I’m taking things slow here. Peasant Pies is gone from 303 Sacramento. In its place is this joint with no seating. This is a real business registered with SFGov.
Now, check out the asking prices. If you want to go hog-wild, you can order UNI plus rice for $40 to $200(!) – click on the photo to see the prices. Is this meant for more than one person? IDK. I’m not sure how many servings of sea urchin gonads plus rice you’d get. Isn’t this a lot of money for lunch? (In mitigation, you can wash down your meal with a can of soda, for just $1 more.)
I’m not sure if they’re suggesting the seafood is flown in from Japan or if this place is just similar to a Japanese fish market. I’ll tell you, there was a Yoshinoya fast food donburi place what tried to make a go of it about a block away from here. They served inexpensive “beef bowls,” like something a taxi driver would eat on break. They didn’t last long.
But this place is different – it’s expensive, and all seafood AFAICS. It’s not at all on social media AFAIK. It’s terra incognita, foodies!
Have at it.