I tell you, I can’t hardly wait until the AEG people pick a sponsor for the 100th running of this race Civic Event. Why? Because the sponsor boycott can’t start until we all know who the sponsor is, right?
Since ING is gone now, why not bring in a corporation / brand from back in the day? Why not bring back Bud Light?
Now, you’re probably too young to remember but, just as Smoking Joe Camel introduced generations of kids to the world of smoking, Spuds MacKenziehelped Anheuser-Busch appeal to the all-important teen demographic. And the BotB civic party played a role as well, by actually having Bud Light become a major sponsor back in the 1980’s, back in the halcyon days of the BtoB.
See? Here’s an official B2B poster from the 1980’s:
Click to expand
Now, granted, alcohol has been, once again, banned from the Bay to Breakers party, but it’s interesting to note that B2B did just fine with booze back in the 1980’s, back before millionaires started moving into neighborhoods with new names like NoPA and Divco.
And, speaking of alcohol, what’s the worst that can happen to you if you’re caught with an open container on the Streets of San Francisco? Well, let’s ask this fellow -he was just caught by the SFPD with the old beer-bottle-in-a-paper-bag at the Powell Street Cable Car turnaround.
I mean, can you guess? What would you do if you were the cop?
You’d make dude pour it out and then you’d give him a warning to Go Forth And Sin No More. Right?
That’s what happened here. And actually, at the B2B street party and fun run itself, the cops dispensewith the warnings. They won’t arrest you and AEG can’t arrest you, so why does AEG go on about people getting arrested. Don’t know.
Or, if you want, you can always do what everybody else does – they pour their booze into another container. See?
Rum rum yum yum. This way, you’re nice and legal.**
Anyway, feel free to register for the 100th Bay to Breakers, if you want. I’ll think that you’re a sucker*, but that’s O.K., no biggee. I mean the Mayor’s a millionaire, right? He could have afforded to register for the 99th running earlier this year but he didn’t. Why? Well, you got to plan ahead ‘n stuff, you’re not sure of your sked, and, really, if you’re not trying to win money in the race, what’s the point of using some professional-style shoe-mounted RFID chip thing? If you want to know your time, just can just use your watch or your iPhone, right?
1. Find a sponsor soon, B2B, preferably with a consumer product that has a strong brand-name to protect. The boycott can’t begin otherwise.
2. The reason why rich NIMBYs didn’t complain about B2B back in the 1980’s when the race had more people and more booze is because the rich NIMBYs hadn’t moved in yet.
3. Nobody gets arrested for open container in the 415 unless they start mouthing off to the cops, and even then….
4. Nobody’s died from alcohol at the B2B, right? And yet lots of people have heeled over and died from heart attacks over the years. Why not have portable heart defibrillators posted all along the route (and particularly near the end)? Wouldn’t that improve safety more than a big fight over alcohol?
5. And, what could flackmeister Sam Singer have done, back in the day, for Hitler, really? What can he do for you, B2B, really?
*Unless you’re a serious racer. And I’ll take the time now to note that there are various things that AEG could do to discourage sponsor-unfriendly foreign competitors from winning year after year, but to AEG’s credt, they don’t do those tings, so that’s good, anyway.
**Well, maybe not actually legal or nothing, but close enough to keep you from getting hassled by The Man…