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It’s one of these, right?
All the deets:
“A Brand New Brand
We’ve been eager to share something exciting with you, and now it’s time:
Your Asian Art Museum sports a new vision, a new brand promise, and a new logo – unveiled this week. We’re reinventing ourselves to engage a broader audience.
Our Vision is to spark connections across cultures and through time, and our brand promises to: Awaken the Past, Inspire the Next. We’ll use art to unlock the past and bring it to life, and act as a catalyst for new art, new creativity, and new thinking. We’ll feature more contemporary art, often drawing connections to historic art in our collection. We invite you to experience the beauty and depth of Asian art and cultures, and to be inspired.
Our new logo reflects our Vision. It says we have a new perspective. It’s bold and confident. And, it invites all to engage. (Did you know an upside-down A is a mathematic symbol for “for all”?)
Come see how we’re starting to live our new brand. On view now is Poetry in Clay: Korean Buncheong Ceramics from Leeum, Samsung Museum of Art (through Jan 8, 2012). In the next two months, check out Maharaja: The Splendor of India’s Royal Courts (opens Oct 21) and Deities, Demons, and Dudes with ‘Staches: Indian Avatars by Sanjay Patel (opens Nov 11)”