)n + ½nH2SO4 → (C6H10O5)n + nCS2 + ½nNa2SO4

Free Truffles Tomorrow at All Godiva Chocolatier Boutiques! OMG OMG OMG!

Wednesday, November 18th, 2009

Brace yourselves – it’s Truffle Month at Godiva. That means that tomorrow, November 19th, 2009, they’re giving away truffles starting at 5:00 PM at malls everywhere.

Of course, it’s just one per person, while supplies last, yadayadayada. San Francisco (and Emeryville) locales are listed below – find any boutique in the U.S. right here.    

Check it. Speaking of OMG, note the golden “GOD Chocolat” part of the ad. Does Godiva know what they did there? Hell to the yes they know what they did there. Why they made the ad that way shall remain a mystery:

IMG_9511 copy

Click to expand

Now, they might try to slip you a truffle with sea salt on it, but all you have to say is, “Sea salt belongs in the ocean, not on my truffle. Give me a different one.” There you go.

To conclude, OMG, OMG, OMG - free truffles!

Chocolixir Drink
Baked Goods
Hand-dipped Products
GODIVA BOUTIQUE
Westfield San Francisco Center
865 Market Street
San Francisco, CA 94103
PHONE: 415 543-8910
Street Map
 
Chocolixir Drink
Baked Goods
Hand-dipped Products
GODIVA BOUTIQUE
Embarcadero Center
Two Embarcadero Center
San Francisco, CA 94111
PHONE: 415 397-7878
Street Map
 
Chocolixir Drink
Baked Goods
Hand-dipped Products
GODIVA BOUTIQUE
Stonestown Galleria
3251 Twentieth Avenue
San Francisco, CA 94132
PHONE: 415 566-5058
Street Map
 
Chocolixir Drink
Baked Goods
Hand-dipped Products
GODIVA BOUTIQUE
Bay Street Emeryville Mall
5645 Bay Street
Emeryville, CA 94608
PHONE: 510 595-0185
Street Map

Verily, the mall has it all. See you there!

7 for all Mankind Kicks Off its New Boutique in San Franicisco. Recession, What Recession?

Monday, March 23rd, 2009

Luxury denim maker 7 for all Mankind had a bit of a housewarming the other day for its relatively new San Francisco store at 224 Grant in Union Square. So that’ll be the only place in the Bay Area you can get its products outside of an upscale department store for now - don’t bother dropping by the Costco. (Of course Costco is the place to go to get lesser jeans that fall apart easily, looking at you Calvin Klein. Moving on…)

Click to expand.

It’s Spring, time for a new collection. Some of the products are super soft and “pre-distressed,” so they look like some strangers’ prized broken-in jeans. That’s where your money goes.

Straight out of Los Angeles County. When pants have a serial number…

Accessories as well:

In the face of our recession, 7FAMK is opening up boutiques all over the country this year.

Somebody still has money to spend, apparently.

That’s encouraging. Srsly.